MANAGER, MARKETING CONTENT STRATEGY

Kohl's; Menomonee Falls (WI); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Kohl's Corporate Office in Menomonee Falls, WI seeks a Manager of Marketing Content Strategy to shape seasonal and monthly content that aligns product priorities with customer needs and channel realities. This onsite role offers a Friday remote option and sits at the crossroads of insights, merchant strategy, and creative execution.

You will lead cross-functional teams, develop briefs for creative partners, and oversee the content lifecycle from strategy to implementation within Sitecore,

Qualifications

• Bachelor’s degree and 5+ years of relevant experience in content strategy, marketing, or a related field.
• Experience working with qualitative and quantitative data to identify opportunities and translate insights into actionable recommendations.

Responsibilities

• Lead quarterly analyses of customer behavior, content and marketing performance to guide direction.
• Monitor industry trends and Kohl's performance; support ad hoc insight requests.
• Partner with merchants to align content with product strategies and priorities.
• Synthesize cross-category priorities to uncover storytelling opportunities.
• Develop seasonal content strategies and monthly storytelling with rationale, needs and messaging.
• Plan timing and alignment with promotions and channel plans.
• Collaborate cross-functionally to ensure executable strategies and cohesive customer experience.
• Oversee Integrated Marketing Calendar and content in Sitecore throughout lifecycle.
• Create clear, strategic briefs for internal partners to shape monthly stories.
• Provide oversight during concept development for strategy alignment.
• Brief photography partners on imagery needs aligned to content strategy.
• Build relationships across marketing strategy, merchant partners, analytics and insights.
• Lead and develop a team, set goals and priorities.
• Allocate work to ensure quality and balanced workloads.
• Additional tasks may be assigned.

Skills

Leadership

Content strategy

Marketing analytics

Cross-functional collaboration

Education

Bachelor's degree

Job description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Manager, Marketing Content Strategy, you will play a critical role in shaping Kohl’s seasonal and monthly content strategies, ensuring product priorities, customer needs and channel realities come together in compelling, customer-led stories. You will sit at the intersection of customer insight, merchant strategy, creative development and integrated marketing execution, serving as both a strategic thought partner and hands-on leader across the full content lifecycle.

What You’ll Do

• Lead quarterly hindsight analyses focused on customer behavior, content and marketing performance, and competitive and industry trends, translating insights into actionable direction
• Maintain ongoing awareness of industry, competitive and Kohl’s performance; support ad hoc insight requests
• Partner with merchants to understand product strategies and business priorities, identifying where content can support and amplify these initiatives
• Synthesize cross-category priorities to uncover shared themes and opportunities for stronger storytelling and greater customer impact
• Lead the development of seasonal content strategies that establish core objectives and guide monthly content storytelling, including strategic rationale, customer need, creative direction, messaging and product approach
• Map stories across the timeframes, establishing timing, prioritization and alignment with promotional and channel plans
• Collaborate cross-functionally to ensure strategies are executable and deliver a cohesive customer experience
• Oversee the Integrated Marketing Calendar, content and product statement details in Sitecore throughout the marketing lifecycle
• Develop clear, strategic creative briefs for internal creative partners to ensure monthly content stories are concepted as intended
• Provide oversight throughout concept development to ensure alignment to strategy
• Brief photography partners on imagery needs and ensure alignment to content strategy
• Build trusted relationships across marketing strategy, key merchant partners, and cross-functional teams, including creative and channel partners, marketing analytics and customer insights
• Lead, coach, and develop a team of direct reports, setting clear goals, priorities and expectations
• Allocate work effectively across the team to ensure quality, timeliness and balanced workloads
• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor’s degree and 5+ years of relevant experience in content strategy, marketing, or a related field
• Experience working with qualitative and quantitative data to identify opportunities and translate insights into actionable recommendations

Preferred

• Experience managing content strategy and/or content calendars within an integrated marketing environment