Manager (m/f/d) CX and Digital Platforms

TT Exchange Rates; Darmstadt (IN); On-site; USD 79,636 - 125,142; Full time

Benefits offered by this job

On-site cafeteria

Germany ticket or JobRad

Annual bonuses

Job summary

Döhler is seeking a Manager for CX and Digital Platforms in Darmstadt to lead customer journey initiatives across paid, owned, shared, and earned media. You will enhance the corporate website, implement contentSEO strategies, and develop global online marketing efforts to boost brand awareness and lead generation.

The role demands several years in digital platform project management, web content management, and SEM/SEO, with fluency in English and German, and experience in a global matrix

Qualifications

• University studies in marketing.
• Several years of experience in project management of digital platforms, in web content management and search engine marketing (SEO/SEM).
• Committed, communicative and responsible with proactive ideas.
• High quality standards and a hands-on mentality.
• Team player with experience managing digital projects.
• Very good English and fluent German.
• Quick comprehension with independent and structured working style.
• Experienced in a global matrix organization.

Responsibilities

• Implement measures along the customer journey across digital channels to meet KPIs.
• Develop the corporate website to improve customer experience and traffic.
• Implement SEO measures to increase visibility and reach.
• Develop online marketing strategies to increase brand awareness and generate leads.
• Track KPIs with analytics tools (e.g. Google Analytics) and derive actions.
• Conceive and manage multinational content across digital channels with departments.
• Manage content for topicality, CI, multilingualism and product ranges.
• Work on new digital formats and their global rollout.
• Collaborate on interdisciplinary projects and contribute expertise.
• Create presentations, statistics and reports.

Skills

Project management

Web content management

Search engine marketing

Digital marketing

Multilingual content coordination

Team collaboration

Education

Marketing degree

Job description

Manager (m/f/d) CX and Digital Platforms

Are you interested in high-quality, natural, and tasty nutrition?

We are! It's our ambition to shape the future of nutrition.

Döhler is a leading global producer of natural ingredients and solutions for the food, beverage, lifestyle and nutrition industries. We use innovative technology to process plant-based raw materials and enrich products such as lifestyle drinks, cereals, dairy, and confectionery goods for almost every well-known brand. Close to 10.000 dedicated employees in more than 70 countries share one common goal - to ensure that millions of people around the world enjoy the products created by us.

We strive to inspire and empower our employees in everything we do, and we invite you to join our team - together WE BRING IDEAS TO LIFE

Your tasks

• You implement all measures along the customer journey (paid, owned, shared, earned) from planning to introduction in relevant digital channels to conversion in order to meet KPIs


• You further developthe corporate website to optimize customer experience and traffic generation


• You implement the technical and content-related SEO measures to increase the visibility and reach of the website


• You develop and implement online marketing strategies to increase brand awareness and generate leads.


• You continuously track relevant KPIs using appropriate analysis tools (e.g. Google Analytics) as well as interpretation and derivation of suitable measures


• You are responsible for the conception and control of multinational content on our digital channels in cooperation with the specialist departments


• You manage existing content with regard to topicality, CI, multilingualism and product ranges


• You work on new digital formats and their global implementation and use


• You work on interdisciplinary projects and contribute your expertise


• You create presentations, statistics and reports

Your profile

• You completed your university studies in the marketing field


• You have several years of professional experience in project management of digital platforms, in the field of web content management and search engine marketing


• You are committed, communicative and responsible and proactively contribute ideas


• You are characterized by high quality standards and a pronounced hands-on mentality


• You are a team player and enjoy managing and implementing digital projects


• You have very good knowledge of English and are fluent in German


• You are characterized by a quick comprehension as well as an independent and structured way of working


• You are experienced in a global matrix organization

Your Benefits

• Culture: Friendly and informal atmosphere, family-owned company, flat hierarchies, short communication channels, and helpful colleagues


• Impact: You are an integral part of our business success and make an important contribution to the future of nutrition


• Empowerment: You can fully unleash your potential and have the opportunity to take on responsibilities


• Digitalization: We maintain excellent partnerships with market-leading innovators, allowing you to access and work with state-of-the-art technologies


• Anniversary and special payments


• Employee referral bonuses


• Additional benefits: Christmas parties, events, financial benefits, and online shop discounts (e.g., IT leasing, mobile phone contracts, shopping, and travel discounts, etc.)


• Welcome@Döhler: Onboarding event for all new colleagues, as well as several weeks of individual training


• Döhler Academy: You have the opportunity to continuously develop your education further through internal and external training programs


• Food is taken care of: On-site cafeteria with regional and varied cuisine and complimentary drinks


• Stay fit: Take advantage of local sports offerings at reduced pricesMobility: Subsidized Germany ticket or JobRad


• Insurance benefits such as company pension plans and accident insurance


• Global growth trajectory: Challenging and internationally oriented work at our headquarters in Darmstadt


• Attractive location in Darmstadt: Easily accessible by train, bus, on foot, or by car (free parking

Equal opportunities for all

We welcome applicants, who are just as diverse as we are - regardless of age, ancestry, disability, ethnic origin, gender, nationality, religion, sexual orientation, social background or any other characteristic protected by applicable laws, regulations and ordinances.