Manager, Local Visibility Optimization

OpenKrill; United States; Remote; USD 63,000 - 91,000; Full time

Benefits offered by this job

Health insurance plans

Wellness incentives

401(k) plan with employer match

Flexible Work Environment

Flexible paid time off

Quarterly wellness days

Paid holidays

Employee engagement programs

Career growth opportunities

Job summary

SOCi is a leader in AI-powered marketing solutions with a focus on local visibility optimization. The Manager provides expert SEO strategy, market intelligence, and cross-functional enablement to drive brand POV and scalable content across teams.

The role includes producing thought leadership, representing SOCi at events, and shaping messaging for product and customer success. This remote-friendly opportunity supports a global workforce.

Qualifications

• 7+ years of SEO experience.
• Experience in AEO and GEO.
• Organized and detail-oriented.
• Strong written and verbal communication skills.
• Advanced Excel and Google Sheets experience.
• Proficiency with Google Search Console, Google Analytics, SEMRush and Screaming Frog.

Responsibilities

• Define and refine the company’s SEO narrative grounded in data and signals.
• Translate market intelligence into accessible frameworks for internal/external audiences.
• Collaborate with leadership to align POV with brand strategy and product positioning.
• Maintain a living library of insights, frameworks, and talking points for cross-functional storytelling.
• Develop and maintain an SEO enablement program within Customer Success with playbooks and benchmarks.
• Lead and shape product messaging, roadmap value storytelling, and market trend contextualization.
• Host regular cross-functional updates and training sessions to keep teams aligned.
• Produce thought leadership content: blogs, webinars, video commentary.

Skills

SEO leadership

AEO/GEO

Communication

Excel/Sheets

Cross-functional collaboration

Tools

Google Search Console

Google Analytics

SEMrush

Screaming Frog

Job description

Who We Are

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World's Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. You can view our Awards and Accolades here!

Role Description

The Manager, Local Visibility Optimization, is the company’s foremost authority on search, visibility, and digital market intelligence. Building on a foundation of deep SEO and GEO expertise, customer problem solving, and cross-functional enablement, this role takes on a broader mandate: defining and stewarding the brand’s point of view on search and market dynamics, equipping every team, from Product, CS, Sales, and Marketing, to communicate that POV with clarity and conviction, and creating the content and frameworks that make it real across customer-facing storytelling.

This individual also serves as the external face of that expertise by producing original thought leadership content, representing the brand at industry events, and building the company’s reputation as a trusted, authoritative voice in the market. Success in this role means the organization speaks with one informed perspective, every team can lead with POV and value, and the brand is recognized externally as a go-to resource in its space.

Responsibilities

• Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals
• Translate complex market intelligence into accessible frameworks that internal teams and external audiences can adopt and act on
• Partner with leadership to align the POV with overall brand strategy and product positioning
• Maintain a living library of insights, frameworks, and talking points that serve as the backbone for cross-functional storytelling
• Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks, and performance benchmarks
• Maintain our Paid Local SEO Consulting services, and ensure all deliverables are met and evaluated.
• Collaborate with CSMs on listings and local pages strategy, ensuring frontline teams can advise clients with confidence
• Partner with cross-functional teams to shape product messaging, inform roadmap value storytelling, and ensure features are contextualized within market trends
• Host weekly cross-functional updates and conduct regular training sessions to keep the organization sharp and aligned
• Produce a consistent cadence of thought leadership content: blog posts, webinars, and video commentary
• Stay up to date and knowledgeable on best practices and enable SOCi’s SEO strategists with this information and expertise.
• Meet with CSMs as needed to offer prescriptive analysis on SEO performance, updates, and best practices
• Attend Critical Account Program calls to discuss at-risk customers to help address SEO adoption and performance concerns and build strategy collateral for the teams.
• Guide internal partners in the design of effective SEO programs that meet business objectives
• Provide QBR guidance for CSMs that mirror industry best practices and effective ways to evaluate success.

Required Skills & Experience

• 7+ years of past SEO experience
• Experience in AEO, and GEO
• Organized and detail-oriented
• Solid written and verbal communication skills
• Advanced Excel and Google Sheets experience
• Google Search Console, Google Analytics, SEMRush, Screaming Frog experience required
• Ability to multitask
• Familiar with all Microsoft’s business programs / Google suite
• Takes initiative and strong at following up
• Exceptional customer advocate and internal ambassador
• Experience in a fast paced, deadline-driven environment
• Strong understanding of SEO performance metrics, both for website and listings
• Knowledge of various project management methodologies ( e.g. agile/ scrum ) and ticketing platforms ( e.g. Jira ) a plus

SOCi expects to pay a base salary in the range of 89,500 CAD- 128,500 CAD base salary.

What SOCi Provides to You

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering Career Growth and Success

What’s Important at SOCi

Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe!Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.

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