Manager, Marketing Programs and Engagement

sarepta; Cambridge (MA); Sur place; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Physical and Emotional Wellness

Financial Wellness

Support for Caregivers

Résumé du poste

Sarepta is seeking a Manager, Marketing Programs & Engagement to lead the end-to-end planning and execution of integrated patient and HCP marketing programs. This role translates brand strategy into tangible programs across patient and HCP audiences, collaborating with Sales, Medical Affairs, and other partners to ensure medical accuracy and regulatory compliance.

The Senior Manager will manage education initiatives, peer-to-peer programs, webinars, and congress activities, driving on-time,

Qualifications

• Bachelor's degree required.
• 5+ years of pharma/biotech marketing experience.
• Experience in rare disease, specialty pharma, or complex therapeutic areas preferred.
• Strong cross-functional collaboration skills.

Responsabilités

• Plan and execute HCP and educational patient programs.
• Translate brand strategy into actionable program plans and experiences.
• Manage program development from concept through execution, including timelines and budgets.
• Develop and execute HCP education programs including speaker programs and webinars.
• Collaborate with Patient Affairs and cross-functional partners to deliver programs.

Connaissances

Program management

Cross-functional leadership

Marketing strategy

HCP & patient education

Formation

Bachelor's degree

Description du poste

Why Sarepta? Why Now?

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.

We're looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.

What Sarepta Offers

At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:

• Physical and Emotional Wellness
• Financial Wellness
• Support for Caregivers

For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us

The Importance of the Role

Reporting to the Sr. Director, DMD Marketing, the Manager, Marketing Programs & Engagement is responsible for the operational planning, execution and optimization of integrated patient and HCP marketing programs that support brand strategy and business objectives. This individual serves as a key executional partner to the Senior Director of Marketing, translating strategic priorities into high-quality educational, promotional, and engagement programs across patient and HCP audiences.

The role will support the development and execution of HCP and patient education initiatives, peer-to-peer programs, speaker programs, congress booths and activities, commercial symposia, webinars, caregiver insight sessions and other live and digital engagement opportunities. The Senior Manager will work closely with Patient Affairs, Sales, Market Access, Legal/Regulatory/Compliance, Medical Affairs, Opinion Leader Programming, agencies, and external partners to ensure programs are strategically aligned, medically sound, compliant, and delivered on time and within budget.

HCP & Patient Program Execution

• Support end-to-end planning and execution of promotional HCP programs, and educational patient programs.
• Translate brand strategy and audience insights into actionable program plans, experiences, and tactics.
• Manage program development from concept through execution, including timelines, budgets, agencies, vendors, content, logistics, approvals, and measurement.
• Support development and execution of HCP educational programs including speaker programs, peer-to-peer education, webinars, regional programs, and other professional engagement initiatives.
• Support development of and execution of patient and caregiver education programs in partnership with Patient Education Liaison team, Patient Affairs, and other cross-functional stakeholders.
• Work with internal and external partners to develop all logistical materials related to programs.

Commercial Symposia & Congresses

• Support operational planning and execution of commercial symposia, product theaters, speaker programs, booth development, and other congress-related engagements.
• Partner with the Marketing and cross-functional stakeholders to identify strategic opportunities for congress engagement.
• Coordinate faculty identification, agency partners, content development, speaker preparation, logistics, and onsite execution.
• Partner with Opinion Leader Programming, Medical Affairs, and Legal/Regulatory/Compliance to ensure appropriate review and approval of program content.

Cross-Functional & Agency Leadership

• Serve as the day-to-day marketing lead for assigned programs, coordinating across Marketing, Opinion Leader Programming, Medical Affairs, Patient Affairs, Sales, Market Access, and other functions.
• Partner with Legal, Regulatory, and Compliance teams to ensure all activities meet corporate and industry requirements.
• Ensure all marketing programs and materials are developed and executed in compliance with company policies and applicable regulatory requirements.
• Establish and maintain project plans, budgets, milestones, and operational processes to ensure flawless execution.
• Identify risks and proactively develop solutions to keep programs on track.

Measurement & Optimization

• Establish KPIs and measurement plans for educational and engagement programs.
• Monitor program performance and synthesize learnings to inform future programming.
• Provide regular program updates, performance readouts, and recommendations to Marketing leadership

More about You

Bachelor's degree required

• 5+ years of experience in pharmaceutical/biotech marketing, preferably within rare disease, specialty pharma, or another complex therapeutic area.