Manager, Programmatic

Quigley-Simpson; Los Angeles (CA); On-site; USD 70,000 - 85,000; Full time

Job summary

Quigley-Simpson in Los Angeles is seeking a Manager, Programmatic to lead, build, and execute strategic digital media plans across display, video, and CTV. You will drive awareness and acquisition, collaborating with clients and a team of media champions to meet business goals.

Day-to-day responsibilities include programmatic thought leadership, data/audience strategy development, testing oversight, and vendor relations.

Qualifications

• 2–3 years of direct programmatic platform media buying.
• Hands-on knowledge of DSP platforms (Trade Desk, DV360).
• Proficiency in Excel (Pivot Tables, VLookups, etc.).
• Active interest and understanding of online advertising industry trends.
• Strong understanding of optimization levers and testing approaches across media buying platforms.
• Excellent communication skills, verbal and written, for client relationships and cross-team collaboration.
• Great analysis skills and data-driven decision making.
• Adept at leading a team and partnering across departments.

Responsibilities

• Provide programmatic thought leadership and execution strategy across agency lines of business.
• Develop data and audience strategies for programmatic media plans.
• Develop and oversee testing plans.
• Maintain and grow relationships with media vendors and stay current on platform updates.
• Handle daily campaign optimizations and manage pacing and budget.
• Assist in the development of client-facing campaign performance reports.
• Assess inventory availability and propose new client opportunities.
• Manage delivery of creative assets, insertion orders, and campaign documentation for launch.
• Traffic campaign tags into DSPs and ad-serving platforms.
• Participate in cross-channel planning and project management.

Skills

Programmatic buying

DSP platforms

Excel

Digital advertising trends

Optimization strategies

Communication skills

Data analysis

Team leadership

Tools

Trade Desk

DV360

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Professional Los Angeles, CA, US

3 days ago Requisition ID: 1105

Salary Range: $70,000.00 To $85,000.00 Annually

Summary:

Quigley is seeking a Manager, Programmatic to lead, build, and execute strategic digital media plans across all programmatic media formats: display, video, CTV, (DOOH and audio nice to have). The Programmatic Activation Manager will focus on driving awareness and acquisition, working directly with clients to drive business goals alongside a team of media champions.

Day to day, this role includes the following responsibilities:

• Provide programmatic thought leadership and execution strategy across agency lines of business
• Develop data and audience strategies for programmatic media plans
• Develop and oversee the execution of rigorous testing plans
• Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels
• Handle daily campaign optimizations and oversee regular campaign pacing and budget management
• Assist in the development of client-facing campaign performance reports, including data quality and insight development
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environments
• Actively participate in cross-channel/cross-team planning, project management, performance, and service integration

Mastery:

• Able to communicate and present work with confidence and clarity

Required Skills/Experience:

• 2–3 years of direct programmatic platform media buying
• Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360)
• Proficiency in Excel (Pivot Tables, VLookups, etc.)
• A passion for everything digital, with an active interest and understanding of online advertising industry trends
• Strong understanding of optimization levers and testing approaches across media buying platforms
• Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
• Great analysis skills (including quantitative analysis) and confidence in making information-based decisions
• Adept at leading a team and partnering across various departments