Manager, Brand Marketing, Kiehl's US

Loreal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Competitive base salary

Healthcare benefits

401(k) matching

Pension plan

Hybrid work

Paid time off

Employee store discounts

Job summary

L’Oréal Luxe in New York is seeking a Manager, Brand Marketing for Kiehl’s US to translate brand strategy into campaigns and premium programs, coordinating across digital, retail, CRM, and partnerships.

You will lead campaigns from brief to evaluation, manage budgets, work with hotels, fitness clubs, and distribution partners, and supervise a direct report. A BS in marketing and 5+ years in consumer goods marketing are required.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 5+ years of progressive marketing or brand management experience, preferably in consumer goods or beauty.
• Experience executing brand plans, campaigns, consumer research, and integrated marketing communications.
• Understanding of consumer marketing across digital, retail, and e-commerce channels.
• Strong project management skills with budgets, timelines, and stakeholders.
• Ability to analyze consumer, market, and campaign data and translate findings into actionable recommendations.
• Strong written and verbal communication skills, including presentations.

Responsibilities

• Translate brand strategy and global guidelines into plans for US marketing initiatives.
• Lead campaigns, partnerships, and growth-channel programs from brief through execution and evaluation.
• Coordinate integrated marketing across digital, social, retail, e-commerce, CRM, and in-store channels.
• Partner with brand engagement teams and external partners to deliver community programs and events.
• Manage research projects with Consumer & Market Insights and share recommendations with the Director.
• Monitor campaign performance and market trends; prepare clear updates and takeaways.

Skills

Brand management

Campaign planning

Digital marketing

Project management

Data analysis

Communication

Cross-functional collaboration

Leadership

Education

Bachelor’s degree in marketing, business, or related field

Job description

Manager, Brand Marketing, Kiehl's US

Division

L’Oréal Luxe

Location

10 Hudson Yards, New York, NY

Reports to

Director, Brand Marketing — Kiehl’s Since 1851

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe, our mission is to provide our consumers with the best products and brand experiences by making them unique. Our portfolio is composed of 15 highly aspirational and multi-expert luxury brands, including Lancôme, Kiehl's Yves Saint Laurent, Armani beauty, Kiehl’s, Urban Decay, IT Cosmetics, and Youth to the People, alongside lifestyle and couture brands such as Ralph Lauren, Maison Margiela, Azzaro, Valentino, Prada, Miu Miu, Viktor & Rolf, and Mugler.

About the role

The Manager, Brand Marketing supports the Director in bringing Kiehl’s US brand strategy to life. The role leads the planning and execution of assigned campaigns, partnerships, consumer insights initiatives, and premium amenity programs. Working across teams and with external partners, the Manager turns brand priorities into coordinated programs that strengthen consumer engagement and support business objectives.

Key Responsibilities

• Translate brand strategy and global guidelines into plans for assigned US marketing initiatives.
• Lead campaigns, partnerships, and growth-channel programs from brief through execution and evaluation, in line with objectives, timelines, and budgets.
• Coordinate integrated marketing across digital, social, retail, e-commerce, CRM, and in-store channels.
• Partner with brand engagement teams and internal creative, experiential, and promotional partners to deliver community programs, events, sponsorships, and related assets.
• Manage assigned research projects with the Consumer & Market Insights team, including brand health studies, consumer panels, and focus groups; synthesize findings and share recommendations with the Director.
• Monitor brand and campaign performance, partnership results, consumer insights, and market trends. Prepare presentations and updates with clear takeaways and recommendations.
• Lead monthly NIQ data pulls and analysis, monitoring market share, competitor activity, and US skincare category trends; flag relevant developments to the Director.
• Manage day-to-day execution of Kiehl’s US premium amenity programs within the agreed strategy, including partner coordination and performance tracking.
• Coordinate with hotels, fitness clubs, distribution partners, and internal teams—including demand planning, supply and operations, and customer service—to support program delivery.
• Maintain project plans, budgets, approvals, and performance reporting; identify risks early and propose practical solutions.
• Set priorities and provide feedback and coaching to a direct report.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• At least 5 years of progressive marketing or brand management experience, preferably in consumer goods, beauty, or a related industry.
• Experience executing brand plans, campaigns, consumer research, and integrated marketing communications.
• Understanding of consumer marketing across digital, retail, and e-commerce channels.
• Strong project management skills, including the ability to manage multiple priorities, budgets, timelines, and stakeholders.
• Ability to analyze consumer, market, and campaign data and translate findings into actionable recommendations.
• Strong written and verbal communication skills, including experience preparing presentations and briefs.
• Ability to build effective relationships across functions, agencies, global teams, and external partners.
• Experience guiding, coaching, or developing team members.
• Sound judgment, initiative, adaptability, and accountability.

Preferred Qualifications

• Experience in prestige beauty or luxury.
• Experience with partnerships, sponsorships, or experiential marketing.
• Experience with hospitality, fitness, or amenity programs.
• Familiarity with syndicated market data or consumer research.

What’s In It For You

• Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
• Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
• Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
• Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
• Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L’Oréal’s internal employee shop featuring deeply discounted products across all portfolio brands.
• Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
• Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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