Senior Manager, Brand Strategy

Kohl's; Menomonee Falls (WI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Kohl's in Menomonee Falls, WI is seeking a seasoned marketer to shape brand strategy across the private label portfolio. Based at the Corporate Office and collaborating with merchandising, design and marketing, you will translate customer insights into brand positioning and storytelling.

You will lead forums, evolve evaluation frameworks, audits, and create a go-to-market playbook to drive consistency and impact across channels.

Qualifications

• 5+ years of relevant experience in marketing strategy
• Bachelor's degree in Business, Marketing or equivalent

Responsibilities

• Champion the development and execution of brand strategies aligned with customer needs and business objectives
• Drive customer relevance by embedding insights into brand positioning and storytelling
• Lead strategic forums with senior leaders to align on brand direction and execution
• Own and evolve the private brand evaluation framework for brand health and fit
• Conduct brand portfolio audits and guide cross-category decision-making
• Build a comprehensive private brand playbook and roadmap for GTM strategies
• Write and maintain brand profiles to ensure brand voice and aesthetic alignment
• Identify opportunities to elevate storytelling across channels and campaigns
• Partner with senior leaders to make thoughtful recommendations and insights
• Monitor brand performance and synthesize insights for continuous improvement
• Additional tasks may be assigned

Skills

Brand management

Marketing strategy

Education

Bachelor's degree in Business/Marketing

Job description

This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About The Role

In this role, your work will sit at the intersection of customer insights, brand strategy and merchant collaboration. You will drive brand clarity and customer relevance across Kohls product portfolio and marketing efforts, and collaborate closely with cross-functional teams and committees to establish clear, consistent brands.

What You'll Do

• Champion the development and execution of brand strategies that align with customer needs, market trends and business objectives
• Drive customer relevance by embedding insights into brand positioning, storytelling and experience design
• Lead strategic forums, including Private Brand Summits, bringing together senior leaders from merchandising, design and marketing to align on brand direction and execution
• Own and evolve the private brand evaluation framework to assess brand health, performance and strategic fit
• Conduct brand portfolio audits and guide cross-category decision-making to optimize brand positioning
• Build a comprehensive private brand playbook and roadmap that informs go-to-market strategies for both marketing and merchandising teams
• Write, refine and maintain brand profiles to ensure alignment on voice, identity and aesthetic
• Identify opportunities to elevate brand storytelling across channels and campaigns
• Partner with senior cross-functional leaders to make thoughtful recommendations
• Monitor brand performance and synthesize insights to inform continuous improvement
• Additional tasks may be assigned

What Skills You Have

• 5+ years of relevant experience in marketing strategy, preferably brand management
• Bachelor's degree in Business, Marketing or equivalent