Tapestry Director, Brand Campaigns & Creative Strategy

Tapestry; New York (NY); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid Paternity and Maternity leave

Commuter Benefits

Disability insurance

Tuition assistance

Job summary

A leading fashion company in New York seeks a Director of Brand Campaigns & Creative Strategy. This role involves leading the development of impactful brand campaigns, ensuring they're culturally relevant and aligned with brand equity goals. The ideal candidate will have over 10 years of experience in brand marketing and strategy, with a strong focus on creative development and stakeholder collaboration. The position offers a competitive salary and various employee benefits.

Qualifications

• 10+ years in brand marketing, brand strategy, integrated marketing, or campaign strategy.
• Proven experience leading large‑scale brand campaigns.
• Excellent communication skills to influence senior stakeholders.

Responsibilities

• Lead strategy for hero brand campaigns to build long-term equity.
• Translate brand vision and consumer insights into campaign strategies.
• Evaluate and strengthen creative ideas during development.

Skills

Brand marketing

Campaign strategy

Gen Z cultural fluency

Creative strategy

Strategic thinking

Effective communication

Job description

Director, Brand Campaigns & Creative Strategy

We are seeking a Director, Brand Campaigns & Creative Strategy to lead the development of breakthrough brand campaigns that build long-term brand equity, shape brand perception, and create enduring emotional connection with customers. This leader will own the strategic development of our highest-impact brand campaigns, translating brand positioning and business priorities into bold, culturally relevant, and creatively distinctive work. The role is responsible for defining the campaign strategy behind hero moments, guiding creative development from brief through execution, and ensuring every major campaign strengthens the brand over time.

Key Responsibilities

• Lead the strategy and development of hero brand campaigns that build long-term brand equity and drive relevance in the market
• Translate brand vision, positioning, customer insight, and business priorities into clear campaign strategies and inspiring creative briefs
• Shape the creative strategy behind tentpole brand moments, ensuring consistency with the broader brand platform and long‑term narrative
• Serve as the strategic lead from brand campaign conception through launch, ensuring the work is emotionally resonant, on‑brand, insight‑led, and culturally relevant
• Build strong partnerships with external agencies and internal creative teams to develop best‑in‑class campaigns and content ecosystems
• Evaluate and strengthen creative ideas, providing clear feedback that raises the quality, distinctiveness, and effectiveness of the work
• Cultivate partnerships with industry partners and thought leaders to identify opportunities to create brand‑defining moments that move beyond product launches and promotional storytelling
• Help steward the overall brand platform, ensuring campaigns contribute to a cohesive and cumulative brand story over time
• Partner closely with Consumer Insights, Media, PR, Social, Integrated Marketing, and Merchandising teams to develop integrated brand campaigns across touchpoints
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores, and events to ensure an impactful and cohesive hero campaign
• Orchestrate global campaign launch with a spike and sustain strategy, partnering with all markets as well as NA PR/VIP and Influencers, Digital (Social, Paid Media, Website, Email), Retail/Stores, Licensing, and other external partners for a compelling customer journey
• Plan and monitor key milestones, guaranteeing the timely delivery of all marketing deliverables
• Collaborate with market and channel teams to maintain a consistent implementation of the plans
• Track and analyze campaign performance in‑market (including in‑depth social listening) to identify learnings and propose improvements
• Lead agile interventions and amplification plans to sustain brand heat as campaign goes in‑market

Qualifications

• 10+ years of experience in brand marketing, brand strategy, integrated marketing, or campaign strategy
• Significant experience leading large‑scale brand campaigns or hero campaigns for consumer brands
• Deep fluency in Gen Z fashion, culture, and digital behavior; ability to translate insights into culturally relevant campaigns that drive desire and brand affinity
• Proven ability to develop campaigns that build brand equity, not just support product launches or short‑term performance goals
• Strong background in creative strategy, including writing briefs, shaping campaign narratives, and guiding creative development
• Demonstrated ability to partner effectively with agency partners, creative teams and provide thoughtful, high‑standard feedback on ideas and execution
• Experience working across multiple channels, including paid media, social, PR, retail, digital, and experiential
• Strong strategic thinking grounded in consumer insight, cultural awareness, and brand understanding
• Excellent communicator with the ability to influence senior stakeholders and align cross‑functional teams around a clear creative vision
• Experience working in fashion, lifestyle, retail, beauty, or another emotionally driven consumer category preferred

Compensation

Base Pay Range: $150,000.00–$170,000.00

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA): Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs.