Manager, Programmatic

Quigley-Simpson & Heppelwhite; Oregon; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Quigley-Simpson & Heppelwhite seeks a Manager, Programmatic to lead, build, and execute strategic digital media plans across programmatic formats. The role focuses on awareness and acquisition, working with clients to drive business goals and guiding a team of media champions.

Responsibilities include strategy, data/audience planning, testing, vendor relationships, optimization, reporting, inventory assessment, and cross-team collaboration. Remote-friendly with US coverage.

Qualifications

• Bachelor's degree or relevant experience.
• 2–3 years of direct programmatic platform media buying.
• Expert, hands-on knowledge of DSP platforms (Trade Desk, DV360).
• Proficiency in Excel (Pivot Tables, VLOOKUPs).
• Strong written and verbal communication with clients.
• Strong analytical and decision-making abilities.
• Experience leading a team and cross-functional collaboration.

Responsibilities

• Provide programmatic thought leadership and execution strategy across agency lines.
• Develop data and audience strategies for programmatic media plans.
• Develop and oversee rigorous testing plans.
• Maintain relationships with media vendors and stay current on updates.
• Handle daily campaign optimizations and budget management.
• Assist in client-facing campaign performance reports.
• Contribute to assessment of inventory and proposals for opportunities.
• Manage delivery of creative assets, insertion orders, campaign artifacts, and docs.
• Traffic campaign tags into DSPs/ad-serving platforms.
• Participate in cross-channel planning and cross-team collaboration.

Skills

Programmatic media buying

Effective communication

Analytical decision making

Team leadership

Industry trend awareness

Education

Bachelor's degree or relevant experience

Tools

Trade Desk

DV360

Excel

Job description

Summary:Quigley is seeking a Manager, Programmatic to lead, build, and execute strategic digital media plans across all programmatic media formats: display, video, CTV, (DOOH and audio nice to have). The Programmatic Activation Manager will focus on driving awareness and acquisition, working directly with clients to drive business goals alongside a team of media champions.

Day to day, this role includes the following responsibilities:

• Provide programmatic thought leadership and execution strategy across agency lines of business
• Develop data and audience strategies for programmatic media plans
• Develop and oversee the execution of rigorous testing plans
• Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels
• Handle daily campaign optimizations and oversee regular campaign pacing and budget management
• Assist in the development of client-facing campaign performance reports, including data quality and insight development
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environments
• Actively participate in cross-channel/cross-team planning, project management, performance, and service integration

Mastery:

• Able to communicate and present work with confidence and clarity

Academic/Educational Requirements:

• Bachelor's degree or relevant experience

Required Skills/Experience:

• 2-3 years of direct programmatic platform media buying
• Expert, hands‑on knowledge of DSP platforms (e.g., Trade Desk, DV360)
• Proficiency in Excel (Pivot Tables, VLookups, etc.)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers and testing approaches across media buying platforms
• Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
• Great analysis skills (including quantitative analysis) and confidence in making information‑based decisions
• Adept at leading a team and partnering across various departments

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