Digital Performance Marketing Manager

Talon Digital Services; Austin (TX); Hybrid; USD 108,400 - 185,000; Full time

Benefits offered by this job

Competitive bonus opportunities

Generous paid time off

401k retirement plan with employer match

Medical insurance

Vision insurance

Job summary

A performance marketing firm in Austin, TX, is seeking a Performance Marketing Manager to lead paid media initiatives. This role includes managing campaigns across platforms like Google Ads and Meta Ads, translating data insights for clients, and improving internal processes. The ideal candidate possesses 3-8 years of digital marketing experience, strong analytical skills, and a client-focused approach. This position offers a hybrid work model.

Qualifications

• 3-8 years of experience in digital marketing, ideally in an agency setting.
• Proven track record running paid campaigns in Google Ads or Meta Ads.
• Strong professional communication skills to lead client conversations.

Responsibilities

• Own all aspects of paid media strategy and execution.
• Lead client communications across a portfolio of multifamily housing clients.
• Translate complex digital marketing performance data into actionable insights.

Skills

Digital marketing strategy

Client communication

Data analysis

Campaign management

Tools

Google Ads

Meta Ads

Google Analytics

Power BI

Job description

Location: Austin, TX (Hybrid — in-person 3+ days/week)

About the Role

Talon is seeking a sharp, analytical, and client-savvy Performance Marketing Manager to lead paid media efforts and act as a strategic advisor to our multifamily real estate clients. This is not your typical media buying role — while you'll run campaigns and optimize budgets, you’ll also help shape marketing strategy, communicate technical insights to non-marketers, and influence how we build scalable systems internally.

If you’re looking to do more than just buy ads — if you want to help build something — this is that opportunity.

What You'll Do

• Own all aspects of paid media strategy and execution across Google Ads and Meta Ads, with opportunities to test emerging channels (e.g., TikTok, Pinterest, Nextdoor).
• Lead client communications across a portfolio of multifamily housing clients — from onboarding through reporting to advising on full-funnel strategy.
• Translate complex digital marketing performance data into clear, actionable insights for clients with varying levels of marketing fluency.
• Act as a thought partner to clients and internal stakeholders, weighing in on budget allocations, campaign priorities, and site-level needs (e.g., "we need more leads in Phoenix this week").
• Collaborate with our analytics and product teams to ensure reporting tools surface the right data, in the right way — and suggest improvements.
• Help formalize and improve Talons’ client service playbooks, SOPs, and processes as we scale.
• Support broader digital strategy efforts (e.g., website audits, SEO assessments, drip campaign recommendations) as part of our fractional CMO model.

Who You Are

• 3–8 years of experience in digital marketing, ideally in an agency setting.
• A self-starter able to execute baseline aspects with ease, while also concepting and delivering innovative strategies.
• Proven track record running paid campaigns in Google Ads or Meta Ads
• Strong professional communication skills, someone who can confidently own client relationships and lead conversations with stakeholders of all levels — from property managers to asset managers to equity partners.
• Deeply analytical — you care about what the data says, what actions it demands, and how to turn that into client results.
• Process-oriented, organized, and hungry to help build repeatable systems and scalable client value.
• Comfortable working in ambiguity and in a growing, fast-paced team where you’ll wear multiple hats.
• Based in Austin, TX, and available to work in-person at least 3 days per week.

Bonus Points For

• Experience with additional paid platforms (TikTok, Pinterest, LinkedIn, Nextdoor, etc.)
• Exposure to tools or platforms like Power BI, Google Analytics 4, BigQuery, Hubspot, Google Tag Manager, ChatGPT
• A desire to grow into a leadership or team-building role over time

Why work for Talon?

• Innovate in a fast-paced startup environment
• Shape strategy and drive results as part of a collaborative, close-knit team
• Competitive bonus opportunities
• Generous paid time off
• 401k retirement plan with robust employer match

About Talon

Talon Digital Services is a performance marketing and analytics firm that helps multifamily communities drive better leasing results through smarter digital strategy. Our work blends hands-on paid media execution with data-backed strategic oversight and we do it with a clear-eyed focus on client outcomes, not vanity metrics.

We're small, sharp, and growing fast. If you want to be part of building the next phase of something meaningful and you want to work with people who care deeply about doing great work, we can't wait to hear from you.

Talon is an Equal Opportunity Employer

Equal Employment Opportunity Statement

Talon is proud to be an equal opportunity employer and is committed to giving every candidate equal consideration regardless of age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, national origin, or any other characteristic.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Business Consulting and Services and Marketing Services

Referrals increase your chances of interviewing at Talon Digital Services by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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