Director, Digital Marketing & Strategy

sarepta; Cambridge (MA); On-site; USD 140,000 - 170,000; Full time

Job summary

Sarepta is seeking a Director of Digital Marketing to lead strategy and execution across brand, disease education, patient, caregiver, and HCP initiatives. Drive engagement on social, websites, paid media, search, and analytics while ensuring regulatory compliance.

The role blends strategic leadership with hands-on delivery, partnering with Brand Marketing, Regulatory, Medical, Legal, and agency partners to drive commercial objectives and audience engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field.
• 10+ years of digital marketing experience in biotechnology/pharma/healthcare.
• Experience developing and executing integrated digital marketing programs in regulated environments.
• Rare disease marketing experience preferred.

Responsibilities

• Develop and execute integrated digital marketing strategies for brand, disease education, patient, caregiver, and HCP objectives.
• Lead paid and organic social media programs, including planning, creation, publishing, moderation, engagement, and reporting.
• Create and manage digital content across social channels, websites, and email campaigns.
• Maintain editorial calendars, governance, workflows, and publishing processes.
• Collaborate with cross-functional stakeholders to drive awareness, education, and engagement.

Skills

Digital marketing

Regulated healthcare

Content creation

Strategic leadership

Education

Bachelor's degree in Marketing/Comms/Life Sciences

Job description

Why Sarepta? Why Now?

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.

We're looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.

What Sarepta Offers

At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:

• Physical and Emotional Wellness
• Financial Wellness
• Support for Caregivers

For a full list of our comprehensive benefits, see our website: https://www.sarepta.com/join-us

The Importance of the Role

The Director, Digital Marketing is responsible for leading Sarepta's digital marketing strategy and execution across brand, disease education, patient, caregiver, and healthcare professional (HCP) initiatives. This role will drive audience engagement across social media, websites, paid media, search, analytics, and emerging digital channels while ensuring compliance with applicable regulatory, legal, and company requirements.

This individual will serve as both a strategic leader and hands-on contributor, partnering closely with Brand Marketing, Corporate Affairs, Regulatory, Medical, Legal, Compliance, Patient Advocacy, and agency partners to develop and execute digital programs that support commercial objectives and enhance engagement across key audiences.

The ideal candidate brings deep digital marketing expertise within a highly regulated healthcare environment and is equally comfortable developing strategy, creating content, managing channels, evaluating performance, and driving day-to-day execution. This role requires both strategic leadership and hands-on digital marketing expertise.

The Opportunity to Make a Difference

Primary Responsibilities Include:

• Develop and execute integrated digital marketing strategies aligned with brand, disease education, patient, caregiver, and HCP objectives.
• Lead paid and organic social media programs, including content planning, content creation, publishing, moderation, audience engagement, and performance reporting.
• Create, edit, and manage digital content across social media channels, websites, email campaigns, and other digital platforms.
• Develop and maintain editorial calendars, channel governance, content workflows, and publishing processes.
• Partner cross-functional stakeholders to develop and execute digital campaigns that support awareness, education, engagement, retention objectives.
• Manage community engagement, moderation, and social listening activities across brand, disease education, patient, caregiver, and HCP channels.
• Identify and appropriately escalated adverse events, medical inquiries, misinformation, and other reportable events in accordance with company policies and regulatory requirements.
• Collaborate on website strategy, content management, optimization, and user experience improvements across brand, disease education, patient, caregiver, and HCP digital properties.
• Partner with agencies to implement website enhancements, new capabilities, and digital innovations.
• Support paid media strategy and execution, including audience targeting, media planning, budget management, campaign optimization, and performance measurement.
• Establish measurement frameworks and reporting processes to evaluate program effectiveness and inform optimization.
• Analyze digital performance, channel analytics, and audience insights to drive continuous improvement.
• Manage agency partners and vendors to ensure high-quality execution, operational excellence, and achievement of business objectives.
• Identify opportunities to leverage emerging digital technologies, artificial intelligence, evolving search behaviors, and new channels to improve customer engagement and business performance.

More about You

Education and Skills Requirements

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field.
• 10+ years of digital marketing experience, including proven experience within the biotechnology, pharmaceutical, healthcare, medical device, or other highly regulated industry. Ideal candidates will have rare disease marketing experience.
• Demonstrated success developing and executing integrated digital marketing programs within regulated healthcare environments.
• Direct experience managing regulated pharmaceutical, b