Manager of eCommerce, Dickies

Oved Group; Costa Mesa (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid time off

Company holidays

Sustainability commitment

Job summary

o5 group is seeking a senior Manager of eCommerce to lead Dickies' digital business strategy. You will own in-season GTM, drive site merchandising, and partner across Brand, Creative, Buying, Planning, and Marketing to optimize revenue and site performance.

This hands-on leader thrives in a fast-paced digital environment, guiding a team, owning KPI metrics like CVR, AOV, and UPT, and delivering end-to-end product launches and promotions on Dickies.com.

Qualifications

• 8+ years of eCommerce, digital merchandising, and site performance ownership.
• 3+ years of people management experience.
• Strong background in eCommerce and DTC business management.
• Highly organized with the ability to manage multiple priorities.
• Strong analytical and communication skills.
• Experience with Shopify, ERP systems, PM tools, and analytics platforms.
• Strong understanding of apparel, fashion, and/or action sports markets.

Responsibilities

• Drive the overall site experience and merchandising to optimize revenue and CVR.
• Serve as a key cross-functional partner to Brand, Creative, Buying, Planning, and Marketing.
• Own financial performance of Dickies.com with KPIs like CVR, AOV, UPT.
• Lead in-season GTM activations and promotions and manage product launches.
• Lead content planning and management of themes within Shopify.
• Own site calendars and weekly/monthly/quarterly updates to drive sales goals.
• Lead, coach, and manage direct reports.

Skills

eCommerce leadership

Site merchandising

Cross-functional leadership

Shopify

ERP systems

Analytics tools

Apparel/fashion markets

People management

Tools

Shopify

ERP systems

PM tools

Analytics platforms

Job description

o5 group is an industry leader in global fashion & apparel design with 40+ years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA - a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full-collection menswear, womenswear, childrenswear, infant toddler; we specialize in denim, outerwear, activewear, loungewear/sleepwear, trusted by top retailers.

About the Role

The Manager of eCommerce, Dickies is responsible for leading, executing, and communicating the strategic vision for Dickies' digital business. Reporting to the Senior Director of eCommerce (Dickies, Billabong, Quiksilver), this role owns in-season go-to-market execution while partnering cross-functionally to optimize conversion, revenue, and overall site performance.

This is a highly collaborative, hands-on leadership role for a self-starter who thrives in a fast-paced digital environment and brings a strong point of view on consumer experience, site merchandising, and brand storytelling.

How You'll Contribute

• Drive the overall site experience, owning site merchandising strategy to optimize revenue, conversion rate, average order value, units per transaction, and customer engagement through both curated and automated merchandising.
• Serve as a key cross-functional partner to Brand, Creative, Buying, Planning, and Marketing.
• Own financial performance of Dickies.com, including accountability for KPIs across CVR, AOV, and UPT.
• Partner on in-season GTM activations and calendars, managing product launch execution and promotions.
• Lead content planning and management of themes within Shopify.
• Own site calendars and weekly, monthly, and quarterly updates to drive sales goals.
• Own the end-to-end product launch process for the site.
• Partner on product lifecycle from launch through markdown and clearance.
• Oversee promotional activations and on-site execution.
• Deliver weekly, monthly, and seasonal reporting.
• Identify and execute site enhancements to improve conversion.
• Support marketplace initiatives as needed.
• Lead, coach, and manage direct reports.

What You Bring to the Team

• 8+ years of eCommerce, digital merchandising, and site performance ownership.
• 3+ years of people management experience.
• Strong background in eCommerce and DTC business management.
• Highly organized with the ability to manage multiple priorities.
• Strong analytical and communication skills.
• Experience with Shopify, ERP systems, PM tools, and analytics platforms.
• Strong understanding of apparel, fashion, and/or action sports markets.

Why Join o5 group

• Medical, Dental, and Vision benefits.
• 401(k) and company-paid life insurance.
• Paid Time Off (PTO) and company holidays.
• Commitment to responsibility and sustainability.