Manager of Marketing and Communications

Nashville Public Library Foundation

Nashville (TN)

Hybrid

USD 65,000 - 90,000

Full time

12 days ago

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Benefits offered by this job

Health for employee

401K Plan with 6% employer match

Flexible Spending Account options

Free garage parking and monthly phone

Hybrid work-from-home schedule

4 weeks of PTO

Job summary

Nashville Public Library Foundation is seeking a Manager of Marketing to lead digital marketing, content creation, and donor communications across channels. The role integrates website, social media, and event promotion with hands-on stewardship and cross‑department collaboration.

The position requires strong writing, design sense, and analytics, plus the ability to work independently in a hybrid environment and travel to branches as needed.

Qualifications

Bachelor's degree in marketing, communications, journalism, or equivalent experience.
3-5 years of marketing, communications, or nonprofit development experience.
Excellent writer and editor, comfortable adapting voice and message across channels.
Competent graphic design skills; Canva and Adobe Creative Suite a plus.
Working proficiency with social media platforms and analytics tools.

Responsibilities

Own NPLF’s digital presence end to end: website content and upkeep, monthly e-newsletters, impact reports, blog posts, and social media.
Write and produce on-brand content, adapting core campaign messaging for each platform and audience.
Produce appeals and stewardship communications, coordinating with fundraising colleagues on timing, segmentation, and messaging.
Lead event marketing for the organization’s portfolio and manage timelines from save-the-date to post-event follow-up.
Co‑develop marketing plans and own execution across channels; build systems and workflows.

Skills

Marketing strategy

Content development

Copywriting & editing

Social media management

Canva

Adobe Creative Suite

WordPress

GA4 analytics

Team collaboration

Project management

Education

Bachelor's degree in marketing, communications, journalism, or equivalent experience

Tools

Canva

Adobe Creative Suite

WordPress

Mailchimp

GA4

Job description

The Manager of Marketing is NPLF’s execution engine for marketing, communications, and donor engagement — turning the organization’s strategy set by the Director of Marketing and Communications into consistent, high-quality work across digital channels, the website, social media, branch relationships, and event promotion. This role also owns day-to-day donor stewardship and communications support, and partners with the Director of Community Giving to engage the community in branches. This is a hands‑on, owner’s role for someone who wants to build and run the systems behind NPLF’s marketing and donor engagement.

Job Responsibilities

Digital Communications (60%)

Own NPLF’s digital presence end to end: website content and upkeep, monthly e-newsletters, impact reports, blog posts, and social media, published against a shared editorial calendar
Write and produce on-brand content, adapting core campaign messaging for each platform and audience
Produce appeals and stewardship communications, coordinating with fundraising colleagues on timing, segmentation, and messaging
Keep marketing plans on schedule across the fiscal year
Create digital assets for social graphics, emails, web images, and event promotion pieces
Manage community engagement across social channels, responding to comments and messages and routing donor and advocacy signals to the appropriate colleague.
Maintain and build NPLF’s photo, video, asset, and story library so donor and campaign materials draw from current, permissioned assets
Track channel performance against goals and report on what is working, what is not, and what should change

Event Marketing (20%)

Lead marketing and promotional execution for NPLF’s event portfolio: the Literary Award Weekend, Picnic with the Library, Library Giving Day, Carnegie Society Book Club, Check Out Nashville, and other stewardship and cultivation events
Build and execute event marketing timelines from save-the-date through post-event follow-up (invitations, email, social media, website, and event materials)
Brief and direct contract designers on marketing materials and work with vendors as needed

General Marketing and Planning (10%)

Co‑develop the marketing plans with the Director of Marketing and Communications, and own execution of communications and marketing across channels
Build and improve the systems, templates, and workflows needed, with the standing to propose changes.
Oversee production of stewardship and appeal mailings, working with vendors as needed

Branch Engagement, Advocacy, and Community Outreach (10%)

Coordinate in‑branch marketing collateral and signage and supporter‑facing outreach experiences
Support advocacy communications and stewardship

Qualifications

Bachelor’s degree in marketing, communications, journalism, or equivalent experience
3-5 years of marketing, communications, or nonprofit development experience
Excellent writer and editor, comfortable adapting voice and message across channels
Competent graphic design skills; comfortable in Canva, Adobe Creative Suite a plus
Working proficiency with social media platforms (e.g., Facebook, Instagram, LinkedIn), Mailchimp or a comparable email platform
Comfort with WordPress; GA4 or other analytics experience preferred
Excellent organizational skills, attention to detail, and ability to manage multiple concurrent priorities
A true self‑starter, comfortable working both independently and collaboratively with staff, volunteers, and board‑adjacent groups
Valid driver’s license and reliable transportation for regular travel across Davidson County branch locations
Ability to work occasional nights and weekends
Passion for libraries, literacy, and public service strongly preferred