Manager, Programmatic

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Manager, Programmatic to lead programmatic buying strategies, drive innovation, and optimize client campaigns across accounts. This role collaborates with teams across BI, Search, Media Strategy, Ad Operations, and Creative.

You will report to the Associate Director, Programmatic and require hands-on experience with DSPs and bid-management platforms to deliver results.

Qualifications

• 3+ years of experience in digital media, with a focus on programmatic buying.
• Experience with DSPs, DMPs, and ad-verification tools.
• Experience activating in an ad platform: e.g. DV360, The Trade Desk, Amazon DSP.

Responsibilities

• Implement and assist with campaign set-up within platforms including campaign creation, uploading assets, tagging and Q/A.
• Create and oversee creative asset detail sheets and trafficking workbooks.
• Train and manage a junior team (managers and associates) on programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, BI, Media, agency partners).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations.

Skills

Programmatic buying

Analytical skills

Numbers & math proficiency

Tools

DV360

The Trade Desk

Amazon DSP

Google Tag Manager

Google Analytics

Adobe Analytics

Excel

PowerPoint

Job description

Company description

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we’ve created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

Overview

The Manager, Programmatic, leads and manages programmatic buying strategies, drives innovation and optimizes client campaigns. The Manager provides senior-level expertise while promoting team growth, building industry partnerships, and delivering solutions across accounts.

You will have prior online trafficking and campaign management experience, and prior experience with DSPs and bid management platforms. Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodation. You will report to the Associate Director, Programmatic.

Responsibilities

• Implement and assist with campaign set-up within platforms including campaign creation, uploading assets, tagging and Q/A
• Create and oversee creative asset detail sheets and trafficking workbooks
• Train and manage a junior team (managers and associates) on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, Business Intelligence, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing industry.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple accounts

Qualifications

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and ad-verification tools
• Experience activating in an ad platform is mandatory: e.g. DV360, The Trade Desk, Amazon DSP, etc.
• Strong quantitative skills, including analytical abilities and math proficiency
• Familiarity with Google Campaign Manager(CM360), Tag Manager, Google Tag Assistant, and Google or Adobe Analytics a plus
• Intermediate to Expert proficiency in MS Excel and PPT

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2026.