Manager, Marketing Technology & Enablement: Onsite

Huntington; Columbus (OH); Hybrid; USD 70,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Flexible work arrangements

Paid time off

Job summary

Huntington is seeking a Web Content Marketing Manager to guide the Huntington.com experience and email programs. You will work with marketing, technical partners, and vendors to deploy data-driven digital strategies that align with brand and regulatory standards.

The role emphasizes Sitecore and Salesforce Marketing Cloud expertise, strong collaboration with cross-functional teams, and a focus on driving conversion and engagement through testing and analytics.

Qualifications

• 3+ years of web content management and design experience with Sitecore/Salesforce Marketing Cloud.
• Bachelor's degree required.
• Experience collaborating across marketing, product, and legal/compliance teams.

Responsibilities

• Manage Huntington.com content strategy and publishing using Sitecore.
• Develop, launch, and optimize email programs with Salesforce Marketing Cloud.
• Coordinate digital campaigns with Marketing Campaign Managers and partners.
• Lead testing of subject lines, creatives, and CTAs to improve metrics.
• Ensure brand, legal, and CAN-SPAM compliance across channels.
• Analyze web analytics to drive site and conversion improvements.

Skills

Web content management

Sitecore

Salesforce Marketing Cloud

HTML

SQL queries

Adobe Analytics

Adobe Target

SEO

A/B testing

Cross-functional collaboration

Education

Bachelor's degree

Tools

Sitecore

Salesforce Marketing Cloud

Adobe Analytics

Adobe Target

Photoshop

SQL

Job description

**Summary:** The Web Content Marketing Manager will join a growing eCommerce marketing team that is responsible for management of Huntington's website (huntington.com) as well as email programs. This person will work with marketing managers, technical partners, and vendors to execute digital marketing tactics. They will also be responsible for maintaining consistency across Huntington.com and email while developing and executing these marketing strategies. This person should have an extensive knowledge and experience in designing, running, and maintaining successful enterprise eCommerce related activities in a data driven environment with strong thought-leadership capability, business experience and big picture focus. **Duties and Responsibilities:*** Utilize content management system (Sitecore) to execute the Huntington.com for Huntington's wealth segment.* Develop, launch, and optimize a broad range of email programs using email marketing software (Salesforce Marketing Cloud).* Work effectively with Marketing Campaign Managers to drive digital activation of strategic and recurring outbound campaigns* Act as digital subject matter expert in collaboration with our Marketing, Legal, and Compliance partners.* Ensure that digital marketing materials comply with all brand and style guidelines (web) while adhering to bank and regulatory standards.* Perform ongoing testing of email subject lines, offers, creatives, copy, and other testable variables. Present finding and implement best practices. Continually improve open, click, conversion, and subscription rates.* Schedule and automate promotional email campaigns to be sent to specified list/segments.* Monitor and optimize deliverability and ensure CAN-SPAM compliance.* Monitor and provide web analytics that help influence tactics to improve the overall value of wealth related sections of the site. This includes site optimizations to drive conversion, details about who is visiting, and changes to user behavior.* Perform other duties as assigned. **Basic Qualifications:*** 3+ years of relevant Web content management and design experience in Sitecore/Salesforce Marketing Cloud or similar applications* Bachelor's degree **Preferred Qualifications:*** Excellent organizational and prioritization skills, with some project management experience and the ability to manage multiple projects and progress of others on team.* Experience working cross-functionally with marketing, product management / segment management, Web producers / developers / architects.* Experience working on digital initiatives within an Agile delivery framework* Document best-practice examples and guidance that help our marketing strategists effectively utilize our ecommerce system(s)* Ability to interact with senior management and work independently. Team player who also demonstrates leadership skills in a matrix managed organization.* Knowledge of HTML, Content Management Systems (Sitecore experience preferred), Salesforce Marketing Cloud (ExactTarget), Adobe Analytics, Adobe Target, Photoshop, and SQL queries.* Prior work with content hubs or blog is a plus.* Knowledge of A/B and Multivariate Testing and Personalization is a plus.* Search Engine Optimization (SEO) and Paid Search tactic is a plus.* Knowledge of content audits, content inventories, and Information Architecture (IA) a plus.* EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity.**Exempt Status: (Yes** = not eligible for overtime pay) (**No** = eligible for overtime pay)Yes**Workplace Type:**OfficeOur Approach to **Office** Workplace TypeCertain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.**Compensation Range:**Total Base Pay Range 70,000.00 - 140,000.00 USD Annual The compensation range represents the anticipated low and high end of the base compensation range for this position. Actual compensation will vary based on various factors including but not limited to location, experience, and education. Colleagues in this position are also eligible to participate in an applicable incentive compensation plan. In addition, Huntington provides a variety of benefits to colleagues, including health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO).