SENIOR MANAGER, BRAND STRATEGY

Kohl's; Menomonee Falls (WI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Kohl’s Corporate Office in Menomonee Falls, WI is seeking a senior marketing strategist focused on brand management. You’ll drive brand clarity and relevance across product lines and marketing efforts, collaborating closely with cross-functional teams to align on brand direction and execution.

Role emphasizes leadership in private brand, portfolio evaluation, and storytelling across channels. Onsite Monday-Thursday with remote option on Fridays; hybrid work arrangement is supported.

Qualifications

• 5+ years of relevant experience in marketing strategy, preferably brand management
• Bachelor’s degree in Business, Marketing or equivalent

Responsibilities

• Champion the development and execution of brand strategies aligned with customer needs and business objectives
• Embed insights into brand positioning, storytelling and experience design
• Lead strategic forums like Private Brand Summits with senior leaders
• Own and evolve the private brand evaluation framework
• Conduct brand portfolio audits and guide cross-category decisions
• Build a private brand playbook and roadmaps for marketing and merchandising
• Write and maintain brand profiles to ensure voice, identity and aesthetics
• Identify opportunities to elevate brand storytelling across channels
• Partner with senior leaders to make recommendations
• Monitor brand performance and inform continuous improvement
• Additional tasks may be assigned

Skills

Brand strategy

Marketing strategy

Cross-functional collaboration

Brand management

Education

Bachelor’s degree in Business, Marketing or equivalent

Job description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, your work will sit at the intersection of customer insights, brand strategy and merchant collaboration. You will drive brand clarity and customer relevance across Kohl’s product portfolio and marketing efforts, and collaborate closely with cross-functional teams and committees to establish clear, consistent brands.

What You’ll Do

• Champion the development and execution of brand strategies that align with customer needs, market trends and business objectives
• Drive customer relevance by embedding insights into brand positioning, storytelling and experience design
• Lead strategic forums, including Private Brand Summits, bringing together senior leaders from merchandising, design and marketing to align on brand direction and execution
• Own and evolve the private brand evaluation framework to assess brand health, performance and strategic fit
• Conduct brand portfolio audits and guide cross-category decision-making to optimize brand positioning
• Build a comprehensive private brand playbook and roadmap that informs go-to-market strategies for both marketing and merchandising teams
• Write, refine and maintain brand profiles to ensure alignment on voice, identity and aesthetic
• Identify opportunities to elevate brand storytelling across channels and campaigns
• Partner with senior cross-functional leaders to make thoughtful recommendations
• Monitor brand performance and synthesize insights to inform continuous improvement
• Additional tasks may be assigned

What Skills You Have

Required

• 5+ years of relevant experience in marketing strategy, preferably brand management
• Bachelor’s degree in Business, Marketing or equivalent