Manager, Product Marketing

Flatiron Health; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible work hours

401(k) contribution

Parental benefits

Well-being resources

Job summary

Flatiron Health is seeking a Product Marketing Manager to drive growth and establish market positioning for our Point of Care solutions in community oncology and health systems.

You’ll partner with sales, customer success, product, and marketing to translate market insights into action—developing messaging, content, and go-to-market strategies that differentiate our offerings and fuel commercial success while advancing oncology care.

Qualifications

• 4+ years in marketing, sales, go-to-market, or product teams.
• Experience in B2B healthcare preferred.
• Excellent communication and storytelling skills.
• Strong project management and multitasking abilities.

Responsibilities

• Develop and execute marketing plans for Point of Care solutions.
• Define product positioning and go-to-market strategies.
• Create messaging and content for sales and customer success.
• Research market insights to inform strategies.
• Support sales and leadership at industry events.

Skills

Marketing

Go-to-market strategy

B2B healthcare

Project management

Job description

Reimagine the infrastructure of cancer care within a community that values integrity, inspires growth, and is uniquely positioned to create a more modern, connected oncology ecosystem. We're looking for a Product Marketing Manager to help us accomplish our mission to improve lives by learning from the experience of every cancer patient. Are you ready to be the next changemaker in cancer care?

What You’ll Do

In this role, you’ll be a strategic member of the product marketing team, working to develop and successfully execute against marketing plans for products and services in the Point of Care Solutions for Community Oncology and Network Expansion for Health Systems. Your top responsibility is to ensure commercial success from both a growth and retention perspective of our products, services and partnerships across community oncology and health systems. You will become a subject matter expert about our customers, buyers and competitors, and translate your analysis of the market into actionable positioning and go-to-market strategies. You'll partner closely with the teams across customer success, sales, product management, and marketing & communications to drive marketing strategies and the creation and optimization of content that resonates with our audiences. You’ll work closely with Sales & Customer Success teams to share our products and services with customers, and provide client-facing support at industry events.

• Be the expert on our market, buyers, users, and competitors to inform marketing, product, growth, and client engagement strategies
• Develop and execute product positioning, value propositions, and go-to-market strategies for new offerings, including new features, products, and services
• Create compelling product messaging, storylines, and market-facing content (sales collateral, case studies, thought leadership) that differentiates Flatiron from competitors and enables the sales and customer success teams to deepen relationships with strategic accounts
• Drive research for market and customer insights that capture the voice of the customer and inform strategies across marketing, product, growth, and retention
• Develop and maintain a client-facing version of the Point of Care product roadmap (presented to customers 2x/year)
• Partner cross-functionally to explore the feasibility of new ideas and identify opportunities to enhance and further differentiate existing offerings
• Drive commercial success by executing marketing tactics — including conferences/events, web presence, and digital demand generation — in close collaboration with the broader marketing organization and cross-functional teams
• Develop content and provide on-the-ground support for sales, customer success, and members of the Leadership Team at industry events and conferences

Who You Are

You're a kind and collaborative problem-solver and self-starter with 4+ years of experience working with marketing, sales, go-to-market strategy, and/or product teams, ideally with a focus in B2B healthcare. You're excited by the prospect of rolling up your sleeves to tackle meaningful problems every day. You have excellent communication and storytelling skills, with the ability to synthesize and simplify complex ideas for a range of audiences, including customers and executive stakeholders. You have exceptional project management skills and a proven ability to manage multiple projects simultaneously across a variety of timelines, collaborators and stakeholders.

You have strong interpersonal and stakeholder management skills, with the ability to drive cross-functional initiatives in a matrixed organization. You have a passion for developing subject matter expertise and an entrepreneurial spirit, with the ability to execute with minimal direction. You have experience developing product positioning and compelling sales collateral and marketing materials. You have a nose for value and can effectively prioritize competing opportunities, adjusting based on market conditions and feedback from the field. You have experience in B2B healthcare product marketing or healthcare consulting. You are comfortable with ambiguity and have demonstrated initiative in formulating solutions in challenging situations.

Extra Credit

You have experience in B2B healthcare product marketing, ideally with exposure to health systems and/or oncology. You have familiarity with real-world evidence and/or electronic health records. You have a track record of increasing responsibility throughout your career.

Where you’ll work

In this hybrid role, you’ll have a defined work location that includes work from home and 3 office days set by you and your team. For more information on our approach to hybrid work, please visit the how we work website.

Life at Flatiron

At Flatiron Health, we offer a full range of benefits to support you and your loved ones so you can focus your working hours on improving cancer care and accelerating cancer research, and your non-working hours on everything else life has to offer:

• Work/life autonomy via flexible work hours and flexible paid time off
• Comprehensive compensation package 401(k) contribution to help you reach your retirement planning goals
• Financial health resources including 1:1 financial advice
• Mental well-being tools and services
• Parental benefits and policies including family-building care and generous leave
• Path to parenthood programs supporting fertility, adoption and surrogacy
• Travel support for safe healthcare services
• Lifestyle spending account for perks that make sense for you and your family

In addition to our robust benefit offerings, visit our Life at Flatiron page to learn how we support continuous learning through professional development programs and celebrate Diversity in the workplace.