Manager Media Strategy (Hybrid Opportunity)

Hyatt Hotels Corporation; Chicago (IL); Hybrid; USD 99,000 - 128,000; Full time

Job summary

Hyatt Hotels Corporation is seeking an experienced Manager to join the Global Media team in a hybrid Chicago-based role. You will develop and execute integrated media strategies to drive brand awareness, guest acquisition, and loyalty across Hyatt brands, collaborating with Marketing, Brand, Loyalty, Regional and Digital teams.

The role requires 6+ years of media planning experience, proficiency with DSPs/Meta Ads Manager, and a strong analytics mindset.

Qualifications

• 6+ years of experience in media planning and activation.
• Proven experience in managing multi-channel paid campaigns.
• Understanding of media analytics and performance metrics.
• Experience with media buying tools and platforms (e.g. DSPs, Meta Ads Manager, etc.)

Responsibilities

• Develop integrated media strategies that support brand initiatives across Hyatt campaigns.
• Lead media planning for a portfolio of Hyatt brands to optimize reach and ROI.
• Partner with brand and regional teams to ensure campaigns meet goals and needs.
• Collaborate with media agencies and platform partners to execute campaigns.
• Support development of reporting and presentations communicating media effectiveness.
• Manage media budgets across campaigns and monitor spend pacing and reconciliation.

Skills

Media planning

Campaign management

Analytics & metrics

Strategic thinking

Education

Bachelor’s degree in Media/Marketing or related field

Tools

DSPs

Meta Ads Manager

Job description

Hyatt is a place of learning – similar to a university. The company offers so many ways for me to learn and grow, both professionally and personally.

Manager Media Strategy (Hybrid Opportunity)

US - IL - Chicago

Marketing

Professional Staff/Corporate

Full-time

Yearly US Dollar (USD) pay basis

Summary

The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic Manager to join our Global Media team. In this role, you will be collaborating closely with the broader Marketing, Brand, Loyalty, Regional and Digital teams, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care for Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list since 2013. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care, and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

This role will manage the successful development and execution of integrated media strategies that drive brand awareness, guest acquisition, loyalty engagement and revenue growth across Hyatt’s portfolio of brands. The role leads media planning for a roster of Hyatt campaigns, ensuing media effectively reaches the right audience and delivers strong ROI. This role will partner closely with brand and regional counterparts to ensure campaigns deliver on goals and needs. The ideal candidate combines strategic thinking and media expertise to deliver impactful campaigns across digital, social, custom content/partnerships, programmatic, video and emerging channels.

• Develop integrated media strategies that support brands, regions, loyalty, B2B and partnerships.
• Develop integrated audience strategies targeting prospective guests, loyalty members, leisure travelers, and high-value customer segments.
• Recommend channel mix and budget allocation across paid search, paid social, programmatic, online video, audio, display, connected TV and emerging channels.
• Partner with media agencies and platform partners to execute integrated campaigns that drive awareness, consideration, bookings, and loyalty engagement.
• Support development of reporting and presentations that communicate media effectiveness, business impact, and optimization recommendations.
• Manage media budgets across campaigns and monitor spend pacing, forecasting, and financial reconciliation processes.

Qualifications

Experience Required:

• 6+ years of experience in media planning and activation
• Proven experience in managing multi-channel paid campaigns
• Understanding of media analytics and performance metrics
• Experience with media buying tools and platforms (e.g. DSPs, Meta Ads Manager, etc.)

Experience Preferred:

• Bachelor’s degree in Media, Marketing or related field
• Understanding of eCom and/or travel category preferred

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

The salary range for this position is $98,500-$128,000. This role is also eligible for an Annual Incentive Plan.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.