Manager, Planning

UM Worldwide; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

UM Worldwide in New York, NY is seeking a Manager, Planning to lead cross-channel media planning and strategic execution for key client accounts. You will guide teams, leverage syndicated insights, and optimize campaigns to meet client objectives and performance targets.

The role focuses on developing compelling media plans, presenting to clients, and coordinating with internal specialists to deliver industry-leading work across platforms. A strong background in media math and tools is essential.

Qualifications

• Confident presentation skills in internal and client meetings.
• Mastery of syndicated research sources, planning tools, and media math.
• Solutions driven with strong troubleshooting skills.
• Excellent written and verbal skills.
• Well organized and manages timelines with others.
• Strong knowledge of industry trends and planning/measurement models.
• Understanding of marketing and communications process.
• Ability to work autonomously and in a group.

Responsibilities

• Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams.
• Supervise development and implementation of targeted, innovative media solutions consistent with media strategies.
• Leverage performance and measurement insights to inform plan recommendations and optimizations.
• Create external briefing documents aligned with plan parameters, objectives and strategies.
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix.
• Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings.
• Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs.
• Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations.
• Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations.

Skills

Presentation skills

Syndicated research

Media planning

Written communication

Organization

Industry trends

Marketing process

Autonomy

MS Office

MediaTools

Tools

MS Word

Excel

PowerPoint

MediaTools

Prisma

DCM

Nielsen Ad Intel

Job description

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world’s best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.

We are always searching for passionate team members who love media and live and breathe our core values of Curiosity, Courage, and Community. We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.

A global media network UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry’s most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA.

Position Summary

As Manager, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Develop and execute strategic cross-channel communications plans for client assignments in conjunction with internal agency specialty teams
• Supervise development and implementation of targeted, innovative media solutions consistent with media strategies
• Leverage performance and measurement insights to inform plan recommendations and optimizations
• Create external briefing documents aligned with plan parameters, objectives and strategies
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform partner consideration set and channel mix
• Develop relationships and meet with media partners to share client objectives and priorities and stay up to date on latest offerings
• Keep on top of everchanging media landscape to identify relevant opportunities/solutions and develop POVs
• Leverage planning best practices, media acumen, and understanding of client business to steward planning recommendations and conversations
• Prepare and deliver dynamic presentations to showcase how recommendation meets client brief, objectives, and measurement expectations

Required Skills & Experience

• Confident presentation skills in internal and client meetings
• Mastery of syndicated research sources, planning tools, and media math
• Solutions driven with strong trouble shooting skills
• Excellent written and verbal skills
• Well organized and manages timelines with others
• Strong knowledge of industry trends and planning/measurement models
• Understanding of marketing and communications process
• Ability to work autonomously and in a group

Desired Skills & Experience

• 3-5 years of experience in media planning with knowledge of across various channels, national/local scope (to be customized by hiring team)
• Skilled knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Mastery of campaign management, ad serving technology, third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.
• Success in managing junior staff and ability to manage up to leadership