Performance Marketing Manager (North America)

HellaGoodAudio; Portsmouth (NH); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Employee Purchase Program

Employee Assistance Program (EAP)

Parental Leave

PTO and holidays

Hybrid Work Schedule

Job summary

Ravensburger North America is seeking a data-driven Performance Marketing Manager to lead customer acquisition and revenue growth across ecommerce and retail channels. This role owns paid media strategy, execution, and performance outcomes across Meta, Google, Amazon, Retail Media Networks, and emerging platforms.

You will be responsible for campaign optimization, attribution, forecasting, and full-funnel performance with accountability for KPIs such as ACoS/ROAS, CAC, and LTV.

Qualifications

• 5+ years managing paid digital media with $500K+ budgets.
• Hands-on expertise in Amazon Ads, Google Ads, Walmart Connect, Target, Roundel, Meta Ads Manager.
• Proven success improving ACoS/ROAS, CAC, and LTV.
• Strong analytics and forecasting skills.
• Experience with A/B and incrementality testing.

Responsibilities

• Own paid media performance across ecommerce and retail channels.
• Lead strategy across Amazon, Google, and Retail Media Networks.
• Drive revenue growth and improve ACoS/ROAS, CAC, and LTV.
• Forecast and translate revenue targets into channel plans.
• Collaborate with cross-functional teams to optimize full funnel performance.

Skills

Paid media management

Amazon Ads

Google Ads

Walmart Connect

Meta Ads Manager

Forecasting

A/B testing

Job description

Performance Marketing Manager (North America)

Location: Portsmouth - New Hampshire

Working time: Full Time

Job level: Professionals

Place of work: Hybrid

Department: Corporate

Start date:

We at Ravensburger are both a truly global company and a family. As a bunch full of different characters and personalities with heart and a passion for achieving our goals together, we offer a great range of entertainment for children and families. What drives us forward? A shared sense of purpose. Together we are working on creating something meaningful - pure fulfillment for your career!

About the Role Ravensburger North America is seeking a data-driven Performance Marketing Manager to lead customer acquisition and revenue growth across ecommerce and retail channels. This role owns paid media strategy, execution, and performance outcomes across Meta, Google, Amazon, Retail Media Networks, and emerging platforms. You will be responsible for campaign optimization, attribution, forecasting, and full-funnel performance, with direct accountability for key business KPIs. The ideal candidate combines analytical rigor with hands‑on execution and has a proven track record improving ACoS/ROAS, CAC, and customer lifetime value (LTV) for consumer brands. This is NOT a social media or content role. This is a performance-driven, revenue-focused position with full accountability for paid media impact on ecommerce and retail outcomes.

Key Responsibilities

• Performance Ownership & Revenue Accountability
• Own paid media performance across all channels including Amazon, Google, and Retail Media Networks
• Drive measurable business outcomes including revenue growth, ACoS/ROAS, CAC, and LTV
• Translate company revenue targets into channel‑level plans and forecasts
• Continuously optimize campaigns to improve efficiency and scale
• Ecommerce & Digital Channel Ownership
• Act as the paid media owner for ecommerce performance
• Partner with Amazon, DTC, and brand marketing teams to optimize full funnel performance
• Paid Media Strategy & Execution
• Develop and execute strategies across Amazon, Google, and Retail Media Networks
• Maintain hands‑on campaign setup and optimization
• Test new platforms and growth opportunities
• Budget Management, Forecasting & ROI
• Manage paid media budgets ($500K+ preferred)
• Build forecasting models aligned to revenue targets
• Optimize spend toward profitability and efficiency
• Measurement & Analytics
• Own reporting and attribution insights
• Translate data into actionable growth strategies
• Testing & Experimentation
• Run A/B and incrementality testing
• Build a testing roadmap and scale learnings
• Cross‑Functional Leadership
• Collaborate with Creative, Sales, Analytics, and Ecommerce teams
• Align media strategy with business goals

Required Experience

• 5+ years managing paid digital media with $500K+ budgets preferred
• Hands‑on expertise in: Amazon Ads Google Ads Walmart Connect Target Roundel Meta Ads Manager
• Proven success improving: ACoS/ROAS CAC LTV
• Technical capabilities: Strong analytical and forecasting skills
• Experience with A/B and incrementality testing

What Success Looks Like

• Scales paid media investments efficiently across key retail and ecommerce channels
• Drives measurable ecommerce and retail media revenue growth
• Achieves ACoS/ROAS and CAC targets
• Establishes a structured testing and optimization framework for continuous improvement

Salary Range $75,000-$85,000

Your Benefits

• Employee Purchase Program
• Get awesome discounts on various products. Sweet deals just for you!
• Helping Hand
• Need support? Our Employee Assistance Program (EAP) offers confidential help for you and your family, from stress management to legal advice. Experts and resources are at your service!
• Parental Leave
• New parents get 8 weeks paid leave. Birth, adoption, or placement of a child. Time to bond!
• Personal Insurances
• Customize your coverage with home, car, pet, travel, legal, jewelry, and identity theft insurance. All‑around protection!
• Secure your future
• You can defer up to an annual maximum based on current year IRS regulations. If you're 50 or older, you can make a “catch‑up” contribution based on allowable IRS regulations.
• Safe Harbor: Get a 100% match on the first 4% of your elective deferral per payroll period with True‑up.
• Immediate Vesting: Enjoy 100% immediate vesting from day one.
• Save big on taxes!
• With Flexible Spending Accounts (FSA), you can allocate part of your paycheck for medical or dependent care expenses. Enjoy more cash in your pocket and smart savings!
• Stay healthy, stay happy!
• Join us and enjoy peace of mind with our comprehensive coverage tailored just for you! You get a top‑note health package with UnitedHealthcare. Medical, dental, vision, and prescriptions are all covered. Plus, 100% in‑network preventive care.
• Support association
• Our support association enables us to provide financial assistance to our employees in case they find themselves in a sudden emergency or unexpectedly have to bear extraordinary burdens.
• Your Days Off
• Enjoy up to 25 days of PTO per year. Use them for vacation, sick days, or personal time. Take a break, you deserve it! Plus, enjoy 12 paid holidays each year, aligned with US or Canadian federal holidays.
• Hybrid Work
• Work‑life balance is key. Our flexible hybrid work schedule makes it easy to blend work and life seamlessly.
• Flexible working hours
• With our flexible working time models, you can easily manage your job and your private life. Depending on your role, mobile working of up to 40% can be arranged.
• A collaborative and rewarding environment! Career growth potential! Salary Range $75,000-$85,000