Associate Director, Planning

Omnicom Media; New York (NY); On-site; USD 140,000 - 170,000; Full time

Job summary

Omnicom Media seeks an Associate Director, Planning to guide the strategic vision for media accounts in New York. You will oversee planning from ideation to delivery, collaborate across internal teams and with creative partners, and ensure rigorous measurement and client deliverables.

You will lead senior-level client communications, develop media strategies with cross-functional teams, and drive performance through data-driven insights and channel selection.

Qualifications

• Strong knowledge of media planning principles.
• Ability to lead cross-functional teams and communicate with stakeholders.
• Experience presenting to junior and senior level clients.
• 5+ years of integrated planning and 2–3 years in a people manager role.
• Proactive problem solving with ability to delegate and coach direct reports.
• Degree not required per UM policy.

Responsibilities

• Oversee day-to-day management and communication of media plans from ideation to delivery.
• Lead collaboration with internal agency teams and creative partners.
• Ensure strategy and insights feed into the tactical media plan.
• Ensure accuracy of all client deliverables.
• Lead measurement and learning agendas within the media plan and share results with the client.
• Coordinate with investment teams to identify channels and partners.
• Drive development of the media plan in partnership with cross-functional teams.

Skills

Media planning

Stakeholder management

Technology & platforms

Cross-functional collaboration

Client communication

Problem solving

Degree not required

Education

College degree not required

Tools

MediaTools

Growth Accelerator

NMI

Job description

As Associate Director, Planning, you’ll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You’ll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Oversee the day-to-day management and communication of media plans for designated client from ideation to delivery
• Lead communication and relationships with internal agency specialty teams and creative partners
• Ensure the strategy and audience insights are funneled down into the tactical media plan
• Ensure accuracy of all client deliverables
• Ensure measurement and learning agendas are implemented within the media plan and delivered to the client
• Lead day to day communication and relationship with investment teams to identify the right channels and partners to execute the media plan
• Responsible and accountable to the implementation of media plan and deliverables, driving relationship with internal teams and partners including strategy, buying, analytics and SBUs
• Responsible for development of the media plan, making strategic ideas come to life in partnership with cross functional partners (i.e. SBUs, buying team, analytics, etc.)

Required Skills and Experience

• Strong institutional knowledge of media planning principals
• Build strong collaborative relationships with cross functional partners, internal teams, and stakeholders
• Comfortable exploring new technologies, platforms and approaches to push the needle on big ideas
• Ability to manage both upwards and downwards to ensure cross team communication
• Ability to speak/present to both junior and senior level clients
• Proactive approach to problem solving
• UM does not require candidates to have a college degree

Desired Skills and Experience

• 5+ years of integrated planning and 2-3 years experience in a people manager role; strong ability to delegate, train, and support direct reports
• Experienced people manager, supporting team in career development, training, and workload management
• Ability to learn/master agency tools specific to your account (MediaTools, Growth Accelerator, NMI)
• Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment