Senior Director, Digital Advertising

Veeam Software; United States; Remote; USD 249,000 - 517,000; Full time

Benefits offered by this job

Unlimited time off

Paid holidays

Medical, dental, vision coverage

401(k) with company match

Mental health support

Career development resources

Job summary

Veeam Software, Inc. is seeking a Senior Director of Digital Advertising to lead the global digital marketing strategy for demand generation and pipeline growth.

You will guide a global team and agency partners to craft audience-first media plans spanning awareness, consideration, and conversion. You will drive cross-functional collaboration with Campaign Management, Brand, Product Marketing, Field Marketing, Analytics, MarTech, and partners to scale programs that measurably impact revenue.

Qualifications

• 12+ years of digital media experience with 5+ years in leadership roles.
• Experience managing agency-of-record relationships and driving strategic plans.

Responsibilities

• Lead digital media strategy with data-driven optimization to boost pipeline.
• Develop a high-performing global team through continuous development and accountability.
• Own global digital media investment strategy to maximize pipeline and revenue impact.

Skills

Digital media leadership

Agency management

Paid media strategy

Cross-functional collaboration

Data-driven optimization

Global team leadership

B2B tech / SaaS

Measurement frameworks

Vendor partnerships

People development

MMM / attribution

Budget management

Job description

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

Veeam is seeking a Senior Director, Digital Advertising to lead our global digital marketing function and drive the strategy for how paid digital media drives demand generation and pipeline growth through a buyer’s journey from awareness, consideration, and conversion.

You will lead a global team of digital experts and agency partners to develop audience-first media strategies that engage buying groups, from technical practitioners to executive decision makers. As the organization's paid digital leader, you will champion leading-edge best practices, emerging channels, and innovative media tactics to continuously improve performance and user experiences. Working cross-functionally with Campaign Management, Brand, Product Marketing, Field Marketing, Analytics, MarTech and external partners, you will drive cohesive, data-driven digital programs that scale globally and deliver measurable business impact across Veeam segments and solutions.

What You'll Do:

• Lead digital media strategy by integrating best-in-class practices, innovation, and data-driven optimization to increase pipeline contribution across digital tactics.
• Cultivate a growth culture that empowers a high-performing global team through continuous development and accountability.
• Own global digital media investment strategy optimizing across channels to maximize pipeline and revenue impact.
• Collaborate across global marketing functions and agency partners to scale integrated digital programs that accelerate demand generation and pipeline growth.
• Partner with Analytics to implement global measurement and reporting frameworks that accelerate optimization and demonstrate business impact
• Partner with MarTech teams to optimize advertising platforms, audience infrastructure, measurement capabilities, and data integration strategies.
• Lead the partnership with key agency partners, ensuring agile execution and continuous strategic collaboration
• Build strategic partnerships with key media and technology providers including Google, LinkedIn, Meta, Microsoft, and emerging partners.

What You'll Bring

• 12+ years of progressive digital media experience, including 5+ years in leadership roles
• Direct experience managing agency-of-record relationships, with demonstrated ownership of strategic planning and day-to-day execution
• Proven success leading global or multi-region digital marketing teams – with a focus on leading teams in global hub locations (ie: Bucharest)
• Experience in B2B technology or SaaS, with a track record of engaging complex, multi-persona buying groups from technical practitioners to executive decision makers
• Demonstrated ownership of digital media investment at scale ($10M+ annual paid media budget), with accountability for cross-channel optimization
• Deep platform expertise across Google, LinkedIn, Meta, Microsoft, ChatGPT, AI paid ads including direct experience managing strategic partnerships
• A people-first leadership philosophy, with a demonstrated track record of developing talent and building high-performing, accountable teams
• Working fluency in modern measurement frameworks (MMM, multi-touch attribution) and pipeline/revenue reporting

#LI-TS1 #remote

What you'll get

• Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax-advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

U.S. Geographic Zones & Compensation Ranges (TTC / OTE)

Zone 1: San Francisco Bay Area, New York City Boroughs

$343,080 - $712,440 USD

Zone 2: Washington, California (excluding San Francisco Bay Area)

$314,490 - $653,070 USD

Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona

$285,900 - $593,700 USD

Zone 4: All other US locations

$248,733 - $516,519 USD

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

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As set forth in Veeam Software's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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