Manager, Planning

dentsu; Detroit (MI); Remote; USD 62,000 - 84,000; Full time

Job summary

An established industry player is looking for a dynamic Manager of Media Planning to lead strategic initiatives for major accounts. This remote role offers the opportunity to shape media strategies across digital and traditional channels, ensuring alignment with client goals and managing resources effectively. The ideal candidate will have a strong background in media planning, excellent communication skills, and experience with various media tools. Join a forward-thinking team that values collaboration and innovation in the fast-paced world of advertising services.

Benefits

Health Insurance

401k

Paid Time Off

Holidays

Sick Leave

Parental Leave

Qualifications

• 3+ years of experience in media planning across various channels.
• Familiarity with media tools and systems is essential.

Responsibilities

• Conduct strategic media planning for Digital and Traditional channels.
• Analyze competitive landscapes and manage media budgets.

Skills

Media Planning

Digital Media

Traditional Media

Media Research

Client Communication

Tools

Media Ocean

Nielsen Ad Intel

Pathmatics

Web Analytics

Ad Servers

Job description

Join to apply for the Manager, Planning role at dentsu

We are seeking a Manager, Media Planning for one of dentsu's largest accounts. The position is remote within the continental US, with work hours aligned to EST. This role involves direct reports and reports to the Associate Director, Planning. Candidates should possess strong knowledge of the media landscape, especially Digital media, and some Traditional media, along with familiarity with media research and systems. The main responsibilities include leading daily account operations, focusing on client goals, and resource management.

Responsibilities:

1. Conduct strategic and tactical media planning for Digital and Traditional channels, focusing on local markets.
2. Coordinate with multi-channel teams to develop integrated media plans.
3. Communicate with clients regarding media plans and questions.
4. Manage timelines and daily deliverables.
5. Analyze competitive landscapes and compile insights using agency tools.
6. Manage media budgets and flowcharts.
7. Guide media channel selection and explore new opportunities.

Qualifications:

• At least 3 years of experience in media planning.
• Experience across various media channels in planning and buying.
• Familiarity with tools like Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Web Analytics, Ad Servers, etc.

Preferred but not required:

• Over 1 year of managing junior team members.
• Experience with large accounts in CPG or Retail sectors.
• Experience developing campaigns for local markets.

The annual salary range is $62,000 to $84,000, based on experience and skills. Benefits include health insurance, 401k, paid time off, holidays, sick leave, and parental leave. Dentsu complies with applicable laws regarding employee leave and provides accommodations for disabilities. For more details, visit www.dentsubenefitsplus.com.

Additional Information:

• Location: New York
• Brand: Dentsu X
• Employment Type: Full-time, Permanent
• Seniority Level: Mid-Senior level
• Industry: Advertising Services