Manager, Marketing Insights

Profiles; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work schedule

Onsite four days per week with one day

Remote day option

Job summary

Profiles in New York, NY is seeking a Manager of Marketing Insights to lead subscriber analytics, reporting, and optimization of marketing campaigns. This onsite role requires collaboration with marketing, data science, and product teams to drive acquisition, engagement, and retention metrics.

The ideal candidate will design and own dashboards, perform cohort analyses, and translate insights into actionable growth strategies across paid and organic channels.

Qualifications

• Experience in marketing analytics or related quantitative roles.
• Strong SQL skills, including joins, aggregations, and CTEs across large datasets.
• Experience using Looker, Tableau, Power BI, or a comparable visualization platform.
• Strong Excel or Google Sheets skills for reporting and ad hoc analysis.
• Bachelor’s degree in Statistics, Economics, Mathematics, Business Analytics, or related field, or equivalent practical experience.

Responsibilities

• Develop strategies supporting subscriber acquisition, win-back, engagement, and retention.
• Own recurring reporting on subscriber acquisition, churn, cancellations, and retention.
• Build and maintain dashboards tracking key subscription and lifecycle metrics.
• Analyze marketing campaign performance and connect spending to subscriber outcomes.
• Conduct cohort analyses and identify actionable drivers behind subscriber behavior.

Skills

SQL

BI Tools

Excel

Education

Bachelor's degree in Statistics, Economics, Mathematics, Business Analytics, or related field

Tools

Looker

Tableau

Power BI

Job description

A leader in the media and entertainment industry is hiring a Manager, Marketing Insights in New York, NY, for a full-time position. This role is onsite four days per week from 7:00 a.m. to 4:00 p.m. with one remote day

Manager, Marketing Insights Perks:

• Join a leading national media organization.
• Partner with marketing and cross-functional stakeholders.
• Work with advanced analytics, visualization, and AI tools.
• Influence acquisition, engagement, and retention strategies.

Manager, Marketing Insights Requirements:

• Experience in marketing analytics, subscription analytics, growth analytics, or a related quantitative role.
• Strong SQL skills, including joins, aggregations, and CTEs across large datasets.
• Experience using Looker, Tableau, Power BI, or a comparable visualization platform.
• Strong Excel or Google Sheets skills for reporting and ad hoc analysis.
• Bachelor’s degree in Statistics, Economics, Mathematics, Business Analytics, or a related field, or equivalent practical experience.

Manager, Marketing Insights Responsibilities:

• Develop strategies supporting subscriber acquisition, win-back, engagement, and retention.
• Own recurring reporting on subscriber acquisition, churn, cancellations, and retention.
• Build and maintain dashboards tracking key subscription and lifecycle metrics.
• Analyze marketing campaign performance and connect spending to subscriber outcomes.
• Conduct cohort analyses and identify actionable drivers behind subscriber behavior.

About Profiles:

An award-winning creative and marketing workforce solutions provider. For 25+ years, Profiles has combined deep industry expertise with forward-thinking innovation to help organizations build, scale, and transform their teams. Anyone can fill a role. What we do goes beyond this, supporting workforce strategies that drive competitive advantage in an AI-powered landscape. Offering contract, contract to hire, direct hire, embedded teams, and consulting services nationwide.