Manager, SEO AEO

Veeam Software; United States; Hybrid; USD 128,400 - 328,700; Full time

Benefits offered by this job

Unlimited paid time off

Medical, dental, and vision coverage

401(k) retirement plan with matching contributions

Paid parental leave

Learning and development opportunities

Job summary

Veeam Software, headquartered in Seattle, is seeking a Manager for AEO/SEO to lead organic discovery and search strategies. You'll shape how Veeam is discovered across search platforms, focusing on enhancing visibility and authority. The role requires a blend of SEO expertise and team leadership to manage execution and achieve key business outcomes.

The ideal candidate will have 7-9 years of experience in SEO, adept at managing teams and strategic execution.

Qualifications

• 7–9+ years in SEO or digital strategy, with 3+ years managing teams.
• Strong technical SEO expertise across various SEO techniques.
• Proven ability to build strategies that connect to business outcomes.

Responsibilities

• Define and lead Veeam's global SEO and AEO strategy.
• Manage, coach, and develop the SEO/AEO team.
• Own the technical SEO roadmap in collaboration with cross-functional teams.
• Define and track KPIs across multiple performance metrics.
• Influence organizational strategy in web and marketing efforts.

Skills

SEO

Technical SEO

Analytical Skills

Team Leadership

Tools

seoClarity

GA4

Looker Studio

Tableau

Job description

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running.

About the Role

Veeam is evolving beyond data protection into a broader platform spanning data security, identity, and AI‑trust. We are looking for a Manager, AEO/SEO to help lead the strategy, execution, and team responsible for organic discovery across traditional search, AI answer engines, and generative search experiences. This person will play a key role in shaping how Veeam shows up across Google, AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, Claude, and other emerging discovery platforms. The role requires a leader who can combine enterprise SEO maturity, AI search strategy, technical depth, analytical rigor, and team leadership.

This is a strategic and hands‑on role. The right person will be able to translate strategy into clear execution plans, guide team priorities, partner closely with agency resources, support KPI development, and drive work across web, content, product marketing, communications, campaigns, analytics, and technical teams. The goal is to make Veeam more discoverable, more authoritative, more citable, and more recommended across the places where enterprise buyers now search, compare, and make decisions.

What You’ll Do

• Lead SEO/AEO Strategy and Roadmap: Define and lead Veeam's global SEO, AEO, and AI search strategy — translating business priorities into measurable organic discovery programs across markets, personas, product lines, and buying stages; support roadmap development covering technical SEO, content optimization, AI answer visibility, entity authority, competitive share of voice, and always‑on performance; partner with leadership to operationalize how SEO/AEO supports launches, campaigns, thought leadership, and web experiences.
• Lead the Team and Manage Execution: Manage, coach, and develop the SEO/AEO team — setting priorities, assigning ownership, managing capacity, and creating clarity around roles and decision‑making. Build repeatable frameworks and governance models for keyword strategy, prompt tracking, technical audits, content briefs, launch measurement, AI visibility reporting, and competitive monitoring. Manage agency and vendor relationships for strategic output; raise the standard of SEO/AEO work across Veeam by educating stakeholders and embedding best practices into content, web, and campaign planning.
• Drive Technical SEO and Site Authority at Enterprise Scale: Own the technical SEO roadmap in partnership with Web, IT, UX, Engineering, Analytics, and Digital — prioritizing initiatives that improve crawlability, indexation, site speed, structured data, internal linking, information architecture, content discoverability, and conversion paths. Ensure Veeam's web ecosystem is built for both traditional search engines and AI‑driven retrieval systems. Translate complex technical issues into business impact and secure cross‑functional alignment for implementation.
• Build Veeam's AI Search and Answer‑Engine Discipline: Define how Veeam measures and improves visibility across AI search and answer engines — supporting prompt strategy and partnering with Marketing Ops on AI visibility tracking, answer sentiment, citation analysis, competitive monitoring, and recommendation‑rate measurement. Identify where Veeam is missing, misrepresented, under‑cited, or under‑recommended in AI‑generated answers; partner cross‑functionally to strengthen the authority signals AI systems rely on. Ensure Veeam content is structured to be clear, extractable, evidence‑led, and aligned to how enterprise buyers ask questions.
• Connect Organic Discovery to Business Impact: Define and track KPIs across rankings, organic traffic, engagement, conversions, AI answer visibility, LLM recommendation rate, competitive share of voice, branded/non‑branded discovery, and launch performance. Build performance narratives that help leadership understand what is working, where Veeam is under‑indexing, and where additional focus is needed. Use data to influence content strategy, web priorities, campaign planning, and category narrative development.
• Influence Across the Organization: Act as a strategic partner to Web, Product Marketing, Demand Gen, PR/Comms, Brand, Analytics, and regional teams — bringing a clear point of view on how buyer behavior is changing as search shifts from links to answers and recommendations. Help stakeholders understand that SEO/AEO is a technical, content, authority, and measurement discipline — not a publishing checklist. Represent SEO/AEO priorities in planning, launch readiness, QBRs, and executive and strategic business reviews.

What You’ll Bring

• 7–9+ years in SEO, technical SEO, organic growth, digital strategy, or search — with 3+ years managing direct reports, developing talent, setting team priorities, and leading through ambiguity; background in global B2B tech, SaaS, cybersecurity, cloud, infrastructure, data, or enterprise software preferred.
• Strong technical SEO expertise across crawlability, indexation, rendering, structured data, site architecture, internal linking, redirects, canonicals, page speed, Core Web Vitals, international SEO, and enterprise CMS workflows.
• Strong understanding of AEO, GEO, AI search visibility, LLM‑driven discovery, AI Overviews, answer engines, citation analysis, prompt tracking, entity optimization, and structured content.
• Proven ability to build SEO/AEO strategies that connect to business outcomes, not just traffic. Strong analytical skills and experience building dashboards, performance narratives, executive reporting, and KPI frameworks — with hands‑on experience in seoClarity, GSC, GA4, Screaming Frog, Looker Studio, Tableau, Power BI, AEM, Jira, and Confluence.
• Skilled at influencing senior stakeholders and translating technical complexity into clear business recommendations; strong cross‑functional leadership across content, web, product marketing, demand gen, PR, analytics, engineering, and agency partners.
• Experience supporting global launches, enterprise campaigns, thought leadership programs, and large‑scale web/content optimization initiatives.
• Strategic, analytical, and operational mindset — able to connect big‑picture direction to day‑to‑day execution in a fast‑moving space where best practices are still evolving.

What You’ll Get

• Unlimited paid time off, 12 paid holidays including 4 global Veeam Days for self‑care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax‑advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on‑demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance‑based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

U.S. Geographic Zones & Compensation Ranges (TTC / OTE)

Zone 1: San Francisco Bay Area, New York City Boroughs

$177,000 - $328,700 USD

Zone 2: Washington, California (excluding San Francisco Bay Area)

$162,200 - $301,300 USD

Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona

$147,500 - $274,000 USD

Zone 4: All other U.S. locations

$128,400 - $238,300 USD

Veeam Software is an Equal Opportunity Employer

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.