Manager, Product Marketing, Mid-Level

Jobright.ai; Austin (TX); On-site; USD 108,400 - 185,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A fintech company in Austin is looking for a Manager of Product Marketing, Mid-Level. You'll lead audience strategy, oversee product messaging, and manage a team of product marketers. Candidates should have 6+ years of B2B SaaS product marketing experience and strong communication skills. The role offers a full-time position with competitive benefits.

Qualifications

• 6+ years in B2B SaaS product marketing, with 2+ years leading teams.
• Proven success in driving end-to-end GTM for new solutions.
• Ability to translate complex capabilities into memorable stories.

Responsibilities

• Create an audience roadmap tied to marketing initiatives.
• Hire, mentor, and develop product marketers.
• Craft and refine value propositions for products.

Skills

B2B SaaS product marketing

Analytical mindset

Exceptional written and verbal communication

Customer-focused perspective

Education

Any relevant degree

Job description

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Job Summary:

AffiniPay is a leading fintech company, based out of Austin, Texas, known for its professional services payments and practice management software. The Manager of Product Marketing will be responsible for audience leadership, positioning, and go-to-market strategy, ensuring alignment across teams and crafting effective messaging for various products.

Responsibilities:

• Act as the company’s expert on your audience segment—needs, language, buying triggers.

• Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment

• Hire, mentor, and develop 1–3 product marketers; provide ongoing feedback and career guidance.

• Support team meeting agendas that drive accountability and knowledge sharing.

• Craft and refine value propositions for existing and new solutions, tools, and early‑stage concepts.

• Translate technical capabilities into crisp, benefit‑first narratives that resonate with SMB professionals in your audience segment.

• Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them.

• Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc.

• Convert findings into clear recommendations that shape product roadmaps and campaign themes.

• Own the full GTM plan for launches from audience definition through enablement and post‑launch measurement.

• Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics.

• Maintain reusable launch playbooks that shorten time‑to‑market and enforce message discipline.

• Develop master message guides, pitch decks, battlecards, and role‑based objection handling.

• Partner with content, demand gen, and digital teams to produce high‑impact assets.

• Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes.

• Identify champions and curate proof points: case studies, testimonials, peer reviews, etc.

• Support onboarding, retention, and expansion programs with outcome‑oriented messaging and in‑product copy.

• Act as the “chief communicator” for your audience and product scope—driving clarity, urgency, and alignment across the organization.

• Influence roadmap prioritization by bringing a customer obsessed perspective to Product leadership.

Qualifications:

Required:

• 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross‑functional pods.

• Proven success driving end‑to‑end GTM for new solutions in high‑growth environments.

• Demonstrated ability to translate complex capabilities into memorable, outcome‑focused stories.

• Track record of turning customer and market data into strategic recommendations and measurable programs.

• Exceptional written and verbal communication; comfortable presenting to executives and customers alike.

• Analytical mindset: fluent in market sizing, funnel metrics, and financial impact.

Preferred:

• Experience with SMB and professional services audiences highly preferred.

Company:

AffiniPay is a FinTech company that supports online credit card transactions for professional trade associations. Founded in 2005, the company is headquartered in Austin, Texas, USA, with a team of 201-500 employees. The company is currently Growth Stage.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management

• Industries

  Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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