Manager, Marketing Technology Ops

Hershey Company; New York (NY); Hybrid; USD 113,000 - 141,000; Full time

Benefits offered by this job

Health & Wellbeing benefits

401(k) with company match

Paid time off

Job summary

The Hershey Company is seeking a Manager of Marketing Technology Operations to enable the company’s digital growth by scaling marketing tech platforms across Commerce, CRM, Content, and Media. You will report to the Senior Manager, Marketing Technology and collaborate with Marketing, IS, Data Strategy, eCommerce, and external tech partners.

You will help evaluate technologies, govern data strategies, and ensure effective platform performance with a focus on AI-enabled capabilities to drive

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Technology, Analytics, or related field.
• 5+ years of experience in Marketing Technology, Digital Commerce, Marketing Operations, CRM, or related fields.
• Experience managing marketing platforms, data integrations, and digital marketing ecosystems.
• Strong understanding of MarTech architecture, customer data, audience management, tagging, APIs, and SaaS.
• Experience in CPG, retail, or multi-brand environments is a plus.

Responsibilities

• Support execution and operationalization of the MarTech roadmap with insights on performance.
• Assist with platform evaluations, business case development, and documentation for MarTech investments.
• Partner with internal teams and vendors for system enhancements, upgrades, and testing.
• Govern audience frameworks and activation across CDPs, DMPs, CRM, and campaigns.
• Maintain MarTech docs, workflows, and standards for scalable execution.
• Manage relationships with MarTech partners, tracking licenses, contracts, SLAs, and usage.
• Support change management to maximize platform value across the organization.
• Collaborate cross-functionally to translate business needs into tech solutions.

Skills

Marketing Technology

CRM

Data integrations

SaaS

Stakeholder management

Education

Bachelor’s degree

Equivalent experience

Tools

CDPs

DMPs

CRM tools

APIs

Job description

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Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Location

New York, NY or Hershey, PA Hybrid in office

How will you fit in the big picture?

As Manager, Marketing Technology Operations, you will play a critical role in enabling Hershey’s digital growth strategy by supporting the execution, governance, and optimization of marketing technology platforms. Reporting to the Senior Manager, Marketing Technology, you will help ensure marketing systems, tools, and integrations are operating effectively across Commerce, CRM, Content, and Media channels.

This role sits within Consumer Connections and partners closely with Marketing, IS, Data Strategy, eCommerce, and external technology providers to improve platform performance, drive operational excellence, and support innovation across Hershey’s marketing ecosystem. You will also contribute to the evaluation and adoption of emerging technologies, including AI-enabled capabilities.

What will you do?

• Support execution and operationalization of the MarTech roadmap, providing insights on platform performance, emerging capabilities, and innovation opportunities.
• Assist with platform evaluations, business case development, and documentation for new MarTech investments.
• Partner with internal teams and vendors to support system enhancements, integrations, upgrades, releases, and user acceptance testing.
• Help govern audience frameworks, identity resolution strategies, and activation processes across platforms such as CDPs, DMPs, CRM, and campaign tools.
• Maintain marketing technology documentation, workflows, and operational standards to ensure scalable, compliant execution.
• Manage relationships with key MarTech partners and vendors, helping track licenses, contracts, SLAs, and platform utilization.
• Support change management and adoption efforts to maximize platform value realization across the organization.
• Collaborate cross-functionally to translate business needs into clear requirements and actionable technology solutions.

Education:

Bachelor’s degree in Marketing, Business, Information Systems, Technology, Analytics, or a related field.Equivalent combination of education and relevant experience will be considered.

Experience:

• 5+ years of relevant experience in Marketing Technology, Digital Commerce, Marketing Operations, CRM, or related fields.
• Experience managing marketing platforms, campaign operations, data integrations, and digital marketing ecosystems.
• Strong understanding of modern MarTech architecture, customer data, audience management, tagging, APIs, and SaaS technologies.
• Experience working within consumer packaged goods (CPG), retail, or complex multi-brand environments preferred.
• Demonstrated ability to manage multiple stakeholders, vendors, and cross-functional initiatives.

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

#Li-BS1

The anticipated base salary range for this role is $113120to $141400per year. The actual base salary offered will depend on a variety of job- related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.