Manager, Product Communications

Whatnot; Los Angeles (CA); Hybrid; USD 167,000 - 185,000; Full time

Benefits offered by this job

Health insurance

Home office stipend

Cell phone & internet allowance

Parental leave

401k employer match

Dogfood budget

Job summary

Whatnot is seeking an experienced Manager, Product Communications to shape external and internal messaging for our live commerce platform. You will translate complex product updates into clear, compelling communications for sellers, buyers, media, and industry stakeholders.

As part of a remote-friendly, hub-based team, you will collaborate closely with Product, Community, and Account Management to tell the Whatnot story and support launches that accelerate growth across multiple channels.

Qualifications

• Proven ability to translate complex product updates into clear stories for varied audiences.
• Experience partnering with Product, Marketing, Community, and Account Management teams.

Responsibilities

• Develop messaging and launch materials for new products and features, targeting sellers and buyers.
• Create compelling product stories and PR moments across channels.
• Manage relationships with media and craft pitches highlighting AI-driven improvements while preserving human connection.

Skills

Strong writing

Cross-functional collaboration

Product launches

Storytelling

AI/tech understanding

Media relations

Job description

Join the Future of Commerce with Whatnot! Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops. As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact. We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

The Communications team at Whatnot works across all areas of the business in both a proactive and reactive capacity, and helps to shape and protect external and internal perceptions of Whatnot. We’re hiring for an experienced Product Communications Manager to support product communications efforts and broader consumer communications. As a Manager, Product Communications, you’ll help bring Whatnot’s product innovation to life for sellers, buyers, media, and the broader industry. You’ll develop clear, compelling messaging, support product launches and media engagement, and communicate directly with our seller community about the tools we’re building to help them grow. Working closely with partners across Product, Community, and Account Management, you’ll help tell the story of how Whatnot is building the future of commerce.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our Los Angeles, San Francisco, or New York City hubs.

Role

• Drive Product Communications & Understanding – Develop and execute communications plans for new products and features, translating complex product updates into clear, compelling stories for sellers, buyers, and external audiences. Partner with Product, Community, and Account Management teams to build awareness and understanding of tools that help sellers grow their businesses.
• Tell the Story of Whatnot’s Product Innovation – Stay closely connected to the product roadmap and identify opportunities to bring Whatnot’s innovation story to life. Develop messaging, launch materials, seller communications, and PR moments that show how our products are improving the live shopping experience.
• Support Media Relations – Build relationships with reporters covering AI, technology, commerce, and business. Develop timely pitches and product launch narratives that show how Whatnot uses AI to improve discovery, personalization, and seller tools while keeping human connection at the center of commerce.

You

• Strong writing and storytelling skills, with the ability to turn complex product updates into clear, compelling communications for different audiences.
• A customer-first mindset and strong judgment about what customers need to know, why it matters to them, and how best to communicate it.
• The ability to move quickly and execute high-quality work in a fast-paced environment, balancing multiple projects and shifting priorities.
• Strong cross-functional skills, with experience working closely with partners across Product, Marketing, Community, Account Management, or similar teams to bring launches and communications programs to life.
• Strong project management and attention to detail, with the ability to keep multiple workstreams organized and moving forward.
• Experience supporting product launches, including developing messaging, communications materials, and plans across multiple channels.
• New media and traditional media relations experience, including identifying relevant story angles, developing pitches, and working with reporters.
• Comfort operating with ambiguity, taking initiative, and figuring out what needs to happen next without waiting for perfect direction.
• Experience at a high-growth startup, marketplace, e-commerce company, or consumer technology platform is a plus.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
• Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Compensation Range: $167K - $185K