Social Media Associate | Dermstore

Thg Plc; New York (NY); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

401K matched up to 5%

Generous PTO

Disability insurance

Job summary

THG Plc in New York is seeking a creative Social Media Associate to shape and execute Dermstore’s digital voice across beauty platforms.

You will own content creation from concept through filming and publishing, write social copy, monitor trends, and collaborate with marketing to drive engagement.

The role requires 2–4 years in social media or digital marketing, strong video skills, and comfort on camera, with a hybrid work model (3 days in office, 2 from home).

Qualifications

• 2–4 years in social media, content creation, or digital marketing.
• Deep understanding of social platforms, trends, and internet culture.
• Strong video editing and content creation skills with short-form video expertise.
• Experience with social media management/measurement platforms (Sprout Social, Dash Hudson) preferred.
• Strong project management to manage timelines and campaigns.
• Proven ability to ideate and execute engaging, high-performing social content.
• Comfortable on camera and able to be brand voice across channels.
• Ability to work independently in a fast-paced environment.
• Strong communication and collaboration skills.
• Knowledge of skincare, beauty, hair, and cosmetics trends preferred.
• Entrepreneurial mindset with proactive approach.

Responsibilities

• Concept, script, create and execute social-first beauty content across platforms from ideation to publishing.
• Write and refine social copy, including captions and short-form video scripts.
• Monitor emerging trends and translate them into on-brand content opportunities.
• Lead and support content capture during shoots for social-first needs.
• Collaborate on social calendars and campaign planning with cross-functional teams.
• Meet production milestones and manage stakeholder requirements.
• Analyze content performance and apply insights to improve engagement.
• Partner with creative, brand, and marketing teams to develop cohesive content.
• Occasionally appear on camera; primarily direct and capture content behind the scenes.

Skills

Social media strategy

Video editing

On-camera presence

Project management

Creative writing

Team collaboration

Communication

Skincare/beauty trends

Tools

Sprout Social

Dash Hudson

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Why be a Social Media Associate at THG Beauty?

Dermstore is the premier destination for professional-grade skincare and clinical beauty, curated by experts and trusted by enthusiasts. Since its founding by a dermatologist, Dermstore has been a pioneer in the digital beauty space, offering a highly curated selection of the world’s most efficacious brands across skincare, hair care, and cosmetics. As a leader in prestige beauty e-commerce, we bridge the gap between clinical expertise and a premium shopping experience.

We are looking for a creative, trend-focused, and highly collaborative Social Media Associate to help shape and execute Dermstore’s digital voice. In this role, you will be the engine behind our social platforms, owning content creation from initial concept through to final execution. This is a critical role for someone who lives and breathes social media, possesses strong storytelling instincts, and knows how to translate beauty trends into engaging, high-performing content that resonates with our community.

As Social Media Associate , you’ll:

• Concept, script, create and execute social-first beauty content across platforms, owning the process from ideation through filming, editing and publishing
• Write and refine social copy, including captions and short-form video scripts, ensuring alignment with brand voice, platform trends, and campaign goals
• Monitor and identify emerging social trends and translate them into timely, on-brand content opportunities
• Lead and support content capture during shoots, ensuring social-first needs are met
• Collaborate on social calendars and campaign planning, contributing creative ideas that align with broader marketing initiatives
• Set and deliver to production milestones and timelines while working within cross-functional stakeholder requirements
• Analyze content performance and apply insights to optimize future content and improve engagement
• Partner with creative, brand, and marketing teams to develop cohesive, impactful social content
• Comfortable occasionally stepping in front of the camera for content when needed, but primarily focused on directing and capturing content behind the scenes

What skills and experience do I need for this role?

• 2-4 years of experience in social media, content creation, or digital marketing
• Deep understanding of social platforms, trends, and internet culture
• Strong video editing and content creation skills, with specific expertise in short-form video
• Experience using social media management and measurement platforms (e.g., Sprout Social, Dash Hudson) preferred
• Strong project management skills with the ability to manage timelines, stakeholders, and multiple campaigns simultaneously
• Proven ability to ideate and execute engaging, high-performing social content
• Comfortable being on camera and acting as a brand voice
• Ability to work independently and manage multiple projects in a fast-paced environment
• Strong communication and collaboration skills
• Knowledge of skincare, beauty, hair, and cosmetics trends preferred
• Entrepreneurial mindset with a proactive, solution-oriented approach

What’s in it for me?

• Hybrid Work Model - 3 days office/2 days home
• 401K matched up to 5%
• Generous PTO (Paid Time Off)
• Short and long-term disability
• Exclusive employee discounts off THG Brands

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.