Manager, Regional Sales

San Marcos Foods LLC; Greensboro (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Iberia Foods, a premier Caribbean and Hispanic food distributor in the United States, seeks a Regional Sales Manager to lead a high-performing sales team within a designated region. The role focuses on driving revenue growth, building client relationships, and delivering strategic sales objectives across Iberia Foods' product portfolio.

The ideal candidate will bring 7+ years in sales with 3+ in management, strong leadership, negotiation, and data-driven decision-making, plus travel willingness

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 7+ years of progressive sales experience with at least 3 years in sales management, preferably in food & beverage.
• Proven track record of exceeding sales targets and driving revenue growth.
• Strong leadership, coaching, and team-building skills.
• Excellent communication, negotiation, and interpersonal abilities.
• Ability to analyze sales data, identify trends, and make data-driven decisions.
• Proficiency in CRM software (Salesforce) and Microsoft Office Suite.

Responsibilities

• Develop and implement regional sales strategies and action plans to achieve targets and market share growth.
• Manage, motivate, and mentor a team of sales representatives with coaching and performance evaluations.
• Analyze market trends, competitor activities, and customer needs to identify new business opportunities.
• Build and maintain strong relationships with key customers, distributors, and brokers within the region.
• Negotiate and close significant sales agreements, ensuring profitability and adherence to company policies.
• Forecast regional sales, develop budgets, and manage expenses.
• Collaborate with marketing, product development, and supply chain to ensure product delivery and customer satisfaction.
• Prepare and present regular sales reports, analyses, and forecasts to senior management.
• Ensure compliance with company policies and industry regulations.
• Identify and implement process improvements to enhance sales efficiency.

Skills

Leadership

Communication

Negotiation

Team management

Bilingual EN/ES

Education

Bachelor's degree in Business Administration or related field

Tools

Salesforce

Excel

PowerPoint

Word

Job description

Join our team! Founded in 1930, Iberia Foods is the largest Caribbean and Hispanic food distributor in the United States. As a premier source for the authentic Caribbean and Latino cuisine, Iberia Foods boasts a full host of products ranging from condiments and pantry items to beverages and snacks and represents most of the leading brands from the Caribbean and Latin America. With more than 800 products, Iberia Foods has a solid position as the definitive connection to the Caribbean and Latin American cuisine. We are seeking for a reliable customer service personnel to join our team.

Job Summary

The Manager, Regional Sales at Iberia Foods is responsible for leading and developing a high-performing sales team within a designated region, driving revenue growth, and achieving strategic sales objectives for Iberia Foods' diverse product portfolio.

Job Responsibilities

• Develop and implement regional sales strategies and action plans to achieve and exceed sales targets and market share growth.
• Manage, motivate, and mentor a team of sales representatives, providing ongoing coaching, training, and performance evaluations.
• Analyze market trends, competitor activities, and customer needs to identify new business opportunities and refine sales approaches.
• Build and maintain strong relationships with key customers, distributors, and brokers within the region.
• Negotiate and close significant sales agreements, ensuring profitability and adherence to company policies.
• Forecast regional sales, develop accurate budgets, and manage expenses effectively.
• Collaborate with marketing, product development, and supply chain teams to ensure seamless product delivery and customer satisfaction.
• Prepare and present regular sales reports, analyses, and forecasts to senior management.
• Ensure compliance with all company policies, procedures, and relevant industry regulations.
• Identify and implement process improvements to enhance sales efficiency and effectiveness.

Job Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 7 years of progressive experience in sales, with at least 3 years in a sales management role, preferably within the food and beverage industry.
• Proven track record of consistently exceeding sales targets and driving significant revenue growth.
• Strong leadership, coaching, and team-building skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze sales data, identify trends, and make data-driven decisions.
• Proficiency in CRM software (e.g., Salesforce) and Microsoft Office Suite (Excel, PowerPoint, Word).
• Willingness to travel extensively within the assigned region.
• Bilingual proficiency (English and Spanish) is highly preferred due to the nature of Iberia Foods' market.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

About us

Founded in 1930, Iberia Foods is the largest Caribbean and Hispanic food distributor in the United States. As a premier source for the authentic Caribbean and Latino cuisine, Iberia Foods boasts a full host of products ranging from condiments and pantry items to beverages and snacks and represents most of the leading brands from the Caribbean and Latin America. With more than 800 products, Iberia Foods has a solid position as the definitive connection to the Caribbean and Latin American cuisine. Iberia Foods is part of the Bia foods family! To learn more about Bia, please visit their website at www.biafoods.com

Bia Overview

We are Bia, the Nourishing Alliance: families, partners, talent, and brands united to nurture the growth of our collective dreams and unleash a heritage of flavors across the Americas. Through our four strategic hubs - Coffee, Culinary, Snacks, and Restaurants - we serve over 300 million customers with the continent's most beloved brands. Each member of our alliance brings unique ingredients that enrich our community, contributing fresh perspectives while building upon the achievements of others. Together, we create powerful networks that enable our companies to learn, develop, and expand into new markets. Our strength lies in our shared values and long-term vision. Operating with purpose and responsibility, we embrace nurturing as our value-generating principle, fostering growth and cultural heritage from North to South America.