Manager, Marketing (Warner Classics)

Warner Music Group; New York (NY); On-site; USD 70,000 - 75,000; Full time

Job summary

Warner Classics is seeking a Marketing Manager to develop and execute high-level global campaigns for our roster of classical artists. You will serve as the main marketing contact for artists, collaborators, and internal teams worldwide, coordinating local campaigns, managing budgets, and driving commercial results.

The role emphasizes strategic storytelling across socials, DSPs, and visual assets, plus collaboration with A&R, Finance, and business affairs to build coherent artist brands and

Qualifications

• Visionary marketing approach with autonomous, fast-paced work style.
• Experience creating creative briefs and brand identities.
• Strong short-form storytelling and digital-first content know-how.
• Team player able to work across multinational remote teams.
• Digital marketing authority across owned, earned, and paid media.
• Passionate about classical music and deep repertoire knowledge.
• Ability to translate data into campaign insights.
• Excellent written and verbal English; French or German a plus.
• Experience with artists, paid social, CRM, and audience building.
• Budget management and deal terms experience in music marketing.

Responsibilities

• Lead “always‑on” campaigns for priority artists and frontline releases.
• Agree on metrics and budgets with the Head of Department, ensuring high-value investment.
• Complete local campaigns for priority artists and catalog products.
• Set and manage the US Classics marketing budget to achieve defined objectives.
• Architect multi-product campaigns and negotiate bulk media buys with key trade partners.
• Build coherent, compelling artist brands across visual assets, socials, and DSPs.
• Create dynamic short‑form content and expand audience reach with partners.
• Collaborate with cross‑functional teams (A&R, Commerce, Finance, Business Affairs).
• Coordinate with US‑wide in‑house teams and creative networks to develop high‑impact campaigns.
• Maintain relationships with artists, managers, DSPs, and PR agencies; represent the label at concerts and industry events.
• Analyze performance metrics against industry benchmarks and advise strategy.
• Generate ideas for A&R, sync licensing, and commercial partnerships.

Skills

Visionary mindset

Brand identity

Digital marketing

Remote collaboration

English proficiency

French or German

Budget management

Data analysis

Artist marketing

Campaign strategy

Job description

Overview

We’re looking for a Marketing Manager in Warner Classics to develop and execute high-level global campaigns for our roster of classical artists. The role will serve as the main marketing point-of-contact for artists, collaborators, and internal teams worldwide, coordinating local marketing, managing budgets, and driving commercial results.

Responsibilities

• Lead “always‑on” campaigns for priority artists and frontline releases.
• Agree on metrics and budgets with the Head of Department, ensuring high-value investment.
• Complete local campaigns for priority artists and catalog products.
• Set and manage the US Classics marketing budget to achieve defined objectives.
• Architect multi-product campaigns and negotiate bulk media buys with key trade partners.
• Build coherent, compelling artist brands across visual assets, socials, and DSPs.
• Create dynamic short‑form content and expand audience reach with partners.
• Collaborate with cross‑functional teams (A&R, Commerce, Finance, Business Affairs).
• Coordinate with US‑wide in‑house teams and creative networks to develop high‑impact campaigns.
• Maintain relationships with artists, managers, DSPs, and PR agencies; represent the label at concerts and industry events.
• Analyze performance metrics against industry benchmarks and advise strategy.
• Generate ideas for A&R, sync licensing, and commercial partnerships.

Qualifications

• Professional with a visionary approach balanced with commercial results; able to work autonomously in a fast‑paced environment.
• Experience developing creative briefs and conceptualizing brand identities.
• Strong knowledge of short‑form storytelling and digital-first content.
• Team player who thrives in multinational, remote‑team environments.
• Digital marketing authority – knowledge of owned, earned and paid media to grow audiences on digital and social platforms.
• Passionate classical music advocate; strong working knowledge of classical repertoire and contemporary artists.
• Ability to interpret data to guide qualitative and quantitative aspects of campaigns.
• Excellent written and verbal English; proficiency in French or German an advantage.
• Experience with artists and collaborators, paid media (social), CRM and audience‑building guidelines; understanding of US classical & earned‑media landscape.
• Track record managing budgets, negotiating deal terms, and working in the record/music marketing industry.

Compensation

Annual rate: $70,000 – $75,000. Requires a minimum of 4 days per week in the office.

Equal Opportunity Employer

Warner Music Group is an Equal Opportunity Employer.