Manager, Metasearch

Hilton; McLean (VA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Travel perks

Employee stock purchase plan

Paid parental leave

Caregiver support

Crisis concierge

Mental health resources

Generous PTO

Health & welfare benefits

Retirement plans

Job summary

Hilton in McLean, VA or Dallas, TX is seeking a Manager, Metasearch to lead Hilton's metasearch program across Google Hotel Ads, Tripadvisor, Trivago, Kayak, Microsoft, and emerging AI travel search platforms. You will grow direct bookings, improve media efficiency, and protect Hilton's direct channel share.

You will partner with Commercial, Revenue Management, Distribution, Hotel Level Marketing, Analytics, Product, and agencies to drive performance, allocate budgets, and identify growth

Qualifications

• 5+ years of experience in performance marketing or travel media.
• 3+ years managing metasearch or paid search campaigns.
• Hands-on experience with Google Hotel Ads or a travel metasearch platform.
• Experience presenting performance recommendations to senior leaders.

Responsibilities

• Lead metasearch strategy, budgets, and performance across publishers and hotels.
• Direct agencies and publishers on optimization and budget shifts.
• Build and run tests across bidding, automation, and AI travel search.
• Monitor rate parity, auction trends, and travel demand.
• Turn performance data into clear recommendations for leaders.
• Oversee reporting, campaign launches, and quality checks.

Skills

Metasearch management

Google Ads

Data reporting

Campaign optimization

Senior leadership communication

Tools

Google Hotel Ads

Search Ads 360

Job description

Exceptional Hospitality Starts with You

This role is based at one of our corporate offices in Dallas, TX or McLean, VA This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! The Manager, Metasearch reports to the Senior Director of Regional Marketing Strategy and leads Hilton's metasearch program across Google Hotel Ads, Tripadvisor, Trivago, Kayak, Microsoft, and new AI travel search platforms. You will grow direct bookings, improve media efficiency, and protect Hilton's direct channel share.

Job Description

Exceptional Hospitality Starts with You

This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! The Manager, Metasearch reports to the Senior Director of Regional Marketing Strategy and leads Hilton's metasearch program across Google Hotel Ads, Tripadvisor, Trivago, Kayak, Microsoft, and new AI travel search platforms. You will grow direct bookings, improve media efficiency, and protect Hilton's direct channel share. You will join the Americas Media Acquisition team and partner with Commercial, Hotel Level Marketing, Planning & Performance, Analytics, Product, agencies, and publishers to drive performance and identify growth opportunities across the metasearch ecosystem.

What You'll Do During a Typical Day

• Lead metasearch strategy, budgets, and performance across publishers, markets, and hotels.
• Direct agencies and publishers on optimization, testing, budget shifts, and issue resolution.
• Build and run tests across bidding, automation, audiences, occupancy signals, rates, and AI travel search.
• Monitor rate parity, competitors, auction trends, and travel demand.
• Use bookings, revenue, ROAS, CPA, direct channel share, and incrementality to evaluate performance.
• Turn performance data into clear recommendations for leaders and partners.
• Oversee reporting, campaign launches, budget pacing, quality checks, and issue resolution.
• Coordinate hotel onboarding and resolve issues involving rates, feeds, measurement, platforms, and participation.
• Improve reporting, workflows, and campaign standards.

How You'll Collaborate With Others

• Partner with Commercial, Revenue Management, Distribution, and Hotel Level Marketing teams to align metasearch strategies with business objectives.
• Work closely with Product, Digital, and Measurement teams to improve tracking, attribution, feed quality, and platform capabilities.
• Lead relationships with media agencies, publishers, and technology partners to drive innovation and performance improvements.
• Support hotel teams and regional stakeholders through performance reviews, strategic recommendations, and ongoing guidance.
• Present business performance, testing results, opportunities, and risks to senior leaders and cross-functional partners.

Deliverables You'll Take Ownership Of

• Performance against metasearch goals, including bookings, revenue, ROAS, CPA, and direct channel share.
• Annual and quarterly strategy plans, forecasts, budgets, and investment recommendations.
• Agency and publisher performance reviews, optimization roadmaps, and business recommendations.
• Testing strategies and results across bidding, automation, audience targeting, and emerging AI travel search platforms.
• Competitive analyses, auction trend monitoring, and market opportunity assessments.
• Campaign launch readiness, operational excellence, and quality assurance standards.
• Hotel onboarding success and resolution of feed, rate, tracking, and platform-related issues.

What It Takes to Make the Stay

You Have These Minimum Qualifications

• Five (5) years of experience in performance marketing, digital acquisition, ecommerce, or travel media.
• Three (3) years managing metasearch or paid search campaigns.
• Hands-on experience with Google Hotel Ads or another travel metasearch platform.
• Experience managing media across multiple markets, locations, or business units.
• Working knowledge of Google Ads, Search Ads 360, and data reporting tools.
• Experience presenting performance recommendations to senior leaders.
• This is a hybrid role based in our corporate office in Dallas, TX or McLean, VA

It Would Be Useful If You Have

• Travel, hospitality, ecommerce, or multi-location business experience.
• Knowledge of hotel rate feeds, rate parity, auctions, and distribution.
• Experience with attribution, incrementality testing, or marketing mix modeling.
• Experience with automated bidding, feed-based media, occupancy signals, or AI optimization.
• Experience improving campaign operations or reporting.

How We'll Help You Thrive

Benefits

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next
• Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $90,000 – $120,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.

About Us

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.