Manager, Programmatic Partnerships

Clear Channel Outdoor; City of Rochester (NY); On-site; USD 140,000 - 150,000; Full time

Job summary

Clear Channel Outdoor is seeking a Manager, Programmatic Partnerships to advance our DOOH RTB platform and accelerate GTM strategies. You will cultivate and lead partnerships with key DSPs/SSPs, expand into new territories, and drive pipeline development across programmatic channels.

You will collaborate with Sales, Marketing, Product, and Analytics to optimize partner yield, shape go-to-market plans, and support revenue growth. Up to 20% travel may be required.

Qualifications

• 5+ years of business development or digital partnership management.
• 3+ years working in an ad tech role (DSP, SSP, DMP).
• Experience with pipeline management and contract negotiation.
• Experience with DOOH SSPs like Vistar Media, Broadsign, Place Exchange, VIOOH.

Responsibilities

• Cultivates & leads partnership engagement with key pDOOH DSPs/SSP partners.
• Identifies and develops partnerships in new territories to grow programmatic revenue.
• Conducts market research to assess programmatic opportunities and drive partner pipeline.
• Acts as SME in platform/partner capabilities, educates internal stakeholders.
• Liaises between Sales, Account Management, Marketing, Product to scale partnerships and address needs.
• Supports Sales in partner engagement to drive revenue growth.
• Collaborates with Product/Marketing to optimize partner yield and GTM strategies.
• Develops Go-to-Market strategies with GM/Programmatic and Sales.
• Other projects and duties as assigned.

Skills

RTB / DSPs / SSPs

Partnership Management

Ad Tech

Market Research

GTM

Data Analytics

CRM (Salesforce)

JIRA

Confluence

Asana

Excel

PowerPoint

Education

Bachelor's degree

Advanced degree

Tools

JIRA

Confluence

Asana

Salesforce

Excel

PowerPoint

Job description

Clear Channel Outdoor

Job Summary:

Clear Channel Outdoor has made significant investment in its industry leading DOOH RTB product set. With 9+ successful years in market for our private marketplace + open exchange solutions, we are looking to further evolve our offerings across the RTB + automated ecosystem. The Manager, Programmatic Partnerships is responsible for maintaining key platform and channel partnerships that support our products and accelerate our Go-to-Market strategy.

Job Responsibilities:

• Cultivates & leads partnership engagement with key pDOOH DSP + SSP partners to amplify in-market adoption.
• Identifies + develops partnerships in new territories that can be accretive to our current programmatic revenue footprint (e.g., retail media, connected TV)
• Conducts market research to assess programmatic marketplace opportunities & drive partner pipeline development
• Acts as subject matter expert in platform/channel partner capability sets, educates internal stakeholders
• Liaises between Sales, Account Management, Marketing, Product, and other functions to holistically address the needs of current key partners and scale up the relationships
• Supports Sales and Account Management teams in their partner engagement to drive revenue growth.
• Work closely with Programmatic Product and Account Management teams to optimize programmatic partner yield
• Works with the GM/Programmatic, Product Marketing and Sales on developing Go-to-Market strategies to drive business adoption across key partnerships.
• Other projects and duties as assigned.

Job Qualifications:

Education & Certifications

• Bachelor's degree in business, Marketing, Technology, or related field preferred, or equivalent combination of education, training, experience, or military experience.
• Advanced degree preferred.

Work Experience

• Five (5) + years' experience in business development or digital partnership management.
• Three (3) years working in an ad tech role (DSP, SSP, DMP, publisher, data company)
• Experience with pipeline management, contract management/negotiation, GTM development preferred
• Experience with DOOH SSPs like Vistar Media, Broadsign, Place Exchange, VIOOH, etc. preferred

Skills

• An understanding of the principles of ad serving, analytics, programmatic (RTB / DSPs / SSPs / automation) and prevalent ad serving and supply-side programmatic platforms, such as Google DCM/GAM, Magnite, Index Exchange as well as omnichannel DSPs like DV360, The Trade Desk, Yahoo, etc.
• Deep understanding of digital media trends like retail media, video evolution/CTV, data & privacy
• Solid understanding of relevant ad campaign metrics (foot traffic, reach frequency, tune-in, etc.)
• Advanced technology skills and well-versed in JIRA, Confluence, Asana, Salesforce, and Microsoft applications (i.e., Outlook, Word, Excel, PowerPoint, etc.)

Competencies

• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.
• Adaptability: Adapting in order to work effectively in ambiguous or changing situations, and with diverse individuals and groups.
• Attention to Detail: Working in a conscientious, consistent, and thorough manner.
• Business Perspective: Using an understanding of business issues, processes, and outcomes to enhance business performance.
• Client Focus: Providing service excellence to internal and/or external clients.
• Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.
• Problem Solving: Identifying problems and the solutions to them.
• Time Management: Uses time effectively and efficiently, concentrates on the most important priorities.
• Technical Skills - Applying an understanding of the products and services provided, how each product works, and the business value it brings

Other Requirements

Up to 20% of time will be traveling to client meetings and industry events.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands. The employee must have the ability to lift and move items up to 15 pounds. Employee must have the ability to see written documents, computer screens and to adjust focus.
• This job is performed in a temperature-controlled office environment.

The Targeted Compensation Range for this New York State position is:

Min: $140,000

Max: $150,000

Bonus eligible, subject to the terms and conditions of the applicable incentive plan.

Comprehensive Benefits package offerings, which includes:

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups

Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.

EEOC statement As an equal opportunity workplace, we believe that being your authentic self enables us to deliver innovative advertising solutions while enhancing our communities. Our goal is to foster an inclusive environment where we celebrate you as you are, and value your growth and passion.

Location

New York, NY: 200 Park Avenue, Suite 701, 10166

Position Type

Regular

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

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