Manager, Product Marketing

Oec; United States; On-site; USD 140,000 - 180,000; Full time

Job summary

OEC is seeking a senior Product Marketing leader to drive cohesive marketing strategy for RepairLogic, EstimateIQ, and OEM certification products. The role operationalizes and standardizes the Product Marketing function, partnering with Marketing and Product leadership to create efficient messaging and launch frameworks.

The candidate will serve as the front-line spokesperson for product marketing, shape content and demand programs, and support sales with tools to accelerate pipeline and

Qualifications

• A bachelor's degree in business, marketing, or related discipline is required or equivalent work experience.
• At least 6 years in product marketing with 2+ years in people leadership, preferably in SaaS/technology.
• Ability to develop and own strategic marketing plans, launch campaigns, and cross-functional partnerships.

Responsibilities

• Develops and standardizes the Product Marketing function across products.
• Drives messaging guidelines and differentiates OEC in the automotive SaaS market.
• Leads go-to-market planning, content strategy, and launch execution for product initiatives.
• Partners with Sales, Marketing, and Product teams to enable successful launches and demand generation.
• Builds relationships with industry groups, analysts, and press to support awareness activities.
• Drives thought leadership through articles, blogs, videos, and speaking engagements.

Skills

Product marketing

Team leadership

Strategic planning

Cross-functional collaboration

Messaging

Education

Bachelor's degree in business/marketing

Job description

Develops and drives a cohesive, overarching marketing strategy for OEC's RepairLogic, EstimateIQ, and OEM certification-based products and services. Operationalizes and standardizes the Product Marketing function, working with leaders in Marketing and Product to develop an efficient framework. Acts as a primary/front-line spokesperson for all things Product Marketing. Creates and updates messaging guidelines that will differentiate OEC in the automotive Software as a Service market.

Key Responsibilities

• Drives, creates and communicates messaging guides for OEC's RepairLogic, EstimateIQ, and OEM certification-based products and services based on relevant buyer and user personas.
• Partners cross-functionally on execution and refresh of key messaging.
• Serves as the internal subject matter expert on market intelligence and the target audience; understands their challenges and goals, competition, and how to outcompete them.
• Defines marketing strategy by working directly with senior leaders to align marketing budgets, resources, and activities, with our greatest areas of opportunity.
• Defines and executes cohesive content strategy to support campaigns based on gaps in the buying cycle and customer needs to develop necessary content (eBooks, white papers, success stories, interactive assets, videos, ROI tools).
• Collaborates with execution resources and Product Marketing specialists for content activation and placement.
• Enables the Sales Team to effectively communicate the value of OEC to customers and develops tools that can be used to increase sales productivity.
• Supports Marketing Leadership in the development and maintenance of relationships with industry groups, analysts, thought leaders, and press, to support awareness activities.
• Drives thought leadership activities including articles, blogs, videos, speaking engagements, etc.
• Drives, leads and executes a cohesive global product launch plan to generate interest, raise awareness and secure customers.
• Helps set, track, and drive key Product Marketing metrics.

Education

A bachelor's degree from an accredited college or university is required, with a focus in business, marketing, or related discipline. In the absence of a degree, equivalent work experience directly related to the key responsibilities of the role will be considered as a substitute for the degree.

Experience

At least 6 years of experience is required in product marketing along with a minimum of 2 years in a people-leader management role. Experience in the software as a service/technology industry is highly preferred. Must also be able to demonstrate the following skills and abilities: Demonstrable demand generation, growth marketing, and product marketing experience Creating, refining, and owning strategic marketing plans for one or more products Owning campaign planning and execution from start to finish Leading and developing a team of direct reports Exceptional verbal and written communication skills, and can communicate across channels to a diverse audienceAbility to develop and maintain strong cross-functional partnerships with internal stakeholders including Sales, Marketing, Customer Success, Product Management and senior leaders, to enable product launches and customer retention successEffective in influencing, negotiation and change managementAbility to articulate/translate technical product and service capabilities into simple, audience-appropriate contentStrong organizational skills, and able to manage commitments, schedules and deadlinesHighly collaborative, and demonstrates a strong track record of planning, building and managing product launches to drive awareness, demand, and pipelineDisplays passion and accountability for work outcomes.

Other Position Requirements

We are unable to provide visa sponsorship for this position. Candidates must be legally authorized to work in the United States without the need for employer sponsorship, now or in the future.