Marketing & Communications Leader — Donor Engagement

Nashville Public Library Foundation; Nashville (TN); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health for employee

401K Plan with 6% employer match

Flexible Spending Account options

Free garage parking and monthly phone

Hybrid work-from-home schedule

4 weeks of PTO

Job summary

Nashville Public Library Foundation is seeking a Manager of Marketing to lead digital marketing, content creation, and donor communications across channels. The role integrates website, social media, and event promotion with hands-on stewardship and cross‑department collaboration.

The position requires strong writing, design sense, and analytics, plus the ability to work independently in a hybrid environment and travel to branches as needed.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or equivalent experience.
• 3-5 years of marketing, communications, or nonprofit development experience.
• Excellent writer and editor, comfortable adapting voice and message across channels.
• Competent graphic design skills; Canva and Adobe Creative Suite a plus.
• Working proficiency with social media platforms and analytics tools.

Responsibilities

• Own NPLF’s digital presence end to end: website content and upkeep, monthly e-newsletters, impact reports, blog posts, and social media.
• Write and produce on-brand content, adapting core campaign messaging for each platform and audience.
• Produce appeals and stewardship communications, coordinating with fundraising colleagues on timing, segmentation, and messaging.
• Lead event marketing for the organization’s portfolio and manage timelines from save-the-date to post-event follow-up.
• Co‑develop marketing plans and own execution across channels; build systems and workflows.

Skills

Marketing strategy

Content development

Copywriting & editing

Social media management

Canva

Adobe Creative Suite

WordPress

GA4 analytics

Team collaboration

Project management

Education

Bachelor's degree in marketing, communications, journalism, or equivalent experience

Tools

Canva

Adobe Creative Suite

WordPress

Mailchimp

GA4

Job description

Nashville Public Library Foundation is seeking a Manager of Marketing to lead digital marketing, content creation, and donor communications across channels. The role integrates website, social media, and event promotion with hands-on stewardship and cross‑department collaboration.

The position requires strong writing, design sense, and analytics, plus the ability to work independently in a hybrid environment and travel to branches as needed.