Senior Manager, Paid Media

Jones Lang LaSalle Incorporated; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with matching

Comprehensive Medical, Dental & Vision

Paid parental leave

Paid Time Off and Company Holidays

Daily Pay - early wage access

Job summary

Jones Lang LaSalle Incorporated is seeking a Senior Manager, Paid Media to lead strategy and performance across paid channels, coordinating with in-house specialists and external agencies to optimize ROI. This on-site role involves managing budgets, developing audience targeting, and ensuring cross-team alignment with marketing goals.

Responsibilities include executing multichannel campaigns, optimizing spend, presenting investment cases, and staying current with programmatic and ABM platforms.

Qualifications

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Hands-on knowledge of paid media platforms covering search/social/display/programmatic.
• Strong project management, communication, and collaboration skills.
• Familiarity with content syndication programs and vendors preferred.
• Experience with StackAdapt and 6Sense ABM platforms preferred.

Responsibilities

• Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on-time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data supports it and present that case to stakeholders.
• Collaborate with internal teams and external agencies to create compelling, effective advertising content.
• Develop audience targeting strategies using first- and third-party data to improve campaign precision.
• Develop and implement retargeting strategies to re-engage prospects at various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly.
• Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.
• Track, measure and report on campaign results, providing actionable insights to stakeholders.
• Manage the financial accuracy of paid media campaigns, including spend pacing and reporting against allocated budget.
• Develop and maintain relationships with stakeholders, agencies, colleagues and third‑party vendors.
• Ensure compliance with data privacy regulations across all paid media activities.
• Implement process improvements and best practices to enhance operational efficiency.

Skills

Teamwork

Data-driven decisions

Paid media platforms

Analytical skills

Project management

Communication

Content syndication

ABM familiarity

Education

Bachelor's degree in business/finance/marketing/advertising

Tools

StackAdapt

6Sense

Job description

SENIOR MANAGER, PAID MEDIA

Job Description Summary

• The Senior Manager, Paid Media leads paid media strategy and performance for a defined segment, developing, managing and optimizing campaigns across multiple channels including search, display, social media, programmatic advertising, OOH/DOOH, audio, influencer and other media.
• This role will work as part of a team, leveraging an in‑house team of paid media activation specialists and working alongside agency resources to ensure paid media efforts are cohesive, targeted and aligned with business goals.
• The role manages budget allocated by business lines, brand, field and campaigns, analyzes campaign performance and optimizes strategy for maximum ROI within that allocation.

Responsibilities

• Develop and execute global and/or local multichannel paid media campaigns for your defined segment to drive business growth and reach target audiences.
• Partner with a team of in-house paid media activation specialists and manage agency resources to ensure effective, on‑time campaign delivery.
• Manage allocated paid media budgets to maximize ROI, including decisions on channel mix and spend allocation within that budget.
• Build the case for reallocated or additional investment when performance data supports it and present that case to the business lines, brand, field, or campaign stakeholders who control the budget.
• Collaborate with internal teams and external agencies to create compelling, effective advertising content.
• Develop audience targeting strategies using first‑ and third‑party data to improve campaign precision.
• Develop and implement retargeting strategies to re‑engage prospects at various funnel stages.
• Continuously test and optimize ad creative variants, targeting parameters and landing pages based on performance data.
• Analyze market trends, consumer behavior and the competitive landscape to adjust campaigns accordingly, and stay current with emerging ad platforms and technologies.
• Coordinate and align paid media efforts with the broader marketing calendar and campaign initiatives.
• Track, measure and report on campaign results, providing actionable insights to relevant stakeholders.
• Manage the financial accuracy of paid media campaigns, including spend pacing and reporting against allocated budget.
• Develop and maintain relationships with stakeholders, agencies, colleagues and third‑party vendors.
• Ensure compliance with data privacy regulations across all paid media activities.
• Implement process improvements and best practices to enhance operational efficiency.

Qualifications

• Bachelor's degree in business, finance, marketing, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Deep hands‑on knowledge of paid media platforms covering search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive approach to problem‑solving, with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with programmatic platforms such as StackAdapt preferred.
• Experience with ABM platforms such as 6Sense preferred.

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Estimated compensation for this position: 120,000.00 – 160,000.00 USD per year

Location: On‑site – Atlanta, GA, Chicago, IL, Dallas, TX, Denver, CO

Personalized benefits that support personal well‑being and growth

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays
• Early access to earned wages through Daily Pay

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Accepting applications on an ongoing basis until candidate identified.

At JLL, we give you the opportunity, knowledge and tools to own your success, because we value what makes each of us unique.

We help our people thrive, grow meaningful careers and find a place where they belong.

Together, we strive to be exceptional and shape a better world.

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties.

A Fortune 500® company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise.

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