Manager, Senior Field Marketing

Pernod Ricard USA, LLC; United States; Remote; USD 140,000 - 174,000; Full time

Job summary

Pernod Ricard USA is seeking a Senior Field Marketing Manager in California to shape localized growth strategies and lead cross-functional teams across Sales, Brand Marketing, and Trade Marketing. You will translate national priorities into impactful local programs driving visibility, trial, and conversion.

The role focuses on strategic planning, investment optimization, and market activation with opportunities to influence regional growth and cultivate inclusive, high-performing teams.

Qualifications

• Bachelor’s degree required.
• 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
• Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results.
• Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
• Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.

Responsibilities

• Lead field marketing planning for assigned markets.
• Own area marketing planning, including summaries and budget performance.
• Partner with Commercial Sales to optimize A&P investments.
• Improve planning, reporting, budget management, and execution processes.
• Develop market-specific activation plans translating national priorities.
• Oversee priority initiatives, performance, readiness, and execution quality.
• Set objectives, timelines, accountability, and post-program learning.
• Lead strategic partnerships, sponsorships, and experiential programs.
• Guide events and activations within focus markets.
• Evaluate sponsorship effectiveness via recaps and future opportunities.
• Lead distributor planning sessions for markets.
• Represent Field Marketing in QBRs and planning forums.
• Align distributor communication with objectives and activation requirements.
• Analyze performance results for priority programs.
• Create concise business recaps with learnings and next steps.
• Maintain reporting cadences and tracking processes.

Skills

Experience in Field Marketing

Marketing strategy

Advertising & promotion

Distributor planning

Customer engagement

Channel strategies

Cross-functional leadership

Event sponsorships

Activations

Business reviews

Performance reporting

Education

Bachelor’s degree

Job description

Senior Field Marketing Manager

Location

California

Salary

The salary range for this role, based in Los Angeles, is $139,500.00 to $174,400.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary

As a Senior Field Marketing Manager, you will play a critical role in shaping localized growth strategies across assigned markets, with a focus on footprint states. This position brings together strategic planning, investment optimization, and market activation to ensure brand priorities connect with consumer opportunities and commercial objectives. Working across Sales, Brand Marketing, Trade Marketing, Distributor partners, and Field teams, you will transform national strategies into impactful local programs that drive visibility, trial, conversion, and business results. The role offers the opportunity to influence regional growth, lead high-performing teams, and help bring Pernod Ricard’s culture of conviviality to life in market.

Who will love this job

This role is ideal for a strategic and commercially minded marketing leader who enjoys balancing long-term planning with executional excellence. You thrive in collaborative environments, build trusted partnerships across functions, and use data and insights to guide decisions. You are energized by leading teams, influencing without direct authority, and identifying opportunities to create measurable business impact. Most importantly, you bring a growth mindset, strong business acumen, and a passion for developing inclusive, high‑performing teams.

What you’ll do

Strategic Planning & Commercial Alignment

Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategies to consumer insights, business performance metrics, competitive trends, and local market opportunities.

Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.

Partner with Commercial Sales and regional leadership to identify growth opportunities and optimize advertising and promotion (A&P) investments to maximize return on investment.

Drive continuous improvement of planning, reporting, budget management, and execution processes to increase efficiency, transparency, and consistency.

Field Marketing Strategy & Execution

Develop and execute market‑specific activation plans that translate national brand priorities into impactful local programs.

Provide oversight of priority initiatives, monitoring performance, market readiness, and execution quality while identifying opportunities for improvement.

Establish clear objectives, timelines, accountability measures, and post‑program learning processes to strengthen execution across markets.

Partnership & Experiential Marketing

Lead planning and oversight of strategic partnerships, sponsorships, and experiential programs that connect brand assets with local consumer engagement opportunities.

Guide execution of major trade events and sponsorship activations within focus markets.

Evaluate sponsorship effectiveness through detailed recaps, measuring execution quality, commercial impact, and future opportunities.

Distributor Engagement & Commercial Planning

Lead distributor planning sessions for assigned markets, aligning partners on priorities, programs, timelines, and performance expectations.

Serve as a key Field Marketing representative in Quarterly Business Reviews (QBRs), Monthly Business Reviews, and strategic planning forums.

Ensure distributor communication and execution remain aligned with business objectives and activation requirements.

Commercial Recaps & Reporting

Compile and analyze performance results for priority programs, innovations, and market initiatives, providing actionable recommendations for future planning.

Develop concise business recaps that highlight key learnings, successes, opportunities, and next steps.

Maintain reporting cadences and performance tracking processes that support continuous improvement and informed investment decisions.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front‑and‑center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long‑standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

We offer a flexible work policy, with most of our positions offering a 40% work‑from‑home hybrid option. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team’s schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

Required qualifications

• Bachelor’s degree required.
• 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
• Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results.
• Strong knowledge of distributor planning, customer engagement, and On‑Premise, Off‑Premise, and Chain channel strategies.
• Proven ability to influence cross‑functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
• Experience leading large‑scale activations, sponsorships, business reviews, and performance reporting.

Diversity and Inclusion

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at [e-mail].

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at [e-mail].

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long‑standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one’s most meaningful contribution. We offer a flexible work policy, with most of our positions offering a a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules. We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

Job Posting End Date: 2026-08-01

This recruitment process uses artificial intelligence (AI) tools to match applicant skills with role requirements and qualifications.

Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state‑of‑the‑art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier‑Jouët champagnes. Our mission is to ensure the long‑term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.