Manager, Social Media

180 Seminole Hard Rock Support Services; United States; On-site; USD 85,000 - 120,000; Full time

Job summary

Hard Rock International is seeking a Manager of Social Media to lead the global social presence for Hard Rock Cafe. You will own strategy, content, posting, and measurement across Instagram, TikTok, Facebook, X, and LinkedIn, reporting to the VP of Global Social Media.

You will collaborate with a social agency, oversee on-site coverage for events, and guide brand-aligned content across all cafe channels. The role requires strong storytelling, organizational skills, and the ability to work

Qualifications

• 4–6 years of experience in social media or digital content.
• Strong understanding of platform best practices (Meta, TikTok, X, YouTube, LinkedIn).
• Experience with analytics tools (e.g., Emplifi).
• Proficiency with video editing tools such as Adobe Premiere and CapCut.

Responsibilities

• Oversee daily execution of social activity across platforms.
• Define and evolve the Cafe social strategy with senior leadership and the agency.
• Provide on-site social coverage for events or manage teams producing content.
• Partner with marketing to integrate promotions and new offerings.
• Lead cross-functional collaboration to develop and execute integrated Cafe social strategies.
• Work with digital teams to leverage organic content in paid campaigns.
• Provide guidance to field teams for all social media activities.
• Own content across all Cafe channels and manage workflows and approvals.
• Oversee influencer campaigns with agency partners.
• Monitor trends and provide insights to drive innovative content.
• Manage reporting and translate data into actionable insights.

Skills

Social media management

Platform knowledge

Content calendars

Analytics tools

Video editing

Communication

Project management

Stakeholder management

Tools

Adobe Premiere

CapCut

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Title

Manager of Social Media

Location

Davie, FL or New York, NY

Job Description

Hard Rock International is seeking a Manager of Social Media to help transform and lead the social presence of one of the world's most iconic brands: Hard Rock Cafe. Reporting to the Vice President of Global Social Media, this role plays an integral part in how we tell our story to millions of fans and customers every day. This individual will own the Hard Rock Cafe social presence across platforms including strategy, content, posting, and measurement. Working alongside our social agency of record, the Manager of Social Media will have direct oversight of the global @HardRockCafe handles while providing strategic oversight of property social channels around the world. The ideal candidate is passionate about creative storytelling, experienced in managing social channels for dynamic, multi‑faceted brands, and thrives in collaborative, fast‑paced environments. They're highly organized and strategic, able to balance big‑picture vision with hands‑on execution, using social insights to continuously strengthen content performance and channel growth.

Key Responsibilities

• Oversee daily execution of social activity for Hard Rock Cafe on Instagram, TikTok, Facebook, X and LinkedIn – ensuring content is engaging, compelling and meets brand standards
• In partnership with senior leadership team and social agency, define and continually evolve the overall Cafe social strategy including tone, voice and positioning across all channels
• Provide on-site social coverage for events, activations, appearances and photoshoots – and/or manage team(s) hired to produce social content at events
• Partner with Hard Rock Cafe marketing team to authentically integrate promotions, limited‑time offers and new offerings
• Lead cross‑functional collaboration with properties, lines of business and key departments to develop and execute integrated Cafe social strategies
• Work with digital teams to utilize engaged organic content audiences in our paid campaigns
• Provide clear guidance and strategic framework to field team members for all social media related activities
• Partner with other social leaders to integrate Cafe social content across Hard Rock social channels including master brand, Hard Rock Hotels, Hard Rock Bet and Hard Rock Casinos
• Own community management across all Cafe channels, engaging fans and participating in cultural conversations
• Manage content production workflows, approvals, and publishing, ensuring operational excellence, timeliness, and consistency with the brand
• Oversee creator and influencer campaigns with agency partners to maximize content opportunities and achieve pre‑determined engagement and performance benchmarks
• As necessary, work with Brand Reputation team to monitor, escalation or respond to sensitive social issues
• Monitor cultural, digital, and industry trends, providing insights and recommendations to drive innovative content and maintain brand relevance
• Manage reporting processes and analytics, translating data into actionable insights that optimize content performance and inform strategic decisions

Qualifications

• 4–6 years of experience in social media or digital content, ideally within hospitality, dining, entertainment, lifestyle, or sports
• Strong understanding of platform best practices (Meta, TikTok, X, YouTube, LinkedIn,)
• Proven ability to manage content calendars, campaigns, and workflows
• Experience with analytics tools (e.g., Emplifi) and ability to translate insights into strategy
• Skilled in content production and comfortable with tools such as Adobe Premiere, CapCut, or similar
• Excellent communication and project management skills
• Willingness to work nights, weekends, and live events
• Strong analytical skills with an ability to translate data into actionable insights
• Experience working in a dynamic, fast‑paced environment while managing staff and various internal & external stakeholders

Be Iconic represents the roots of our culture. The Seminole Tribe of Florida remains the only unconquered tribe in the United States of America. The Tribe established Seminole Gaming in 1979, when it opened the first high‑stakes bingo hall in the United States. Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired Hard Rock International in March 2007—the first transaction of its kind by a Native American tribe. Today, Hard Rock International remains one of the most globally recognized companies in the world, with Hard Rock Hotel, Casino, Cafe and Rock Shop® venues in over 74 countries. With the continued growth of Seminole Gaming and Hard Rock International, Seminole Hard Rock Support Services was created to support all of our brands and lines of business. With the largest global footprint in the hospitality industry for over 50 years, our number‑one job is to bring fun and excitement to our team members and our guests!