Manager, Programmatic Strategy

Nbcuniversal3; New York (NY); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal seeks a Manager, Programmatic Strategy to help future-proof the programmatic advertising business in a highly collaborative role. You will work with Sales, Ad Operations, Product, and Planning teams to enable supply and drive growth across live events and emerging products.

You will lead end-to-end product commercialization, develop go-to-market strategies, and manage partnerships with platforms and advertisers while tracking KPIs and optimizing performance.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years' experience directly working in programmatic at a leading corporation, agency, technology platform, and/or management consulting firm.
• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly.
• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides.
• Expert Excel user, working with large datasets, consolidating data from multiple sources, like pivot tables and sumif formulas.

Responsibilities

• Own strategy and business plan for programmatic supply enablement and emerging products, including live events, OEM supply, ad innovation solutions, and performance partners, to drive revenue growth and adoption.
• Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market.
• Lead end-to-end product commercialization and programmatic supply enablement efforts, from testing and pilot execution through beta testing, go-to-market strategy, and launch.
• Partner cross-functionally with Product, Sales, Planning, Ad Operations, and Marketing teams to bring new programmatic products and capabilities to market, developing go-to-market strategies and commercialization plans.
• Gather partner and stakeholder feedback to inform product enhancements and roadmap priorities related to live event monetization and emerging products.
• Serve as the primary day-to-day contact for platform partners, communicating partnership performance, opportunities, and risks.
• Track and evaluate KPIs for new product launches and partner expansions to measure adoption, scalability, and business impact.

Skills

Communication

Presentation

Analytical thinking

Education

Bachelor's degree or equivalent experience

Tools

PowerPoint

Excel

Job description

The Manager, Programmatic Strategy will help future-proof NBCU's programmatic advertising business in this highly collaborative role. Working regularly with sales, ad operations, product, and planning teams, the Manager will be focused on programmatic supply enablement and emerging products, including live events, OEM supply, ad innovation, performance partners, and business analysis. This position reports to the Senior Director, Programmatic Strategy.

Responsibilities

• Own strategy and business plan for programmatic supply enablement and emerging products, including live events (World Cup, Olympics, NFL), OEM supply, ad innovation solutions, and performance partners (LinkedIn, Walmart). Leverage business and performance insights to evaluate new initiatives, optimize partner performance, and drive revenue growth, adoption, and operational efficiencies.


• Drive programmatic supply enablement for live events and emerging ad innovation products by partnering with internal and external stakeholders to bring new inventory and ad formats to market, support integrations and activation readiness, and expand programmatic demand access.


• Lead end-to-end product commercialization and programmatic supply enablement efforts, from testing and pilot execution through beta testing, go-to-market strategy, stakeholder enablement, launch, and post-launch performance measurement.


• Partner cross-functionally with Product, Sales, Planning, Ad Operations, and Marketing teams to bring new programmatic products and capabilities to market, developing go-to-market strategies, positioning, sales enablement materials, training, and commercialization plans to drive successful launches and adoption.


• Gather partner and stakeholder feedback to help inform product enhancements and roadmap priorities related to live event monetization, supply enablement, and emerging products.


• Serve as the primary day-to-day contact for platform partners and key stakeholders, communicating partnership performance, initiative progress, opportunities, and risks.


• Track and evaluate KPIs for new product launches, strategic initiatives, and partner expansions to measure adoption, scalability, and business impact.


• Support project management efforts for strategic partnership initiatives, ensuring deliverables, timelines, and stakeholder communications remain on track.


• Manage OEM supply, including inventory deal pacing, troubleshooting delivery and performance issues, onboarding new opportunities, and ensuring compliance with contractual and operational requirements.


• Stay abreast to new developments within the broader media and advertising technology industry and within NBCUniversal's ad tech ecosystem.

Qualifications and Experience

• Bachelor's degree or equivalent experience


• 5+ years' experience directly working in programmatic at a leading corporation, agency, technology platform, and/or management consulting firm


• Excellent written, verbal, and interpersonal communication skills with the ability to present results of complex analyses clearly


• Strong PowerPoint skills and proven proficiency summarizing information/analyses into coherent and concise slides


• Expert Excel user, working with large datasets, consolidating data from multiple sources, like pivot tables and sumif formulas


• Must possess a passion for media and strong intellectual curiosity

Desired Characteristics

• Strong foundational understanding of advertising sales, advanced advertising and the programmatic marketplace.


• Superior attention to detail in written reports, emails, and PowerPoint presentations


• Strong organizational skills - ability to manage multiple projects simultaneously and meet deadlines


• Previous programmatic publisher experience preferred


• Highly adaptive to change in fast-paced environment


• Passionate about the television, ad tech, and digital media space

Additional Requirements

• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.


• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $95,000 - $120,000 + bonus eligible

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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