Manager, Marketing Technology & Enablement: Onsite

0101 The Huntington National Bank; United States; Hybrid; USD 70,000 - 140,000; Full time

Job summary

Huntington National Bank seeks a Marketing Technology & Enablement Manager to join its Digital Marketing team. You will manage Huntington.com content with Sitecore and build/optimize email programs using Salesforce Marketing Cloud, partnering with cross-functional teams to drive customer growth and compliant, scalable digital campaigns.

The role blends technical marketing skills with strategy, focusing on automation, testing, analytics, and audience segmentation to improve engagement and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• 3+ years of experience in digital marketing, marketing technology, website management, email marketing, or related disciplines.
• Experience with CMS platforms and enterprise marketing tools (Salesforce Marketing Cloud, Sitecore) is preferred.

Responsibilities

• Maintain, optimize, and publish content on Huntington.com using Sitecore.
• Develop, deploy, and optimize email marketing programs with Salesforce Marketing Cloud.
• Collaborate with Marketing Campaign Managers to execute digital campaigns across web and email.
• Serve as SME for digital marketing platforms, capabilities, and best practices.
• Ensure marketing activities meet regulatory and governance requirements.
• Monitor performance and implement data-driven optimizations.
• Manage audience segmentation, scheduling, automation, and deployment of email campaigns.
• Ensure deliverability and CAN-SPAM compliance.
• Leverage web analytics to identify site optimization opportunities.
• Document processes and best practices for enablement and excellence.

Skills

Marketing technology

Digital marketing

Email marketing

Content management systems

Salesforce Marketing Cloud

Sitecore

HTML/CSS

SQL

Analytics

Education

Bachelor's degree in Marketing/Business/Information Systems

Tools

Salesforce Marketing Cloud

Sitecore

Adobe Analytics

Adobe Target

HTML/CSS

SQL

Job description

Marketing Technology & Enablement Manager

The Marketing Technology & Enablement manager will join Huntington's growing Digital Marketing team, supporting the management and optimization of Huntington.com and enterprise email marketing programs. This role partners closely with Marketing Managers, Product teams, Technology partners, Legal, Compliance, and external vendors to execute and optimize digital marketing initiatives that drive engagement, acquisition, and customer growth. The ideal candidate combines strong technical and marketing expertise with a passion for digital experiences, marketing automation, data-driven decision making, and continuous optimization. This individual will help ensure a consistent customer experience across web and email channels while supporting scalable marketing programs that align with business objectives and regulatory requirements.

Duties and Responsibilities

• Utilize Huntington's content management platform (Sitecore) to maintain, optimize, and publish content across Huntington.com for Lending and Deposit products and services.
• Develop, deploy, and optimize email marketing programs using Salesforce Marketing Cloud.
• Partner with Marketing Campaign Managers to execute strategic and recurring digital campaigns across web and email channels.
• Serve as a subject matter expert for digital marketing platforms, capabilities, and best practices.
• Collaborate with Marketing, Legal, Risk, Compliance, and Technology partners to ensure marketing activities meet regulatory and governance requirements.
• Ensure web and email experiences align with Huntington brand standards, accessibility requirements, and digital experience guidelines.
• Execute testing and optimization strategies, including A/B testing and multivariate testing, to improve engagement, conversion, and customer experience metrics.
• Monitor campaign performance and recommend improvements based on data, analytics, and customer behavior insights.
• Manage audience segmentation, scheduling, automation, and deployment of email campaigns.
• Monitor email deliverability, inbox placement, and compliance with industry regulations and best practices, including CAN-SPAM requirements.
• Leverage web analytics tools to identify opportunities for site optimization, improved customer journeys, and increased conversion performance.
• Document processes, best practices, and platform capabilities to support marketing team enablement and operational excellence.
• Support ongoing enhancements to Huntington's marketing technology ecosystem.
• Perform other duties as assigned.

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field.
• 3+ years of experience in digital marketing, marketing technology, website management, email marketing, or related disciplines.

Preferred Qualifications

• Experience working with Content Management Systems (CMS), Salesforce Marketing Cloud, Sitecore, or similar enterprise marketing platforms.
• Experience supporting data-driven marketing initiatives and digital campaign execution.
• Hands-on experience with Salesforce Marketing Cloud, Sitecore, Adobe Analytics, Adobe Target, HTML/CSS, SQL, and digital marketing technologies.
• Understanding of marketing automation, customer journey orchestration, personalization, and audience segmentation.
• Experience analyzing digital performance metrics and translating findings into actionable recommendations.
• Knowledge of A/B testing, multivariate testing, conversion rate optimization, and personalization strategies.
• Experience working cross-functionally with Marketing, Product, Technology, Analytics, and Compliance teams.
• Strong organizational, project management, and prioritization skills with the ability to manage multiple initiatives simultaneously.
• Experience documenting and promoting best practices, standards, and training materials for marketing technology platforms.
• Strong communication skills with the ability to influence stakeholders across all levels of the organization.
• Familiarity with Digital Asset Management (DAM) platforms.
• Knowledge of Search Engine Optimization (SEO), Paid Search, and digital content strategy.
• Experience with content governance, content audits, information architecture, and digital experience optimization.

Exempt Status

(Yes = not eligible for overtime pay) (No = eligible for overtime pay) Yes

Workplace Type

OfficeOur Approach to Office Workplace TypeCertain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Compensation Range

Total Base Pay Range 70,000.00 - 140,000.00 USD AnnualThe compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).

Equal Opportunity Employer

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice

Visit Huntington's Career Web Site for more details.

Welcome to Huntington!

At Huntington, we look out for people. From reinventing banking with game-changing innovations to building an internal culture that creates lifelong bonds, together, we can make people’s lives better. And amazing things happen when we look out for each other. We prove it every day. Whether it’s helping a colleague or collaborating on a new tool that will revolutionize the way people save money, our actions can have a huge impact. Our colleagues look out for people with a Can-Do Attitude, Service Heart and Forward Thinking. Those are our values—simple but powerful. Each of them pushes us do the right thing, to do right by people. Because people are what matter. If you’d like to learn more about how Huntington looks out for people, visit https://www.huntington.com/lookingout

Reasonable Accommodations

Reasonable AccommodationsVarious methods will be used throughout the recruitment process to verify candidate authenticity. Any interviews conducted virtually must be joined from a distraction-free environment, with the candidate on camera and without the use of virtual backgrounds.

Accessibility

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