Manager, Media & Strategic Partnerships

ASM Global; United States; On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision, life insured

401(k) plan

Paid vacation

Job summary

Legends Global seeks a Manager, Media & Strategic Partnerships to support Notre Dame Athletics by delivering partner content across Facebook, X, Instagram, TikTok and YouTube. You’ll connect content creators with NDGP, manage campaigns end-to-end, and drive measurable partner value.

You’ll work on-site with Notre Dame Athletics, collaborating across sales, creative, and analytics to ensure brand standards and successful sponsorships in a fast-paced sports environment.

Qualifications

• Bachelor's degree preferred; 4–6 years in social media, sponsorship, or sports marketing.
• Experience in college athletics or a major sports organization preferred.
• Expert understanding of Facebook, X, Instagram, TikTok, and YouTube.

Responsibilities

• Oversee end-to-end digital sponsorship fulfillment between Notre Dame Athletics and NDGP.
• Create and manage the master digital sponsorship calendar and kickoff calls.
• Coordinate campaign workflows, timelines, and approvals across stakeholders.
• Bridge Notre Dame Athletics content teams with NDGP to align objectives.
• Provide commercial input to content strategy, planning, and partner integrations.
• Uphold brand standards and partner guidelines in content and pitches.
• Collaborate with data teams to analyze digital performance and KPIs.
• Translate results into proofs-of-performance and strategic recommendations.
• Identify opportunities to grow revenue through stronger partner value.

Skills

Social media content creation

Digital sponsorship fulfillment

Sports marketing

Brand strategy

Analytics & reporting

Cross-functional collaboration

Project management

Client relationship management

Education

Bachelor's Degree preferred

Job description

THE ROLE: Manager, Media & Strategic Partnerships LOCATION: Notre Dame, IN

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white‑label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world‑class content and booking. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

ABOUT the Role

The Manager, Media & Strategic Partnerships serves as a key operational bridge and strategic liaison between Notre Dame Athletics and Notre Dame Global Partnerships (NDGP), connecting content, partnership success, partnership development, analytics, and external partners to deliver high‑impact sponsored media campaigns. This role owns the end‑to‑end digital sponsorship fulfillment process, brings a commercial perspective to content strategy and distribution, and helps drive incremental partner value and revenue across Notre Dame Athletics channels.

ABOUT the Project/Venue

This role is embedded within the Notre Dame Athletics media environment and supports Notre Dame Global Partnerships in delivering integrated partner content across the Athletics ecosystem. Working closely with Notre Dame Athletics content creators, graphic designers, social media teams, data resources, and NDGP commercial teams, the Manager will help translate partner objectives into compelling, brand‑aligned digital experiences across Facebook, X, Instagram, TikTok, YouTube, Snapchat, and other relevant channels.

WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)

Digital Partnership Fulfillment & Project Management

• Oversee the complete digital sponsorship fulfillment process between Notre Dame Athletics content teams and NDGP Partnership Success, ensuring campaigns are delivered on time, within scope, and aligned with partner commitments.
• Create, maintain, and execute the master digital sponsorship fulfillment calendar; lead distribution kick‑off calls and develop comprehensive distribution plans from launch through post‑campaign analysis.
• Coordinate campaign workflows, timelines, approvals, posting schedules, and deliverables across internal and external stakeholders.

Cross‑Functional Partnership, Brand Stewardship & Content Strategy

• Serve as the operational bridge among Notre Dame Athletics content teams, NDGP Partnership Success, NDGP Partnership Development, and key partners, aligning stakeholders around campaign objectives and execution.
• Act as an internal commercial resource within the Athletics external affairs team, bringing a market‑ and revenue‑focused perspective to content strategy, planning, timelines, and partner integrations.
• Champion Notre Dame Athletics brand standards and partner integration guidelines while collaborating with creators and designers to develop innovative branded content, mockups, partner pitches, and on‑set executions.

Analytics, Partner Reporting & Revenue Support

• Partner with social media and data teams to compile, interpret, and evaluate digital performance analytics and track campaign results against target KPIs.
• Translate performance data into compelling proof‑of‑performance recaps, actionable insights, and strategic recommendations for partners, leadership, and internal stakeholders.
• Support revenue growth by identifying opportunities to strengthen partner value, improve content performance, and develop high‑value concepts for current and prospective partners.

Event Coverage & Departmental Initiatives

• Attend after‑hours, weekend, and game‑day sponsored events, including activations, golf outings, NIL appearances, partner meetings, and other functions, to support and manage relevant content execution.
• Provide production oversight for partner shoots and contribute to broader department initiatives as business needs evolve.

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

• Bachelor's Degree preferred
• 4-6 years of relevant experience
• Prior experience in social media content creation, digital sponsorship fulfillment, sports marketing, or a related field; experience within college athletics or a major sports organization is preferred.
• Expert‑level understanding of major social media platforms, including Facebook, X, Instagram, TikTok, YouTube, and platform‑specific audiences and content practices.
• Demonstrated ability to manage multi‑platform digital fulfillment calendars, complex workflows, deadlines, and cross‑functional campaign delivery.
• Strong commercial mindset with experience translating partner objectives into brand‑aligned content and measurable value; experience collaborating with corporate sales or partnership teams is strongly preferred.
• Ability to evaluate and interpret social media performance analytics and translate data into clear partner reporting, proof‑of‑performance recaps, and actionable recommendations.
• Exceptional communication and relationship‑management skills, with the ability to connect creative, administrative, commercial, and analytics stakeholders.

KEY LEADERSHIP ATTRIBUTES

Builds trust across Athletics, NDGP, creative, sales, analytics, and partner teams and drives clarity around ownership, timelines, and outcomes.

Balances brand integrity, audience experience, and partner objectives to identify solutions that create measurable value and support revenue growth.

Owns complex workstreams from concept through delivery, anticipates risks, and maintains high standards in a fast‑moving sports environment.

Leads through relationships and subject‑matter expertise, effectively influencing stakeholders without relying on formal authority.

WORK ENVIRONMENT & TRAVEL

Position is based on‑site at the Joyce Center, FIM 2nd Floor Office, in Notre Dame, Indiana.

Availability to work non‑traditional hours, including evenings, weekends, holidays, and game days, is required for athletic events, sponsored activations, and partner functions.

Minimal travel is expected; the role requires regular in‑person collaboration with Notre Dame Athletics and NDGP stakeholders.

COMPENSATION

Competitive salary commensurate with experience, skills, and qualifications.

Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan.

DEPARTMENT

Notre Dame Global Partnerships (NDGP) - Partnership Success

REPORTS TO VP, Partnership Success, NDGP; to Associate Athletics Director of Media Partnerships, Distribution and Revenue, Notre Dame Athletics

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people.

Our employees are self‑disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.