Manager, Marketing Technology
Comcast
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Job summary
Comcast Advertising seeks a Marketing Technology Manager to own SFMC and the broader marketing tech ecosystem. You will lead a small team, partner with Product, Engineering, and Sales Ops, and directly build journeys, data extensions, and audience strategies while guiding governance and best practices.
The role requires strong CRM and marketing automation expertise, hands-on SFMC experience, and the ability to translate complex tech into practical business solutions for marketing stakeholders.
Qualifications
- 5+ years of experience in marketing technology, marketing automation, CRM platforms, or related disciplines.
- 3+ years of experience leading marketing technology initiatives, platform ownership, or technical teams.
- Deep hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, Data Extensions, audience segmentation, campaign execution, and platform administration.
- Experience managing platform governance, user access, quality assurance, troubleshooting, and operational processes.
- Demonstrated ability to coach SFMC users, review journey and audience builds, guide campaign execution best practices, and serve as the escalation point for complex platform questions.
- Willingness and ability to be a hands-on contributor in the platform, including directly supporting builds, troubleshooting, QA, and solution design when needed.
- Strong understanding of CRM data structures, audience management, segmentation strategies, and marketing data governance.
- Working knowledge of SQL and familiarity with AMPscript, HTML, CSS, and API-based marketing technology concepts.
- Experience partnering with Product, Engineering, and Data teams on platform enhancements, integrations, or technical requirements.
- Experience with reporting, performance measurement, and optimization within marketing automation platforms.
- Understanding of email deliverability best practices, including sender reputation, IP warming, compliance, and audience management.
- Strong communication, stakeholder management, project management, and problem‑solving skills.
Responsibilities
- Develop, prioritize, and advocate for the marketing technology roadmap in partnership with Product and Engineering stakeholders.
- Serve as the organization's primary Salesforce Marketing Cloud subject matter expert, providing strategic guidance, technical leadership, troubleshooting support, and hands-on execution when needed.
- Partner closely with Lifecycle Marketing stakeholders to align marketing technology capabilities, audience strategies, journey architecture, and content delivery approaches with lifecycle marketing objectives and business goals.
- Partner with Product and Engineering teams to prioritize marketing technology requirements and advocate for business needs.
- Evaluate emerging technologies, AI capabilities, automation opportunities, and process improvements that increase marketing effectiveness and operational efficiency.
- Establish scalable processes, governance frameworks, documentation standards, and operational best practices.
Skills
Tools
Job description
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
The Marketing Technology Manager serves as the strategic and operational owner of the organization's marketing technology ecosystem, with primary responsibility for Salesforce Marketing Cloud (SFMC). Reporting into the Lifecycle and Digital Marketing Organization, this role bridges Marketing, Product, Engineering, Marketing Analytics, and Sales Operations teams to ensure marketing technology platforms effectively support business goals, enhance customer experiences, and enable scalable marketing operations. As a hands-on player-coach, the Marketing Technology Manager will lead and develop a small team while remaining directly involved in Salesforce Marketing Cloud. This person will frequently partner side by side with teammates to build journeys, develop audience strategies, troubleshoot platform issues, improve workflows, and implement practical solutions that keep marketing operations moving. The ideal candidate combines deep marketing automation and CRM expertise with strong cross-functional leadership skills. They should be comfortable partnering with Product and Engineering teams on technical requirements, integrations, and platform enhancements while translating complex technology concepts into practical business solutions for marketing stakeholders. This role leads a team of 1-2 marketing technology professionals responsible for marketing automation operations, platform administration, journey execution, troubleshooting, governance, and optimization. The manager is expected to actively coach SFMC users, review and guide journey and audience builds, establish quality standards, and contribute directly when work requires hands-on platform expertise. Success in this role requires the ability to lead through influence and hands-on partnership, balancing team leadership and strategic thinking with a willingness to work directly alongside team members to solve complex marketing technology challenges.
- Develop, prioritize, and advocate for the marketing technology roadmap in partnership with Product and Engineering stakeholders
- Serve as the organization's primary Salesforce Marketing Cloud subject matter expert, providing strategic guidance, technical leadership, troubleshooting support, and hands-on execution when needed.
