Manager, Programming Publicity

Nbcuniversal3; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

NBCUniversal, based in the greater Miami area, seeks a Manager of Programming Publicity to craft and execute publicity plans for Telemundo daytime, scripted and unscripted programming. You will write press materials in English and Spanish and coordinate interviews, photo shoots and press events with top media outlets.

The role requires bilingual fluency, 5+ years in publicity, and collaboration with agents, media partners, and internal teams to maximize positive coverage and audience reach.

Qualifications

• Bachelor's degree in Public Relations or related field.
• Minimum 5 years of publicity/communications experience.
• Ability to write press materials in English and Spanish.
• Experience with AI-enabled communications, monitoring and productivity tools.
• Deep understanding of the U.S. Hispanic media landscape.

Responsibilities

• Develop and execute external publicity plans for daytime, scripted and unscripted programming.
• Create press materials in English and Spanish and coordinate publicity events.
• Build relationships with key journalists and media outlets.
• Integrate digital publicity and influencer strategies across campaigns.
• Collaborate with marketing, programming and agencies to align campaigns.
• Prepare executives for media interviews and press events.
• Monitor campaign performance and provide actionable insights.

Skills

Bilingual English and Spanish

Strong writing

Project management

Media monitoring

AI in communications

Public relations

Agency collaboration

Digital and social media

Education

Bachelor's Degree in Public Relations or related field

Tools

Microsoft Office

PR platforms / media monitoring tools

Job description

The Manager, Programming Publicity will be responsible for generating maximum, positive media for Telemundo's entertainment programming, with a focus on daytime, scripted and unscripted shows. The role reports to the SVP, Publicity and Communications.

Responsibilities

• Development and execution of comprehensive plans for external publicity (consumer media and social influencers) generating maximum amount of positive coverage for key programming premieres, priorities and other entertainment-related projects for daytime, scripted and unscripted entertainment programming.
• Demonstrate strong writing skills, in English and Spanish, to create consumer press materials including press releases, media alerts, pitch letters, talent bios, as well as coordinate and manage pr activities such as press junkets, media interviews, on-set visits, photo shoots, EPK's and press kits.
• Cultivate and maintain strong relationships with key journalists and media outlets with a focus on top-tier consumer outlets to reach core and new Telemundo viewers and other relevant audiences.
• Ensure digital publicity efforts are a key part of all campaigns and create targeted strategies for social media influencers/content creators to expand promotional campaigns in the social media space and other non-traditional media outlets and identify appropriate influencers per campaign.
• Develop strategic partnerships with digital creators, influencers, podcasters and emerging content platforms to expand audience reach and drive cultural relevance for key programming initiatives.
• Utilize AI-powered communications, media monitoring, audience intelligence and content creation tools to enhance publicity planning, identify trends, optimize workflows and support strategic decision-making while adhering to company guidelines and best practices.
• Monitor and analyze campaign performance, media sentiment, audience engagement and competitive trends using traditional and AI-enabled analytics platforms, providing actionable insights and recommendations to leadership.
• Identify and implement innovative publicity approaches, technologies and industry best practices to enhance campaign effectiveness, efficiency and audience engagement.
• Collaborate closely with marketing, digital marketing, cross-promotions and programming teams to create cohesive and consistent promotional plans across functions and platforms.
• Prepare talent and company executives for media interviews, press events and speaking opportunities.
• Partner with corporate and internal comms counterparts to support, position and convert campaigns into full 360 plans across all communications areas.
• Collaborate with PR agencies to drive story creation and favorable coverage.
• Service daily media requests and act as network source of information for assigned programming publicity properties.
• Monitor competitive environment via daily review of competitive/industry news, and interface with other departments and NBCUniversal channels on an as needed basis.
• Works under the direct supervision of SVP, Publicity and Communications and is responsible for completing any other tasks as assigned by supervisor.

Basic Qualifications

• Bachelor's Degree in Public Relations or related field.
• Minimum 5 years of publicity/communications experience.
• Demonstrated ability for writing press materials in both English and Spanish.
• Ability to produce thorough reports and executive summaries detailing the results of strategic efforts for publicity campaigns as well as evaluating campaign performance to inform communications strategies.
• Familiarity with generative AI platforms and AI-powered communications, research, monitoring and productivity tools, with the ability to leverage emerging technologies responsibly and effectively.
• Deep understanding of the U.S. Hispanic media landscape, audience behaviors, digital consumption trends and social media best practices.
• Knowledge and hands-on use of Digital and Social Media platforms.
• Highly organized and able to manage/prioritize multiple projects.
• Must be fully fluent in Spanish and English.
• Experience working for or with PR agencies.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint and related collaboration tools) and familiarity with communications, media monitoring and project management platforms.

Eligibility Requirements

• Willingness to work flexible hours including early mornings, late and/or last-minute scheduling changes in a 24/7 production work environment.
• Willingness to travel with short notice and on weekends.
• Must be willing to work in the greater Miami, Florida area.
• Must be 18 years or older.
• Must have a valid driver's license.
• Must have unrestricted work authorization to work in the United States.
• Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program.

Desired Characteristics

• Experience working with entertainment/consumer media, with emphasis on U