Manager, PR & Marketing Communications

Veradigm®; Raleigh (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Comprehensive benefits package

Vacation and holidays

Retirement savings

Job summary

Veradigm® in Raleigh, NC is seeking a Manager of PR & Marketing Communications to lead the communications team and execute external communications programs. This role involves overseeing media relations, executive messaging, and analyst engagement while ensuring quality in all communications.

The ideal candidate will have over 8 years of experience in PR and corporate communications, with a Bachelor's degree in a related field. Key responsibilities also include managing crisis communications and reporting on communications KPIs.

Veradigm offers a comprehensive benefits package including medical, dental, and vision insurance, along with a commitment to pay transparency.

Qualifications

• 8+ years of experience in PR, corporate communications, or integrated marketing.
• Proven track record in managing media and analyst relationships.
• Strong writing and editing skills for executive-level content.

Responsibilities

• Manage the day-to-day performance of direct reports.
• Oversee media relations and maximize brand visibility.
• Serve as a communications advisor to senior leadership.

Skills

Media relations management

Team leadership

Crisis communications

Content development

Event management

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

Tools

Cision

Meltwater

Muck Rack

Job description

The Manager, PR & Marketing Communications is a people manager responsible for the day‑to‑day leadership of the communications team and the execution of Veradigm's external communications programs. Working toward objectives established by senior marketing leadership, this individual manages a team of PR and communications professionals, oversees media relations, executive positioning, analyst engagement, and event programs, and recommends departmental processes and procedures to improve quality and efficiency.

Core Responsibilities

• Manage the day‑to‑day performance of direct reports, including workload prioritization, goal‑setting, coaching, and formal performance reviews; ensure team milestones are met on time and within budget.
• Oversee media relations operations — managing the team's pitching cadence, editorial calendar, press release development, and media contact relationships to maximize earned coverage and brand visibility.
• Serve as a communications advisor to senior leadership, supporting the development of executive messaging, preparing leaders for media interviews and conference appearances, and coordinating board‑level and investor communications as directed.
• Oversee and contribute to executive thought leadership programs, including LinkedIn content strategy, contributed bylines, and speaking content for key executives.
• Lead analyst relations with healthcare IT firms such as KLAS and Black Book — managing briefings, overseeing positioning alignment with product and GTM messaging, and tracking analyst sentiment and engagement.
• Manage crisis communications preparedness and brand reputation response, ensuring protocols are current, the team is trained, and the organization can respond rapidly and on‑brand.
• Oversee end‑to‑end event strategy — including in‑person and virtual programs — ensuring cross‑functional alignment, consistent messaging, and ROI measurement through pipeline and engagement metrics.
• Direct the awards and speaking programs, guiding team members in identifying priority opportunities and ensuring submission quality and deadline adherence.
• Recommend and implement departmental workflows, processes, and tool standards to improve team efficiency and communications quality; obtain appropriate approvals before implementation.
• Define, track, and report on communications KPIs — including earned media volume, outlet tier quality, share of voice, and analyst engagement — presenting results and recommendations to senior marketing leadership.
• Work cross‑functionally with Product Marketing, Sales, and other internal partners to ensure communications programs are aligned with company priorities and go‑to‑market initiatives.

Required Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 8+ years of experience in PR, corporate communications, or integrated marketing, including demonstrated experience managing or leading a team.
• Proven track record managing media and analyst relationships with measurable results in earned coverage.
• Strong writing and editing skills — ability to develop executive‑level content, build messaging frameworks, and translate complex healthcare IT concepts into clear, market‑facing narratives.
• Experience managing event strategy from concept through execution and outcome measurement.
• Strong executive presence and interpersonal skills; proven ability to earn the trust of senior leaders and advise on communications strategy and preparation.
• Data‑driven mindset; ability to interpret coverage reports, share‑of‑voice benchmarks, and event attribution data to inform recommendations to leadership.
• Proficiency with communications tools and platforms (e.g., Cision, Meltwater, Muck Rack) and webinar or event management technology.

Preferred Qualifications

• Experience in healthcare IT, B2B technology, or a similarly complex regulated industry.
• Prior agency background or in‑house communications leadership experience.
• Exposure to investor relations, board communications, or M&A communications support.
• Comfort operating in a fast‑paced environment with competing priorities and tight timelines.
• Experience building team processes, documentation standards, and communications infrastructure.

Compensation

Compensation for this job is subject to market conditions, geographic considerations, the candidate’s unique skills and experience, state and local laws, and budget. Our commitment to pay transparency is a testament to our dedication to creating a fair, equitable, and inclusive workplace. By continuously analyzing market trends, staying abreast of changes in state laws, and making budgetary adjustments accordingly, we strive to ensure that our compensation practices reflect the value we place on our associates’ unique contributions and support their professional growth.

Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company‑paid life insurance, and retirement savings.

Visa Sponsorship

Visa Sponsorship is not offered for this position.

Equal Employment Opportunity Statement

At Veradigm, our greatest strength comes from bringing together talented people with diverse perspectives to support the needs of healthcare providers, life science companies, health plans, and the patients they serve. The Veradigm Network is a dynamic, open community of solutions, external partners, and cutting‑edge artificial intelligence technologies that provide advanced insights, technology, and data‑driven solutions.

Veradigm’s policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.

From a "VEVRAA Federal Contractor" we request Priority Referral of Protected Veterans.