Senior Media Strategy Manager — Hybrid | ROI Focus

Hyatt Taleo; Chicago (IL); Hybrid; USD 99,000 - 128,000; Full time

Benefits offered by this job

Annual Incentive Plan

Job summary

Hyatt Hotels Corporation seeks a Manager to join our Global Media team in a hybrid Chicago role. You will collaborate with Marketing, Brand, Loyalty and Digital teams to drive brand awareness, guest acquisition, and revenue growth across Hyatt’s portfolio.

You will lead media planning for campaigns, work with agencies and partners, and deliver reporting on media effectiveness and ROI. The ideal candidate has 6+ years in media planning, multi-channel activation, and strong analytics using DSPs

Qualifications

• 6+ years of experience in media planning and activation.
• Proven experience in managing multi-channel paid campaigns.
• Understanding of media analytics and performance metrics.
• Experience with media buying tools and platforms (DSPs, Meta Ads Manager).

Responsibilities

• Develop integrated media strategies that support brands, regions, loyalty, partnerships and B2B.
• Develop audience strategies targeting prospective guests, loyalty members, leisure travelers, and high-value segments.
• Recommend channel mix and budget allocation across paid search, paid social, programmatic, online video, audio, display, connected TV and emerging channels.
• Partner with media agencies and platform partners to execute campaigns that drive awareness, consideration, bookings and loyalty.
• Support development of reporting and presentations that communicate media effectiveness and ROI.
• Manage media budgets across campaigns and monitor spend pacing, forecasting and reconciliation processes.

Skills

Media planning

Campaign management

Analytics

Budgeting

Communication

Education

Bachelor’s degree in Media or Marketing

Tools

DSPs

Meta Ads Manager

Job description

Hyatt Hotels Corporation seeks a Manager to join our Global Media team in a hybrid Chicago role. You will collaborate with Marketing, Brand, Loyalty and Digital teams to drive brand awareness, guest acquisition, and revenue growth across Hyatt’s portfolio.

You will lead media planning for campaigns, work with agencies and partners, and deliver reporting on media effectiveness and ROI. The ideal candidate has 6+ years in media planning, multi-channel activation, and strong analytics using DSPs