Manager, North America Upstream Marketing

Terumo Group; Aliso Viejo (CA); On-site; USD 147,532 - 193,635; Full time

Job summary

Terumo Group is seeking a lead marketer to drive global marketing strategy for product lines in the U.S. California region.

The role focuses on developing strategic and tactical plans, leading launches, and working with physicians, global teams, and cross-functional partners to maximize market share and profitability. Responsibilities include directing team members, creating development plans, and overseeing budgets while staying ahead of market trends and competitive dynamics.

Qualifications

• Experience leading marketing for medical device products.
• Ability to develop strategic and tactical marketing plans.
• Experience launching products and programs.
• Ability to manage budgets.
• Travel to customer sites and labs as needed.

Responsibilities

• Direct one or more team members in assigned areas and day-to-day activities.
• Develop and implement individual development plans for direct reports.
• Maintain expertise in product/therapeutic areas and markets.
• Understand market trends and competitive strategies.
• Develop marketing plans, demand forecasts and strategy for products and programs.
• Lead creation of sales tools, education programs, and marketing materials for global field teams.
• Collaborate with R&D and Sales to guide product development and launches.
• Develop customer education programs and field-team training.
• Build partnerships with Sales, Clinical Research and Training teams to execute strategy.
• Manage cost center budgets and evaluate new investments.
• Travel to customer sites/labs to observe cases and support activities.
• Perform other duties as assigned.

Skills

Strategic marketing

Team leadership

Cross-functional collaboration

Budget management

Market analysis

Product launches

Job description

Position Overview

Lead marketing activities and contribute to the development of a fully integrated global marketing strategy for their product line(s), establishing successful relationships and working effectively with physicians, healthcare professionals, global sales and distribution teams, and internal cross‑functional stakeholders. Determine short and long‑term marketing strategies and tactics for existing and new products. Lead launch of new products and programs to the physician community and the Global Field Sales and Distribution teams. Lead and contribute to projects with strategic and tactical execution to drive competitive advantage and maximize sales and profit opportunities. May be responsible for managing Product Managers. Job duties:

• May direct one or more team members in their assigned areas of responsibility and day-to-day activities.
• Develop and implement individual development plans for each direct report.
• Possess technical, competitive, clinical, and environmental expertise in all aspects of assigned products and therapeutic areas.
• Maintain clear understanding of market trends, MicroVention products’ competitive advantage, new or disruptive technologies, and competitive products and strategies.
• Develop and implement strategic and tactical marketing plans, demand forecast and strategy for assigned products, new products, line extensions, and programs.
• Lead development of sales tools, education programs, and marketing materials for global field teams to increase market share and address competition in their respective areas.
• Contribute to development of marketing strategy for product development pipeline and guide R&D team on new product development programs.
• Develop and execute educational programs for customers and global field teams.
• Build strong partnerships and work closely with Sales, Clinical Research and Training teams to execute podium and publication strategy with key opinion leaders.
• Contribute to management of the cost center budget.
• Evaluate new areas of investment for MicroVention as appropriate.
• Travel to customer sites/labs to observe and support clinical cases, simulator activities, and visit physicians.
• Perform other duties and responsibilities as assigned.

$147,532 - $193,635 Financial compensation packages may be higher/lower than what is listed, and will ultimately depend on factors including relevant experience, internal equity, skillset, knowledge, geography, education, business needs and market demand.