Manager, Marketing

SchureMed; Abington (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

SchureMed is seeking an onsite Marketing Manager to lead strategic marketing across brand & communications, digital, product, and events/tradeshows. You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue.

In this role you will build the annual marketing plan, manage budgets, collaborate with Sales and Customer Service, and translate product features into compelling messaging for web, email, and events.

Qualifications

• Bachelor's in Marketing, Communications, Business, or equivalent experience.
• 3+ years in at least two areas: digital marketing, product marketing, events/tradeshows, or marcom.
• Excellent writing/editing, project management, and analytical skills; data-driven decision maker.
• Tools: SEO/SEM, GA4, Search Console, CRM/marketing automation, CMS; basic design tools a plus.
• Nice to have: B2B, healthcare/medical device, tradeshow/vendor management, basic HTML/CSS.

Responsibilities

• Strategy & Planning: Build annual, integrated marketing plan with goals and KPIs.
• Brand & Communications: Lead creative content across web, email, social, print, and events.
• Digital Marketing: Own website, SEO/SEM, automation, and analytics to improve CAC.
• Product Marketing: Positioning, datasheets, web pages, and sales enablement; launches.
• Events/Tradeshows: Plan and execute conferences and webinars; ROI reporting.
• Performance & Reporting: Define dashboards and track funnel and revenue trends.
• Cross-Functional: Partner with Sales and Customer Service to improve leads and follow-up.
• Market Intelligence: Monitor competitors and trends to sharpen positioning.

Skills

Strategic marketing

Brand management

Digital marketing

Product marketing

Events management

Analytics

Cross-functional collaboration

Market research

Education

Bachelor's degree in Marketing

Tools

SEO/SEM

GA4

Search Console

CRM/Marketing Automation

CMS

Basic design tools

Job description

About the Role

SchureMed is hiring an onsite Marketing Manager to lead strategic marketing across all facets - brand & communications, digital, product, and events/tradeshows. You will own the integrated plan, execute campaigns end-to-end, and report the metrics that drive pipeline and revenue.

Key Responsibilities

• Strategy & Planning: Build the annual, integrated marketing plan (goals, budget, calendar, KPIs) and align resources to revenue targets.

• Brand & Communications: Lead creative development; produce on-brand content across web, email, social, video, print, sales collateral, and convention materials.

• Digital Marketing: Own website, SEO/SEM, marketing automation, and analytics (GA4/Search Console); turn insights into actions that improve traffic, conversion, and CAC.

• Product Marketing: Translate features into clear positioning and messaging; create datasheets, web pages, and sales enablement; run launch plans.

• Events/Tradeshows: Plan and execute tradeshows, conferences, and webinars (logistics, vendors, pre/post campaigns, lead capture, ROI reporting).

• Performance & Reporting: Define dashboards, track funnel and sales trends, and recommend initiatives to expand market share and retention.

• Cross-Functional: Partner with Sales and Customer Service to improve lead quality, customer experience, and post-event follow-up.

• Market Intelligence: Monitor competitors and trends; surface insights to sharpen positioning and creative.

Qualifications

• Bachelor's in Marketing, Communications, Business, or equivalent experience.

• 3+ years in at least two areas: digital marketing, product marketing, events/tradeshows, or marcom.

• Excellent writing/editing, project management, and analytical skills; data-driven decision maker.

• Tools: SEO/SEM, GA4, Search Console, CRM/marketing automation, CMS; basic design tools a plus.

• Nice to have: B2B, healthcare/medical device, tradeshow/vendor management, basic HTML/CSS.