- Partner closely with Lifecycle Marketing stakeholders to align marketing technology capabilities, audience strategies, journey architecture, and content delivery approaches with lifecycle marketing objectives and business goals.
- Partner with Product and Engineering teams to prioritize marketing technology requirements and advocate for business needs.
- Evaluate emerging technologies, AI capabilities, automation opportunities, and process improvements that increase marketing effectiveness and operational efficiency.
- Establish scalable processes, governance frameworks, documentation standards, and operational best practices.
- Serve as the primary liaison between Marketing and Product, Engineering, Sales Operations, Legal, and other business teams.
- Translate business requirements into technical specifications and technical concepts into actionable recommendations for non-technical audiences.
- Facilitate collaboration across teams to support platform enhancements, integrations, and marketing capabilities.
- Influence decisions and priorities through strong communication, problem-solving, and stakeholder management.
- Serve as the day-to-day owner and administrator of Salesforce Marketing Cloud and related marketing technologies.
- Regularly work hands-on within Salesforce Marketing Cloud to build, review, troubleshoot, and optimize journeys, automations, audience segments, data extensions, and campaign workflows in partnership with team members.
- Oversee platform configuration, user access, governance, quality assurance, troubleshooting, and system health.
- Partner with Product and Engineering teams on platform integrations, data requirements, and more complex technical enhancements.
- Establish and maintain operational processes that support reliability, scalability, compliance, and data quality.
- Lead issue identification, troubleshooting, testing, and resolution efforts.
- Develop standards and best practices for journey design, segmentation, testing, deployment, and platform usage.
- Provide hands-on coaching and technical leadership to SFMC users, including guidance on journey design, audience segmentation, automation setup, data extension usage, QA, troubleshooting, and platform best practices.
- Manage a team of marketing technology professionals responsible for platform administration, campaign support, journey execution, troubleshooting, quality assurance, and optimization.
- Foster a culture of collaboration, innovation, accountability, and continuous improvement.
- Establish team operating procedures, quality standards, and performance expectations.
- Partner with Marketing Analytics, Sales Operations, Product and Engineering teams to improve audience targeting, personalization and customer experiences.
- Leverage reporting, performance metrics, and insights to identify optimization opportunities.
- Recommend and implement improvements that increase engagement, conversion, operational efficiency, and customer experience outcomes.
- Develop documentation, governance processes, training materials, and enablement resources.
- Communicate technology updates, roadmap initiatives, best practices, and platform enhancements to stakeholders.
- 5+ years of experience in marketing technology, marketing automation, CRM platforms, or related disciplines.
- 3+ years of experience leading marketing technology initiatives, platform ownership, or technical teams.
- Deep hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, Data Extensions, audience segmentation, campaign execution, and platform administration.
- Experience managing platform governance, user access, quality assurance, troubleshooting, and operational processes.
- Demonstrated ability to coach SFMC users, review journey and audience builds, guide campaign execution best practices, and serve as the escalation point for complex platform questions.
- Willingness and ability to be a hands-on contributor in the platform, including directly supporting builds, troubleshooting, QA, and solution design when needed.
- Strong understanding of CRM data structures, audience management, segmentation strategies, and marketing data governance.
- Working knowledge of SQL and familiarity with AMPscript, HTML, CSS, and API-based marketing technology concepts.
- Experience partnering with Product, Engineering, and Data teams on platform enhancements, integrations, or technical requirements.
- Experience with reporting, performance measurement, and optimization within marketing automation platforms.
- Understanding of email deliverability best practices, including sender reputation, IP warming, compliance, and audience management.
- Strong communication, stakeholder management, project management, and problem‑solving skills.
- Salesforce Marketing Cloud certifications strongly preferred.
- B2B experience strongly preferred.
- Experience with customer data platforms (CDPs), chatbot technologies, website integrations, or related digital experience platforms.
- Experience working within Agile product and engineering environments.
- Experience supporting lifecycle marketing, lead management, personalization, and customer journey programs.
- Experience leading, coaching, and developing marketing technology or technical teams.
- Proven ability to influence cross‑functional priorities and drive alignment across business and technical stakeholders.
- Experience mentoring or managing Salesforce Marketing
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