Manager, Social Commerce

OUAI; Oregon; Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Annual base salary 100k–110k

Medical + Dental + Vision

Unlimited PTO

25+ paid holidays

401k matching

Product stipend + employee discounts

Flex Fridays

HSA and FSA

Charity matching

Exercise reimbursement

Job summary

OUAI is seeking a Manager of Social Commerce to own and scale its presence on TikTok Shop. You will build the creator affiliate engine, run live shopping, manage shop operations, and report on what works, reporting to the Director of Growth on the Digital team.

You’ll craft planning, forecasting, and budgets for social commerce, align pricing with omnichannel partners, and drive GMV with data‑driven playbooks while staying compliant with brand standards.

Qualifications

• 3–4+ years of experience in e‑commerce, social commerce, influencer marketing or growth.
• 2+ years of hands‑on experience managing a TikTok Shop with GMV growth through affiliates and content.
• Experience with beauty or personal care brands.
• Familiarity with creator tools such as Cruva, Grin, CreatorIQ, Kin or similar.

Responsibilities

• Own and scale OUAI's TikTok Shop operations including listings, PDPs, pricing, promotions, inventory, and health metrics.
• Build and scale the TikTok Shop affiliate program: recruit creators, set commissions, manage collaborations.
• Lead content‑to‑commerce initiatives and live shopping, with post‑show analysis.
• Plan campaigns, coordinate with growth and influencer teams, and monitor performance.
• Maintain compliance with FTC disclosures and platform policies.

Skills

E‑commerce

Social commerce

Influencer marketing

Growth

Tools

Cruva

Grin

CreatorIQ

Kin

Job description

Culture Codes:

• We Aren't Afraid to Go First.
• We Don't Compete, We Collaborate.
• We Ask Questions to Find the Best Answers.
• We Keep It Real, in a OUAI That's Kind.
• We Go All the OUAI With Work & Play.

OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand's identity and long-term growth trajectory.

About The Role:

We are looking for a Manager, Social Commerce to own and scale OUAI's presence on TikTok Shop. You'll turn social content into sales: building the creator affiliate engine, running live shopping, managing shop operations, and reporting on what's working. This is a hands‑on role for someone who lives on these platforms, moves fast, and is equally comfortable in a creator DM and a P&L. This role will report to our Director, Growth on the Digital team.

What You'll Do:

TikTok Shop

• Shop ownership: Manage day‑to‑day TikTok Shop operations, including product listings, PDP content, pricing, promotions, inventory alignment and Shop & fulfillment health metrics.
• Affiliate program: Build and scale the TikTok Shop affiliate program: recruit, seed and activate creators, set commission structures, and manage target collaborations and open plans.
• Content to commerce: Identify top‑performing content and scale it with GMV Max and Spark Ads in partnership with Growth Team & Influencer teams.
• LIVE shopping: Plan and execute creator‑hosted LIVE sessions and explore brand‑hosted LIVEs, from run‑of‑show and offers to talent and post‑show analysis.
• Campaigns: Lead OUAI's participation in platform tentpoles (e.g., Brand Days, TTS promotions, Black Friday/Cyber Monday) on TikTok Shop, aligning discount depth and timing with other channels' promotions.

Strategy, Performance & Operations

• Planning: Own the social commerce roadmap, revenue forecasts and budgets.
• Omnichannel alignment: Coordinate TikTok Shop pricing, promotions, and bundles with Marketplace (Amazon), DTC, and retail partners. Maintain a shared promo calendar, elevate pricing or discount conflicts to the Director of Growth, and ensure TikTok‑exclusive offers protect brand margin and price integrity.
• Reporting: Track and report GMV, orders, AOV, top SKUs, creator productivity, content velocity and TTS contribution margin; deliver weekly and monthly performance readouts to the Director of Growth.
• Testing: Run structured tests on offers, bundles, creator tiers, content formats and LIVE cadence; turn learnings into playbooks.
• Partners: Manage relationships with platform partner managers, agencies and tools (e.g., affiliate management, sampling and analytics platforms).
• Compliance: Ensure all creator content and claims meet FTC disclosure guidelines, platform policies and OUAI brand and regulatory standards.
• Market watch: Stay ahead of platform changes, new features and competitor activity across beauty and haircare.

Requirements

• 3-4+ years of experience in e‑commerce, social commerce, influencer marketing or growth.
• 2+ years of hands‑on experience managing a TikTok Shop, with a track record of growing GMV through affiliates and content.
• Experience with beauty, personal care or another consumer brand.
• Familiarity with affiliate and creator tools such as Cruva, Grin, CreatorIQ, Kin or similar.

Nice to Have

• Strong analytical skills: comfortable building forecasts, working in spreadsheets and turning platform data into clear recommendations.
• Deep understanding of creator culture and short‑form content.
• Excellent project management and communication skills; able to juggle launches, LIVEs and creator pipelines at once.
• Experience with TikTok Ads Manager, GMV Max, Spark Ads and Amazon Ads.
• On‑camera or LIVE‑hosting experience.
• Experience launching social commerce in new markets (e.g., UK, Canada).

Benefits

• Annual Base Salary Range is $100,000 - $110,000K (based on experience)
• Medical + Dental + Vision
• Unlimited PTO
• 25+ Paid Holidays
• Matching 401k program
• Quarterly OUAI Product Stipend + Employee Discounts
• Flex Fridays
• Employee HSA and FSA
• Charity matching and education reimbursement
• Move Your OUAI (Exercise Reimbursement)