Manager, SEO and AI Content Optimization

Jones Lang LaSalle Incorporated; Chicago (IL); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

401(k) plan with matching

Medical/Dental/Vision

Paid parental leave

Paid Time Off

Daily Pay

Job summary

Jones Lang LaSalle (JLL) is seeking a Manager, SEO and AI Content Optimization to enhance the company’s online content for search visibility and AI compatibility. You will refresh existing content, craft headers and metadata, and guide marketing teams on SEO best practices across geographies.

The role requires a strong background in SEO, content writing, and cross-functional collaboration, with a focus on data-driven decisions and staying current with AI-enabled search trends.

Qualifications

• Bachelor’s degree in journalism, communications, marketing, business, or related field.
• 5+ years’ experience in SEO and content optimization with track record of organic/search gains.
• Strong ability to analyze content performance and translate findings into actions.
• Experience partnering with editorial/brand teams to meet SEO/GEO standards.
• Familiarity with E-E-A-T principles for YMYL content and multiple CMS platforms.

Responsibilities

• Optimize and refresh jll.com content for search and AI visibility.
• Write shortform copy for headers, summaries, metadata and FAQs.
• Identify content gaps and coordinate editorial calendars.
• Advise on content development for visibility across platforms.
• Monitor content performance and conduct quarterly audits.

Skills

SEO writing

Content optimization

Analytics storytelling

Cross-functional collaboration

Self-starter

AI content tools

Education

Bachelor's degree in journalism/communications/marketing/business

Tools

BrightEdge

Ahrefs

Google Search Console

Screaming Frog

Adobe Experience Manager (AEM)

Job description

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

JLL is looking for a Manager, SEO and AI Content Optimization, to make the company’s website and off-page content work harder in search, AI Overviews and across answer engines. You'll review existing content and rework it for how people and machines actually consume it online. You'll craft short form copy where jll.com needs it, from headers to page summaries, and advise marketing teams across functions and geographies on how to create content that meets SEO/GEO requirements, optimized for visibility. Further, this role will recommend content to address trending topics and content gaps that need to be created. This role sits at the intersection of SEO/GEO and hands‑on content creation, working with our SEO/GEO strategy lead, who sets the direction you'll execute against.

What You’ll Do

• Optimize and refresh existing jll.com content for search and AI visibility in alignment with our SEO/GEO strategy.
• Write shortform copy for jll.com where needed, including, but not limited to headers, summaries, metadata and FAQs.
• Identify content gaps and cannibalization across jll.com and support authors across our Content, Business Lines and Field Marketing teams to get missing content added to editorial content calendars.
• Advise marketing teams across functions on how to develop content for visibility, whether that content lives on jll.com, or not. Work with our SEO/GEO strategy lead and technical delivery partners to make sure content reflects technical requirements, flagging and fixing content-side issues as needed.
• Monitor content performance and perform quarterly audits to identify content decay and optimization, consolidation and pruning actions to optimize crawl budget and maintain content health.
• Partner with Social media, Communications and Paid Media teams on content opportunities and ensure new content on jll.com is amplified at publication.

What You’ll Bring

• Bachelor's degree in journalism, communications, marketing, business, or related field.
• 5+ years’ experience in SEO and writing and optimizing content for the web (including optimization of media and image alt text), with a track record of organic search andAI visibility performance gains.
• Self-starter who is comfortable navigating large matrixed organizations.
• A passion for SEO/GEO/AEO and how content gets crawled, indexed and retrieved by search engines and AI systems, staying up to date with latest SEO/AI search research and impacts of algorithm and model updates.
• Experience analyzing content performance (organic and AI traffic, engagement) and translating findings into a clear story that drives content decisions.
• Experience partnering and educating editorial/brand/content teams to adopt content best practices to meet SEO/GEO requirements and brand standards before publishing.
• Experience partnering with business‑line or cross‑functional stakeholders to refine content for a global corporate website.
• Familiarity with E‑E‑A‑T principles when creating and optimizing content for YMYL categories.
• Working knowledge of SEO and content analysis platforms (e.g., BrightEdge, Ahrefs, Google Search Console, Bing Webmaster Tools, Screaming Frog).
• Familiarity with CMS platforms like Adobe Experience Manager (AEM).
• Experience using AI to create automated reporting and optimization workflows or tools to support high‑volume optimization activities across multiple country directories.

This position does not provide visa sponsorship.

Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position: 90,000.00 – 125,000.00 USD per year This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location: On‑site –Chicago, IL, Dallas, TX, New York, NY

Personalized benefits that support personal well‑being and growth

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

Some of these benefits may include:

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you’re pursuing.

Privacy notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement. For additional details please see our career site pages for each country.

For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here. Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [e-mail]. This email is only to request an accommodation.

Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment. Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest. Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job‑related convictions will be considered and will not automatically disqualify the candidate.

California Residents only If you are a California resident as defined in the California Consumer Privacy Act (CCPA) please view your Supplemental Privacy Statement which describes your rights and disclosures about your personal information. If you are viewing this on a mobile device you may want to view the CCPA version on a larger device. Pursuant to the Los Angeles Fair Chance Initiative for Hiring Ordinance, JLL will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of LosAngeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to the SanFrancisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

At JLL, we give you the opportunity, knowledge and tools to own your success, because we value what makes each of us unique. We help our people thrive, grow meaningful careers and find a place where they belong. Together, we strive to be exceptional and shape a better world. For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune500® company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.