Manager, Marketing

Screen Innovations; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Screen Innovations is seeking a Marketing Manager who will own brand stewardship across channels, craft compelling content, and run social, digital, and dealer marketing programs. You will partner with Sales, Product, and Finance to align marketing with EOS/Traction priorities and growth objectives.

The ideal candidate is a data-driven, creative leader with 5+ years in premium or technology brands, strong social/video skills, and hands-on expertise with WordPress, SEO/SEM, and analytics.

Qualifications

• Bachelor's degree or equivalent hands-on marketing experience.
• 5+ years of progressive marketing experience in premium consumer products, building products, technology, AV, or B2B/B2C branding.
• Proven social media expertise and the ability to direct short-form video.
• Strong digital skills across SEO/SEM, paid social and search, email, marketing automation, and GA4 analytics.
• Experience managing agencies, vendors, and budgets.
• Excellent brand sense with premium, design-forward aesthetics.

Responsibilities

• Own and evolve the brand across all touchpoints, ensuring premium, innovative aesthetics.
• Produce design-forward content: photography, video, case studies, and sales collateral.
• Lead social media strategy and daily execution across major platforms.
• Develop short-form video campaigns (Reels, Shorts, TikTok) and trend-forward content.
• Build creator/influencer partnerships and dealer-generated content programs.
• Manage website, SEO/SEM, paid media, and email marketing.
• Leverage AI tools to accelerate content, personalization and performance.
• Plan GTM for product launches and lead dealer/channel marketing efforts.
• Own strategy KPIs, reporting, budget management, and vendor relations.

Skills

Social media expertise

Digital marketing skills

WordPress proficiency

Adobe Creative Suite

Canva

CapCut/Premiere

AI marketing tools

Data-driven decisions

Budget & agency management

Brand/creative leadership

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

WordPress

Adobe Creative Suite

Canva

CapCut/Premiere

Job description

The RoleWe're seeking a results-driven, innovative Marketing Manager to lead and execute the strategies that strengthen our brand, fuel our dealer and sales channels, and grow revenue. You'll build integrated programs across brand, content, social, video, digital, email, events, product launches, and dealer communications — moving fluidly between big-picture strategy and hands-on execution.This is a highly visible role reporting directly to the CEO, with a real seat at the table. You'll partner closely with Sales, Product, Finance, and leadership to make sure marketing is aligned to company objectives and our EOS/Traction priorities. The ideal candidate is a modern, up-to-date social media expert and brand builder who is organized, creative, data-driven, and obsessed with turning marketing into measurable growth.What You'll OwnBrand & CreativeBrand stewardship: Own and evolve the SI brand across every touchpoint, keeping it premium, innovative, and consistent from social post to trade-show booth.Content & storytelling: Produce design-forward content — photography, video, case studies, project spotlights, and sales collateral — that shows our screens and shades in stunning real-world installations.Social Media & DigitalSocial leadership: Serve as SI's social media expert — own strategy and daily execution across Instagram, LinkedIn, YouTube, TikTok, Facebook, and emerging platforms.Short-form video: Lead a social-first, short-form video approach (Reels, Shorts, TikTok) that keeps SI culturally current, trend-forward, and ahead of competitors.Creators & community: Build and run creator/influencer partnerships and dealer-generated content programs; grow engaged communities and manage real-time engagement and reputation.Web & performance: Manage and optimize the SI website (WordPress), SEO/SEM, paid media (Google, Meta, YouTube), and email marketing.Modern tooling / AI: Leverage AI and the latest marketing tools to accelerate content creation, personalization, and campaign performance — and stay ahead of what's next.Channel & Dealer Marketing (CEDIA)Dealer enablement: Equip our custom-integration dealers and reps to sell: sales-enablement kits, co-branded assets, dealer communications, training content, and turnkey campaigns.Sales partnership: Partner with Sales to drive demand into the dealer channel and support key accounts and target markets.Product Launches & EventsLaunches: Lead go-to-market for new products — positioning, messaging, and launch campaigns that land with dealers and end clients.Events & PR: Own SI's presence at industry events and trade shows (CEDIA Expo, ISE, and more): booth experience, pre- and post-show campaigns, PR, and award submissions that build our reputation as an innovator.Strategy, Analytics & OperationsStrategy & KPIs: Develop integrated marketing plans tied to company growth objectives and quarterly Rocks; establish meaningful KPIs and reporting, then analyze and optimize.Budget & research: Manage the marketing budget and outside vendors/agencies for maximum ROI, and conduct market, customer, and competitive research to inform strategy.What You BringBachelor's degree in Marketing, Business, Communications, or a related field — or equivalent hands-on experience.5+ years of progressive marketing experience, ideally in premium consumer products, building products, technology, AV, or a B2B / B2B2C brand.Proven social media expertise — you live on the platforms, understand the algorithms, and can create and direct short-form video that actually performs.Strong digital skills: SEO/SEM, paid social and search, email, marketing automation, and analytics (GA4).Proficiency with WordPress and modern content/design tools (Adobe Creative Suite, Canva, CapCut/Premiere, or similar).Fluency with AI marketing tools and a genuine hunger to adopt what's next.A demonstrated ability to turn data into decisions and campaigns into measurable growth.Experience managing agencies, vendors, and budgets.Exceptional brand sense and an eye for premium, design-forward aesthetics.Highly organized, and equally comfortable setting strategy and rolling up your sleeves to execute.Nice to HaveExperience in the CEDIA / custom-integration, AV, smart-home, lighting, or luxury design channels.Hands-on video production/editing and photography direction.Familiarity with dealer/channel marketing, co-op programs, and B2B2C models.